📌 Core Information
🔹 Job Title: Assistant Social Media Manager
🔹 Company: Fender Musical Instruments Corporation
🔹 Location: Shanghai, China
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing Fender China's editorial calendar
- Managing influencer relationships and campaigns
- Analyzing campaign metrics and providing strategic insights
- Building and engaging with the Fender community in China
ASSUMPTION: This role requires a strong understanding of the Fender brand, products, and the Chinese music community. The ideal candidate will have experience in social media management and a passion for music.
📋 Key Responsibilities
✅ Plan and execute Fender China's editorial calendar, ensuring content accuracy, grammar, voice/tone, and relevancy
✅ Develop and distribute weekly reports measuring and analyzing campaign metrics, adjusting tactics to optimize growth, engagement, and overall performance
✅ Manage influencer samples inventory, develop influencer plans, and maintain relationships with top-tier influencers
✅ Manage day-to-day relationships with key social media vendors and channel partners, and directly manage social agencies for daily execution and campaign execution
✅ Lead the creation of analytics reporting and social listening to create insights reports, staying current on trends in Chinese social media
✅ Responsible for the further development of the Fender community in China, partnering with Ecom team to drive traffic and grow and retain the fan base
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively with cross-functional teams and external partners.
🎯 Required Qualifications
Education: Bachelor’s degree, major in Business, Marketing, or related field preferred
Experience: 3+ years’ experience in related field with a successful and proven track record
Required Skills:
- Strong understanding of Fender brand, products, and Chinese music community
- Savvy with current and emerging digital tools, technologies, and social platforms (Weibo, Wechat, Bilibili, Douyin, RedNote, and international social media)
- Strong Internet sense, sophisticated copywriting skills, and demonstrable creative/concept skills
- Experiences working with campaigns within timelines and budgets
- Comfortable working within an international organization and able to influence for positive outcomes
- Proficient in Office tools, including Microsoft Office, Photoshop, and Premier
Preferred Skills:
- Fluency in Mandarin
- Experience in the music industry
ASSUMPTION: Candidates with relevant experience in social media management, marketing, or a related field are encouraged to apply.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Shanghai, the estimated salary range is ¥250,000 - ¥350,000 per year.
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts on Fender products
- Opportunities for professional development and growth
Working Hours: Full-time, 40 hours per week, with flexible working hours and overtime as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Fender Musical Instruments Corporation is a world-famous brand in the music industry, with a rich history and global influence.
Company Size: Fender has 1,001-5,000 employees worldwide, with a significant presence in Shanghai.
Founded: Fender was founded in 1946 in Southern California and has since expanded globally.
Company Description:
- Fender is a world-renowned manufacturer of musical instruments, with a focus on electric and acoustic guitars, amplifiers, pro audio, accessories, and digital products.
- The company follows a player-centric approach to crafting the highest quality instruments and musical solutions across genres.
- Fender is dedicated to unlocking the power of music through its products and inspiring musical expression at every stage, from beginners to history-making legends.
Company Specialties:
- Musical instrument manufacturing
- Marketing and distribution of musical instruments
- Global brand management
Company Website: www.fender.com
ASSUMPTION: Fender's global presence and reputation make it an attractive employer for music enthusiasts and marketing professionals alike.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in social media management, marketing, or a related field.
Reporting Structure: The Assistant Social Media Manager will report directly to the Social Media Manager and work closely with cross-functional teams, including Product, Creative, Artist, and other Marketing functions.
Work Arrangement: This is an on-site role based in Shanghai, with flexible working hours and the possibility of overtime as needed.
Growth Opportunities:
- Progression to a Social Media Manager role within Fender China or globally
- Expansion into other marketing or management roles within the company
- Opportunities to work on global campaigns and collaborate with international teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Fender's Shanghai office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Fender's Shanghai office is located in the Pudong New Area, offering easy access to public transportation and nearby amenities.
Geographic Context:
- Shanghai is a bustling metropolis with a vibrant music scene, making it an ideal location for a social media manager focused on the Chinese market.
- The city offers a wide range of cultural attractions, dining options, and entertainment venues.
- Shanghai's international community and expat scene provide ample opportunities for networking and collaboration.
Work Schedule: The work schedule is Monday to Friday, with flexible working hours and overtime as needed to accommodate campaign deadlines and events.
ASSUMPTION: The dynamic and fast-paced work environment at Fender's Shanghai office offers a unique opportunity for candidates to grow both personally and professionally.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Social Media Manager or another senior team member
Key Assessment Areas:
- Understanding of Fender brand, products, and the Chinese music community
- Social media management skills and experience
- Analytical and reporting skills
- Cultural fit and alignment with Fender's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your passion for music and understanding of the Fender brand in your application materials
- Prepare examples of your social media management experience and successes
- Research Fender's company culture and values to ensure a good fit
ATS Keywords: Social Media Management, Content Creation, Data Analysis, Influencer Management, Community Building, Campaign Management, Copywriting, Digital Tools, Customer Service, Marketing Strategy, Analytics Reporting, Trend Analysis, Relationship Management, Budget Management, Creative Skills, Team Collaboration
ASSUMPTION: Fender's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the team and the company.
🛠️ Tools & Technologies
- Social media platforms: Weibo, Wechat, Bilibili, Douyin, RedNote, and international social media
- Analytics tools: Google Analytics, social media analytics platforms (e.g., Sina Weibo Analytics, WeChat Insights)
- Project management tools: Asana, Trello, or other project management software
- Design tools: Photoshop, Canva, or other graphic design software
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Passion for music and the Fender brand
- Collaboration and teamwork
- Innovation and continuous learning
- Customer focus and excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you demonstrate your passion for music and the Fender brand in your daily life?
- Can you provide an example of a time when you had to manage multiple projects or campaigns simultaneously, and how did you prioritize your tasks?
- How do you stay up-to-date with trends in the music industry and social media landscape?
ASSUMPTION: Fender values candidates who are passionate about music, collaborative, and results-driven, with a strong work ethic and a commitment to continuous learning.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and time management
- Working with cross-functional teams and external partners, necessitating strong communication and collaboration skills
- Adapting to a fast-paced and dynamic work environment, with the ability to pivot and reprioritize tasks as needed
- Balancing the demands of multiple stakeholders, including Fender Hollywood, sales teams, and other internal teams
ASSUMPTION: These challenges can be overcome by candidates with strong organizational skills, effective communication, and a results-driven mindset.
📈 Similar Roles Comparison
- Compared to other social media manager roles, this position offers a unique opportunity to work for a world-renowned brand in the music industry
- Fender's global presence and influence provide opportunities for international collaboration and growth
- This role is suitable for candidates with a strong passion for music and a desire to work for a brand with a rich history and global impact
ASSUMPTION: Candidates should consider their personal and professional goals when comparing this role to other opportunities in the market.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new Fender product in the Chinese market
- Analyzing campaign metrics and providing strategic insights to optimize growth, engagement, and overall performance
- Managing influencer relationships and executing influencer marketing campaigns to drive brand awareness and sales
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Fender China marketing team?
- How does this role contribute to Fender's global marketing strategy, and what opportunities are there for international collaboration?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Fender support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://boards.greenhouse.io/fender/jobs/7076380?gh_jid=7076380
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your social media management experience and successes
- Research Fender's company culture and values to ensure a good fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
