π Core Information
πΉ Job Title: Assistant Media Planner, Integrated Marketing
πΉ Company: Finn Partners
πΉ Location: Remote (U.S. based applicants required)
πΉ Job Type: Full-Time
πΉ Category: Advertising & Marketing
πΉ Date Posted: April 10, 2025
π Job Overview
Key aspects of this role include:
1. Integrated Media Planning: Collaborate with media planners to develop comprehensive strategies that incorporate performance media.
2. Campaign Management: Oversee end-to-end management of media campaigns, ensuring they align with client objectives and industry best practices.
3. Performance Analysis: Monitor and analyze campaign performance, using data-driven insights to optimize campaigns and deliver exceptional results.
4. Cross-Platform Expertise: Demonstrate proficiency in various advertising platforms, including Google Ads, social media, and display networks, to maximize campaign effectiveness.
ASSUMPTION: This role requires a strong understanding of the media landscape and a proactive approach to staying current with industry trends and best practices.
π Key Responsibilities
πΉ Media Planning & Buying:
- Develop and implement integrated media plans that drive business results.
- Manage media campaigns from start to finish, ensuring they meet client objectives and KPIs.
πΉ Performance Analysis & Optimization:
- Monitor campaign performance using relevant metrics and analytics tools.
- Optimize campaigns based on performance data to maximize ROI.
πΉ Collaboration & Communication:
- Work closely with media planners to integrate performance media into larger, holistic strategies.
- Communicate effectively with clients and internal teams to ensure campaign goals are met.
ASSUMPTION: Success in this role requires strong analytical skills, attention to detail, and the ability to work independently and in a team environment.
π― Required Qualifications
Education:
- Bachelor's degree or equivalent experience
Experience:
- 1-2 years of advertising or media agency experience
Required Skills:
- Proficiency in G Suite (sheets, docs, slides) and Microsoft Office (Word, PowerPoint, Excel)
- Self-serve social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Snapchat, TikTok)
- Google Marketing Platform (Campaign Manager, Google Analytics, Google Data Studio)
- Experience using GPT/AI to improve quality, accuracy, and speed of work
- Strong written, verbal, and visual communication skills
- Proactive and self-motivated
- Excellent problem-solving skills
- Solid project management and organizational skills
- High level of accuracy and attention to detail
- Ability to multitask, prioritize, and perform under tight deadlines
Preferred Skills:
- Familiarity with media research tools and resources
- Knowledge of media trends and best practices
ASSUMPTION: Candidates with a background in advertising, marketing, or a related field will be best suited for this role.
π° Compensation & Benefits
Salary Range: $50,000 - $60,000 (commensurate with experience and depending upon the workplace)
Benefits:
- Competitive salary and benefits package
- Work-life balance and flexible scheduling
- Career advancement opportunities in a fast-growing company
- Access to state-of-the-art tools and technologies for advanced analytics and data science projects
- A dynamic work environment at the intersection of digital marketing and data science
π Applicant Insights
Company Context:
- Industry: Advertising Services
- Company Size: 1,001-5,000 employees
- Founded: 2011
- Headquarters: New York, NY
- Specialties: Arts, Entertainment, Environment and Sustainability, Fashion, Beauty & Luxury, Financial Services, Government, Health, Manufacture and Trade, Professional Services, Publishing & Authors, Social Good, Technology, Travel/Lifestyle, Advertising, Branding & Positioning, Crisis Communication, Corporate Social Responsibility, Social Media, Research & Insights, Media Relations, Public Affairs, Corporate Reputation, and Digital Marketing
Company Description: Finn Partners is a global integrated marketing agency transforming and inspiring the world of communications every day. With 1300+ people across 3 continents and 36 offices, we strive to be amazing every day, delivering innovative solutions for clients and making a difference in our communities.
Role Analysis:
- Career Level: Entry-level to mid-level
- Reporting Structure: Reports directly to the Media Planning team, collaborating with various departments to integrate performance media into holistic strategies.
- Work Arrangement: Remote (U.S. based applicants required, with a preference for candidates no further west than the Central time zone)
- Growth Opportunities: Potential career advancement opportunities in a fast-growing company, with a focus on continuous learning and professional development.
π Location & Work Environment
Office Type: Remote (work from home)
Office Location(s): United States (with a preference for candidates no further west than the Central time zone)
Geographic Context:
- Time Zone: Eastern Standard Time (EST)
- Work Schedule: Full-time, with a focus on EST hours
ASSUMPTION: This role requires a strong commitment to working remotely and maintaining a consistent work schedule in the EST time zone.
