📌 Core Information
🔹 Job Title: Assistant Public Relations Manager (Bangkok Based)
🔹 Company: Four Seasons Hotels and Resorts
🔹 Location: Bangkok, Thailand (with travel to Chiang Mai, Koh Samui, and the Golden Triangle)
🔹 Job Type: Full-Time
🔹 Category: Hospitality, Marketing & Communications
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Bangkok-based with travel)
🚀 Job Overview
Key aspects of this role include:
- Managing annual strategic communications plans for three luxury resorts in Thailand
- Overseeing public relations, digital, and social media efforts to enhance properties' awareness and positive perception
- Collaborating with on-property teams and external partners to drive results and impact revenues
- Monitoring and analyzing social media platforms, digital reviews, and online presence
- Proactively engaging with social media influencers/bloggers and managing their visits to the resorts
ASSUMPTION: This role requires a proactive, organized individual with strong communication skills and experience in managing PR and social media. Familiarity with the hospitality industry and Thai culture is preferred.
📋 Key Responsibilities
✅ Manage, update, and monitor content (multi-lingual) on the brand and partner websites, as well as microsites for respective resorts
✅ Coordinate monthly editorial calendars and align with promotions at the properties on all social media platforms
✅ Proactively engage with social media influencers/bloggers and find new opportunities to work together with the resorts
✅ Monitor reviews on digital platforms such as Tripadvisor, Google, and assist with response management
✅ Maintain and manage the database of media, and liason with reservations to confirm requests from on-property PR teams
✅ Assist on-property teams with PR-related requests on a need basis and collate content for e-newsletters
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and analysis. Strong organizational skills and attention to detail are crucial for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field
Experience: Minimum of 2-3 years in managing PR and social media, with prior experience in the hospitality industry preferred
Required Skills:
- Fluency in English – written and spoken
- Expertise in Adobe Illustrator or any other design software (preferred)
- Strong communication, interpersonal, and organizational skills
- Ability to work independently and in a team environment
- Proven experience in social media management and digital marketing
- Knowledge of the hospitality industry and Thai culture (preferred)
Preferred Skills:
- Multilingual skills
- Experience with brand tools for monitoring and archiving user-generated content
- Familiarity with Adobe Creative Suite or other design software
ASSUMPTION: Candidates should have a strong understanding of social media platforms, digital marketing, and public relations. Experience in the hospitality industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: THB 400,000 - 600,000 per year (based on experience and industry standards for a mid-level PR role in Bangkok)
Benefits:
- Competitive salary, wages, and a comprehensive benefits package
- Excellent training and development opportunities
- Complimentary accommodation at other Four Seasons Hotels and Resorts
- Complimentary cleaning for employee uniforms
- Meals allowance
Working Hours: Full-time, Monday to Friday, with occasional weekend work and travel required
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level PR role in Bangkok. The benefits package is comprehensive and designed to attract and retain top talent in the competitive hospitality industry.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on luxury travel and experiences
Company Size: 10,001+ employees, with a global presence and a reputation for excellence in the luxury hospitality sector
Founded: 1961, with over 50 years of experience in perfecting the travel experience through continual innovation and the highest standards of hospitality
Company Description:
- Four Seasons Hotels and Resorts opened its first hotel in 1961 and currently operates more than 120 hotels and resorts, and more than 50 residential properties in major city centers and resort destinations in 47 countries
- Consistently ranks among the world's best hotels and most prestigious brands in reader polls, traveler reviews, and industry awards
- Dedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality
Company Specialties:
- The world's leading operator of luxury hotels and resorts
- Expertise in creating exceptional guest experiences through personalized service, luxurious accommodations, and unique amenities
- Commitment to sustainability and responsible tourism practices
Company Website: FourSeasons.com
ASSUMPTION: Four Seasons Hotels and Resorts is a well-established and respected brand in the luxury hospitality industry, known for its exceptional service and commitment to excellence.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the company
Reporting Structure: Reports directly to the Senior Director of Public Relations & Communications
Work Arrangement: On-site, Bangkok-based, with travel to Chiang Mai, Koh Samui, and the Golden Triangle as needed
Growth Opportunities:
- Potential to advance to a Senior PR Manager role or take on additional responsibilities within the communications department
- Opportunities to work with diverse teams and gain experience in various aspects of public relations and marketing
- Access to training and development programs to enhance skills and advance career growth
ASSUMPTION: This role offers a unique opportunity to gain experience in managing public relations and social media for multiple luxury resorts within a global hospitality brand.
