Assistant Recruitment Marketing Manager

📌 Core Information

🔹 Job Title: Assistant Recruitment Marketing Manager

🔹 Company: Philips

🔹 Location: Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and deploying go-to-market talent marketing strategies and campaigns to attract top talent
• Serving as a trusted advisor to stakeholders, offering audience persona insights and guidance on talent marketing best practices
• Driving the promotion and activation of Philips’ Employer Value Proposition (EVP) through compelling content
• Collaborating with cross-functional teams to create a seamless candidate journey and amplify brand reach

ASSUMPTION: This role requires a strong background in marketing, with a focus on employer branding and talent attraction. The ideal candidate will have experience working with senior stakeholders and driving strategic initiatives.

📋 Key Responsibilities

✅ Develop and deploy go-to-market talent marketing strategies and campaigns in your assigned Business/Region, to attract and engage the best-fit talent that meets business goals, prioritizing key talent personas

✅ Serve as a trusted advisor to stakeholders including Talent Services, People, and Business leaders, offering audience persona insights and guidance on talent marketing best practices, in support of organizational talent attraction and engagement goals

✅ Collaborate with Brand & Communications, People Communications and Business Marketing to drive synergy and amplify brand reach and presence, ensuring a unified and compliant brand experience for talent

✅ Drive the promotion and activation of Philips’ Employer Value Proposition (EVP) through the development of consistent and compelling content across owned and earned channels, adapted for your assigned Business/Region, in alignment with the global EVP

✅ Provide EVP advisory services to your assigned Business/Region, helping translate the global EVP messaging into relevant and customized proof points (reasons to believe)

✅ Adapt and localize key career and social channels in your assigned Business/Region to create a highly engaging and seamless candidate journey for top talent, leveraging the latest social tools, platforms and technologies

✅ Leverage advanced data analytics to monitor, optimize and evaluate talent marketing initiatives to drive performance excellence, impact and strategic decision-making

✅ Develop and maintain a deep understanding of the labor market, industry’s best practices, latest innovations and emerging trends in talent marketing to enhance Philips’ recruitment strategies and maintain leadership position in the talent marketplace

✅ Contribute to a community of best practice sharing to ensure continuous learning and scaling of solutions for impact where relevant

ASSUMPTION: The responsibilities listed above are based on the job description provided. However, some details may have been omitted or combined for clarity and conciseness.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications or a related field of study

Experience: Minimum of 4 years’ experience in a marketing or brand communications-focused role

Required Skills:

• Proven ability in developing and implementing creatively bold ideas effectively
• Strong communication skills (verbal and written)
• Data-driven mindset to drive strategic decision making and measure success

Preferred Skills:

• Employer branding experience
• Ability to build business acumen and strong stakeholder relationships to collaborate effectively across matrix, cross-functional teams

ASSUMPTION: While the job description lists preferred requirements, these skills are highly recommended for success in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Shanghai with 5-10 years of experience, the estimated salary range is ¥350,000 - ¥550,000 per year.

Benefits:

• Health insurance
• Retirement plans
• Employee discounts on Philips products
• Professional development opportunities

Working Hours: Full-time position with standard office hours, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on market research. Actual compensation may vary depending on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Philips operates in the health technology industry, focusing on improving people’s health and well-being through meaningful innovation. They aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.

Company Size: Philips is a large corporation with over 71,000 employees worldwide. This size offers opportunities for growth and exposure to diverse projects.

Founded: Philips was founded in 1891 and has since grown into a global leader in health technology.

Company Description:

• Philips is a focused leader in health technology, transforming over the past decade to improve people’s health and well-being through meaningful innovation
• The company aims to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities
• Philips sees healthcare as a connected whole, helping people live healthily, aiding clinicians in making precision diagnoses, and supporting patient recovery at home in the community

Company Specialties:

• Healthcare
• Medical Devices
• Health systems
• Cardiology
• Healthtech
• Oncology
• Respiratory
• Fertility and pregnancy
• Connected Care

Company Website: philips.com

ASSUMPTION: Philips is a well-established company with a strong global presence. The company's size and industry provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the organization.

Reporting Structure: The Assistant Recruitment Marketing Manager will report directly to the Recruitment Marketing Manager and work closely with cross-functional teams, including Talent Services, People, and Business leaders.

