📌 Core Information
🔹 Job Title: Assistant PR Manager
🔹 Company: CHANEL
🔹 Location: Taipei City, Taiwan Region
🔹 Job Type: Full-time
🔹 Category: Retail Luxury Goods and Jewelry
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading media insights and agency performance evaluation
- Developing communication strategies and supporting divisions
- Ensuring alignment with brand objectives and driving media strategies
- Collaborating with various media channels and stakeholders
ASSUMPTION: This role requires a strong understanding of media insights, agency leadership, and communication strategies. A background in luxury brand marketing is preferred.
📋 Key Responsibilities
✅ Lead media insights and agency performance evaluation
✅ Develop communication strategies and support divisions
✅ Ensure alignment with brand objectives and drive media strategies
✅ Collaborate with various media channels and stakeholders
✅ Review competitor media spend analysis and ensure key competitor activity is captured
✅ Challenge and clarify media agency proposals
ASSUMPTION: This role requires strong analytical skills, problem-solving abilities, and the capacity to work collaboratively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in media insights, agency leadership, and communication strategies, preferably in the luxury goods industry
Required Skills:
- Media insights and strategic media assessment
- Competitive insights and emerging media landscape
- Media agency leadership and performance evaluation
- Communication strategies and media planning
- Collaboration and creative thinking
- Analytical skills and problem-solving
- Client experience and best practices
Preferred Skills:
- Experience in luxury brand marketing
- Fluency in Chinese (Mandarin) and English
- Knowledge of social media and CRM
ASSUMPTION: Candidates with experience in luxury brand marketing and collaboration with various media channels will be highly sought after for this role.
💰 Compensation & Benefits
Salary Range: NT$700,000 - NT$1,200,000 per year (Based on experience and market standards for Assistant PR Manager roles in Taiwan)
Benefits:
- Wellbeing Programmes
- Learning And Development Opportunities
- Parental Leave
Working Hours: 40 hours per week, with flexibility for project demands
ASSUMPTION: The salary range is estimated based on market standards for Assistant PR Manager roles in Taiwan, considering the experience level and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Luxury Goods and Jewelry, with a focus on high-end fashion and accessories
Company Size: 10,001+ employees, with a global presence and a strong brand reputation
Founded: 1910, with a rich history and iconic status in the luxury goods industry
Company Description:
- Chanel is a world leader in creating, manufacturing, and distributing luxury products
- The company promotes arts, culture, and creativity, investing significantly in research & development, sustainability, and innovation
- Chanel fosters true collaboration and respect for all, with a commitment to diversity and inclusion
Company Specialties:
- Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery, and Watches
- Luxury brand marketing and global distribution
- Arts, culture, and creativity promotion
Company Website: http://www.chanel.com
ASSUMPTION: Chanel's strong brand reputation and global presence make it an attractive employer for luxury goods professionals.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the company
Reporting Structure: This role reports directly to the PR Manager and collaborates with various divisions and media agencies
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Progression to a PR Manager or similar role within the company
- Expanding expertise in luxury brand marketing and communication strategies
- Gaining experience working with a global luxury brand
ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in luxury brand marketing and communication strategies.
🌍 Location & Work Environment
Office Type: Upscale, luxury brand office environment
Office Location(s): Taipei City, Taiwan
Geographic Context:
- Taipei City is a major urban center with a thriving luxury goods market
- Taiwan has a mature luxury market with high elite contribution
- Taiwan is a competitive talent market, with loss of talent to Chinese-speaking countries
Work Schedule: Standard business hours, with flexibility for project demands
ASSUMPTION: The competitive talent market in Taiwan may present challenges in retaining top talent.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and relevant stakeholders
- Background check and offer extension
Key Assessment Areas:
- Media insights and strategic media assessment
- Communication strategies and media planning
- Collaboration and creative thinking
- Analytical skills and problem-solving
- Client experience and best practices
Application Tips:
- Highlight relevant experience in media insights, agency leadership, and communication strategies
- Tailor your resume and cover letter to emphasize your fit for the role and company
- Prepare examples of your media planning and communication strategies
ATS Keywords: Media Insights, Strategic Media Assessment, Competitive Insights, Media Agency Leadership, Communication Strategies, Media Planning, Social Media, Collaboration, Creative Thinking, Analytical Skills, Problem Solving, Client Experience, Best Practices, Emerging Media, Holistic Communication, Performance Evaluation
ASSUMPTION: Applicants should tailor their application materials to demonstrate their fit for the role and company, emphasizing relevant experience and skills.
🛠️ Tools & Technologies
- Media planning and buying software (e.g., MediaMind, DoubleClick)
- Data analysis tools (e.g., Excel, Google Analytics)
- Communication and collaboration platforms (e.g., Microsoft Office, Slack)
ASSUMPTION: Candidates should be comfortable using relevant media planning, data analysis, and communication tools.
👔 Cultural Fit Considerations
Company Values:
- Craftsmanship and exceptional quality
- Innovation and creativity
- Respect and inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Chanel's commitment to craftsmanship and exceptional quality?
- How do you approach innovation and creativity in your work?
- How do you demonstrate respect and inclusion in your professional interactions?
ASSUMPTION: Applicants should consider how their personal values and work style align with Chanel's company values and work environment.
⚠️ Potential Challenges
- Competitive talent market and potential loss of talent to Chinese-speaking countries
- Managing multiple stakeholders and divisions with varying communication needs
- Keeping up with emerging media trends and technologies
- Balancing brand consistency with division-specific communication strategies
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a competitive and dynamic work environment.
📈 Similar Roles Comparison
- Assistant PR Manager roles in other luxury goods companies may have different brand focuses and target audiences
- Similar roles in other industries may have different communication strategies and media planning needs
- Career paths may vary depending on the company's size, structure, and growth opportunities
ASSUMPTION: Applicants should research similar roles in other luxury goods companies and industries to better understand the market and competition.
📝 Sample Projects
- Developing a comprehensive media strategy for a new product launch
- Analyzing competitor media spend and identifying opportunities for differentiation
- Collaborating with divisions to create targeted communication campaigns
ASSUMPTION: Applicants should prepare examples of their media planning and communication strategies to demonstrate their qualifications for the role.
❓ Key Questions to Ask During Interview
- How does this role contribute to Chanel's overall communication strategy?
- What are the key priorities for this role in the first 90 days?
- How does Chanel support the professional development of its employees?
- What are the biggest challenges facing the PR team, and how can this role address them?
- How does Chanel foster collaboration and communication among its divisions?
ASSUMPTION: Applicants should prepare thoughtful questions to demonstrate their interest in the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for the role and company
- Prepare examples of your media planning and communication strategies
- Follow up with the hiring manager within one week of submission
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