🌍 Location & Work Environment
Office Type: Corporate office in Bangkok, with travel to resort locations
Office Location(s): Four Seasons Hotels and Resorts headquarters in Bangkok, with travel to Chiang Mai, Koh Samui, and the Golden Triangle
Geographic Context:
- Bangkok: A bustling metropolis and the capital of Thailand, offering a mix of modern city life and traditional culture
- Chiang Mai: A historic city in the north of Thailand, known for its temples, cultural attractions, and natural beauty
- Koh Samui: A tropical island in the Gulf of Thailand, offering luxurious resorts, beautiful beaches, and water sports
- Golden Triangle: A region in northern Thailand where the borders of Thailand, Laos, and Myanmar meet, known for its scenic beauty and cultural diversity
Work Schedule: Full-time, Monday to Friday, with occasional weekend work and travel required
ASSUMPTION: The role requires flexibility and adaptability, as the work environment can vary depending on the location and the specific needs of each resort.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and/or team members
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Communication skills and ability to articulate ideas clearly and concisely
- Understanding of social media platforms and digital marketing strategies
- Problem-solving skills and ability to think critically
- Cultural awareness and understanding of the hospitality industry
- Adaptability and ability to work in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the hospitality industry and Four Seasons Hotels and Resorts' brand
- Showcase your creativity and ability to think outside the box in your application materials
- Prepare examples of your past work that showcase your skills in public relations, social media management, and digital marketing
ATS Keywords: Public Relations, Social Media Management, Digital Marketing, Hospitality Industry, Luxury Travel, Communications, Brand Management, Influencer Relations, Website Management, Adobe Illustrator
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for the company and the candidate.
🛠️ Tools & Technologies
- Adobe Illustrator or other design software
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Content management systems (e.g., WordPress, Drupal)
- Google Analytics and other web analytics tools
- Microsoft Office Suite or other productivity software
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. The company may provide training and support to help the successful candidate develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Embracing the individual
- Pursuing excellence
- Respecting diversity
- Encouraging growth
- Reinventing luxury
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving objectives
- Adaptable and responsive to change
- Attentive to detail and committed to quality
- Culturally aware and respectful of diverse perspectives
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you passionate about luxury travel and hospitality?
- Can you effectively manage multiple projects and deadlines simultaneously?
- Do you have strong communication skills and the ability to build and maintain relationships with key stakeholders?
- Are you committed to continuous learning and professional development?
ASSUMPTION: Four Seasons Hotels and Resorts values diversity and inclusivity, and seeks candidates who are committed to fostering a positive and respectful work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the needs and priorities of different stakeholders (e.g., resorts, corporate office, external partners)
- Adapting to the unique culture and dynamics of each resort location
- Keeping up with the fast-paced and ever-evolving nature of social media and digital marketing
- Travel requirements and occasional weekend work
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Unlike other PR roles, this position requires travel to multiple resort locations and the management of multiple properties
- Experience in the hospitality industry is preferred but not required, as the company offers training and development opportunities
- This role offers the opportunity to work with a global luxury brand and gain experience in managing public relations and social media for multiple resorts
ASSUMPTION: This role is unique in its scope and offers a valuable opportunity for career growth and development within the hospitality industry.
📝 Sample Projects
- Managing a social media campaign to promote a new resort opening, including influencer outreach, content creation, and analytics
- Collaborating with the on-property team to plan and execute a press event, including media outreach, logistics, and follow-up
- Developing and implementing a crisis communication plan in response to a negative online review or social media post
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the need for adaptability and creativity in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall communications strategy for the company?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: FourSeasons.wd3.myworkdayjobs.com
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that showcase your skills in public relations, social media management, and digital marketing
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