Work Arrangement: This is an on-site position, with the possibility of hybrid or remote work arrangements depending on business needs and local regulations.

Growth Opportunities:

• Progression to a Recruitment Marketing Manager role
• Expansion into other marketing or communications roles within the organization
• International assignments or relocation opportunities

ASSUMPTION: Philips offers various growth opportunities for employees, including internal promotions, skill development, and international assignments.

🌍 Location & Work Environment

Office Type: Philips' Shanghai office is a modern, collaborative workspace with state-of-the-art facilities and amenities.

Office Location(s): Daning Main Blg, Shanghai, China

Geographic Context:

• Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment
• The city is known for its rich culture, history, and culinary scene, providing ample opportunities for leisure and entertainment
• Shanghai has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Standard office hours, Monday to Friday, with flexibility for remote work arrangements as needed

ASSUMPTION: Working in Shanghai offers a unique blend of cultural experiences and professional opportunities, with a dynamic and fast-paced work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Recruitment Marketing Manager or another senior leader

Key Assessment Areas:

• Marketing and branding expertise
• Strategic thinking and planning
• Communication and presentation skills
• Data-driven decision-making
• Cultural fit and alignment with Philips' values

Application Tips:

• Highlight relevant marketing and employer branding experience in your resume and cover letter
• Demonstrate your understanding of Philips' employer value proposition and how you can contribute to its success
• Prepare examples of successful talent marketing campaigns or initiatives you've led in the past

ATS Keywords: Talent Marketing, Employer Branding, Strategic Planning, Content Creation, Digital Marketing, Marketing Analytics, Brand Management, Candidate Experience, Stakeholder Management

ASSUMPTION: Philips' recruitment process is designed to assess candidates' skills, experience, and cultural fit. Applicants should be prepared to discuss their marketing expertise and provide examples of their work.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management software (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The tools and technologies listed above are commonly used in marketing roles. However, the specific tools required may vary depending on the organization's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Respect for people
• Integrity
• Excellence
• Sustainability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Innovative and creative

Self-Assessment Questions:

• Do you align with Philips' company values, and how have you demonstrated these values in your previous roles?
• How do you approach building and maintaining strong stakeholder relationships in a matrix, cross-functional team environment?
• Can you provide an example of a time when you had to adapt your communication style to resonate with a diverse audience?

ASSUMPTION: Philips places a strong emphasis on cultural fit and alignment with the company's values. Applicants should be prepared to discuss their personal values and how they align with Philips' corporate culture.

⚠️ Potential Challenges

• Managing multiple stakeholders with competing priorities and expectations
• Balancing strategic, long-term initiatives with tactical, day-to-day tasks
• Keeping up with the latest trends and best practices in talent marketing and employer branding
• Adapting to a dynamic and fast-paced work environment

ASSUMPTION: The potential challenges listed above are common in marketing roles, particularly in a large, matrixed organization like Philips.

📈 Similar Roles Comparison

• Compared to other talent marketing roles, this position places a greater emphasis on strategic planning and stakeholder management
• Philips' focus on health technology sets it apart from other employers in the industry, offering unique opportunities for career growth and development
• This role may have more international exposure and relocation opportunities compared to similar roles in other organizations

ASSUMPTION: When comparing this role to similar positions, applicants should consider the unique aspects of Philips' business and industry, as well as the company's size and global presence.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch, targeting a specific talent persona
• Creating and implementing a content marketing campaign to promote Philips' employer value proposition on social media channels
• Conducting market research and analysis to identify trends and insights in the talent marketing landscape, and using these findings to inform strategic decision-making

ASSUMPTION: The sample projects listed above are based on the job description and provide a sense of the types of initiatives the Assistant Recruitment Marketing Manager may be responsible for.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the Recruitment Marketing team, and how this role fits within the broader organization?
• How does Philips support the professional development and growth of its employees, particularly in marketing and communications roles?
• Can you provide an example of a successful talent marketing campaign or initiative that Philips has implemented in the past, and what made it successful?
• How does Philips approach diversity, equity, and inclusion in its talent attraction and engagement strategies?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: The key questions listed above are designed to help applicants better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the recruitment process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and employer branding experience, as well as your understanding of Philips' employer value proposition
• Prepare examples of successful talent marketing campaigns or initiatives you've led in the past, and be ready to discuss them during the interview
• Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.