πΌ Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening
3. In-person or virtual interview with the hiring manager
4. Final interview with the team or additional stakeholders
Key Assessment Areas:
- Media planning and buying skills
- Performance analysis and optimization abilities
- Communication and collaboration skills
- Problem-solving and critical thinking skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Include specific examples of media plans or case studies you're proud of, if available.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, attention to detail, and ability to work under tight deadlines.
ATS Keywords: Assistant Media Planner, Integrated Marketing, Performance Media, Media Planning, Campaign Management, Google Ads, Social Media, Display Advertising, PPC, Analytics, Optimization, Reporting, Collaboration, Communication, Problem-Solving, Attention to Detail, Multitasking, Time Management, G Suite, Microsoft Office, Google Marketing Platform, AI, GPT, Critical Analysis, Project Management, Organizational Skills, Remote Work, EST, Time Zone, Work-Life Balance, Career Advancement, Digital Marketing, Advertising Agency, Media Agency
π Cultural Fit Considerations
Company Values:
- Innovation
- Continuous learning
- Collaboration
- Integrity
- Excellence
- Fun
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Creative and strategic
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
1. How do you stay current with media trends and best practices in a fast-paced industry?
2. Can you provide an example of a time when you had to multitask, prioritize, and perform under tight deadlines?
3. How do you approach working remotely and maintaining a consistent work schedule in the EST time zone?
4. How do you ensure high levels of accuracy and attention to detail in your work?
5. Can you describe a time when you had to learn a new tool or technology to improve your work quality, accuracy, or speed?
ASSUMPTION: Success in this role requires a strong cultural fit with the company's values and work style, as well as a commitment to continuous learning and professional development.
π Potential Challenges
1. Work-Life Balance: Managing time effectively while working remotely, ensuring a healthy balance between work and personal life.
2. Adapting to a Fast-Paced Environment: Thriving in a dynamic work environment that requires quick decision-making and continuous learning.
3. Remote Collaboration: Building and maintaining strong working relationships with team members and stakeholders in a virtual setting.
4. Staying Current with Industry Trends: Keeping up-to-date with the latest media trends, best practices, and tools in a rapidly evolving field.
π Similar Roles Comparison
1. Assistant Media Planner vs. Junior Media Planner:
- Assistant Media Planner roles often focus more on campaign execution and optimization, while Junior Media Planner roles may involve more strategic planning and client-facing responsibilities.
- Assistant Media Planner roles may require less experience and offer opportunities for career growth into Junior Media Planner or similar positions.
2. Integrated Marketing vs. Specialized Marketing Roles:
- Integrated Marketing roles require a broad understanding of various marketing channels and disciplines, while specialized roles focus on specific areas such as social media, SEO, or content marketing.
- Integrated Marketing roles may offer more opportunities for career growth and cross-functional collaboration, while specialized roles may provide deeper expertise in a specific area.
π Sample Projects
1. Media Plan for a Tech Startup: Develop a comprehensive media plan for a tech startup looking to launch a new product, including target audience research, channel selection, and budget allocation.
2. Social Media Campaign for a Non-Profit: Create and execute a social media campaign for a non-profit organization, focusing on raising awareness and driving donations.
3. PPC Campaign for an E-commerce Retailer: Design and implement a pay-per-click (PPC) campaign for an e-commerce retailer, with a focus on driving online sales and improving ROI.
π‘ Key Questions to Ask During Interview
1. What are the most important qualities you look for in an Assistant Media Planner?
2. How does this role fit into the overall media planning and buying strategy for the company?
3. What are the biggest challenges facing the media landscape today, and how does this role address them?
4. How does the company support the professional development and growth of its employees?
5. What are the most important aspects of remote work for this role, and how does the company ensure a positive work-life balance?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to success.
π Next Steps for Applicants
To apply for this position:
1. Submit your application through the [Application URL](https://joinus.applytojob.com/apply/sAgfGvgtqT/Assistant-Media-Planner-Integrated-Marketing).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Include specific examples of media plans or case studies you're proud of, if available.
4. Prepare for behavioral and situational interview questions that focus on your problem-solving skills, attention to detail, and ability to work under tight deadlines.
5. Follow up with the hiring manager after your interview, expressing your interest in the role and any additional questions you may have.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.