📌 Core Information
🔹 Job Title: Assistant Social Media Manager - Menswear
🔹 Company: Marks & Spencer
🔹 Location: United Kingdom
🔹 Job Type: Full time, Hybrid (3 office days per week)
🔹 Category: Retail, Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and growing M&S Menswear's social media presence
- Creating engaging content for multiple platforms
- Building and engaging with a menswear community
- Supporting influencer campaigns and performance tracking
ASSUMPTION: This role requires a strong understanding of social media platforms, menswear trends, and the ability to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Content Creation & Scheduling: Plan, write, and schedule content across key social channels, adapting campaign and editorial content for specific formats.
✅ Community & Platform Support: Monitor daily activity, engage with followers, identify key conversations, and flag opportunities for reactive content.
✅ Influencer & Campaign Assistance: Support influencer and ambassador campaigns, including coordination, tracking, and day-to-day communications.
✅ Reporting & Insights: Assist with weekly and monthly performance tracking, create reports highlighting key successes, and identify content trends.
✅ Team & Shoot Support: Attend content shoots, support on-the-day logistics, and work cross-functionally with teams to ensure content aligns with wider campaign goals.
ASSUMPTION: This role involves a high degree of multitasking, requiring strong organizational skills and the ability to manage multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-5 years in a social media, content, or digital marketing role
Required Skills:
- Proven experience working in social media or digital marketing
- Strong understanding of Instagram, TikTok, and emerging platforms
- Experience supporting social-first campaigns and producing content across multiple formats
- Sharp eye for menswear trends and an instinct for what resonates with a fashion-forward audience
- Confident working in a fast-paced environment, managing multiple priorities, and supporting cross-functional projects
- Proactive, collaborative mindset with great attention to detail and a strong sense of ownership
Preferred Skills:
- Experience with Sprinklr, Meta, or TikTok analytics
- Familiarity with content shoots and on-the-day logistics
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (AI-estimated, based on role, experience level, and location)
Benefits:
- 20% colleague discount across all M&S products
- Competitive holiday entitlement with the potential to buy extra holiday days
- Discretionary bonus schemes
- Defined Contribution Pension Scheme and Life Assurance
- Tailored induction and training programmes
- Perks and discounts via M&S Choices portal
- Industry-leading parental, adoption, and neonatal policies
- Access to wellbeing support, including a 24/7 Virtual GP and PAM Assist
- Charity volunteer day
Working Hours: Full-time (37.5 hours per week), with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in the United Kingdom. The actual salary may vary based on individual factors such as skills, experience, and company-specific policies.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically in fashion and clothing
Company Size: 10,001+ employees (global), with a large presence in the United Kingdom
Founded: 1884, with a rich history and established brand presence
Company Description:
- M&S is dedicated to being the most trusted retailer, prioritizing quality and delivering value
- Every day, M&S brings the magic of M&S to its customers, whenever, wherever, and however they want to shop
- M&S is committed to doing the right thing, embracing innovation, and setting the standard in retail
Company Specialties:
- Retail
- Fashion and clothing
- Food
- Homeware
Company Website: www.marksandspencer.com
ASSUMPTION: M&S is a well-established, reputable retailer with a strong brand presence and a commitment to quality and customer service.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Senior Social Media Manager – Menswear
Work Arrangement: Hybrid, with a requirement to be in the office at least 3 days per week
Growth Opportunities:
- Progression to a Senior Social Media Manager role
- Expanding responsibilities within the menswear team or across other departments
- Development of skills in content creation, community management, and influencer marketing
ASSUMPTION: This role offers opportunities for career growth and development within the menswear team or across other departments within M&S.
🌍 Location & Work Environment
Office Type: Corporate office environment with a hybrid work arrangement
Office Location(s): Waterside House, 35 North Wharf Rd, London, London W2 1NW, GB
Geographic Context:
- London is a major global city with a vibrant fashion scene and a large talent pool
- M&S's headquarters is centrally located, with easy access to public transportation
- The office is close to various amenities, including shops, restaurants, and parks
Work Schedule: Full-time (37.5 hours per week), with flexibility to work additional hours as needed
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work, fostering a flexible and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with the team or stakeholders
Key Assessment Areas:
- Cultural fit and alignment with M&S values
- Understanding of menswear trends and social media platforms
- Content creation and community management skills
- Ability to manage multiple priorities and work in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of menswear trends and social media platforms in your application materials
- Showcase your creativity and ability to think outside the box in your application materials
ATS Keywords: Social Media, Content Creation, Digital Marketing, Community Building, Menswear, Influencer Marketing, Performance Tracking, Cross-Functional Collaboration, Attention to Detail, Fashion Awareness
ASSUMPTION: M&S uses an Applicant Tracking System (ATS) to manage and screen job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Sprinklr (social media management platform)
- Meta (Facebook, Instagram) and TikTok analytics tools
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not explicitly required but may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Doing the right thing
- Being bold
- Winning together
Work Style:
- Collaborative and inclusive
- Fast-paced and dynamic
- Focused on innovation and continuous improvement
Self-Assessment Questions:
- Do you align with M&S's core values, and how have you demonstrated these in your previous roles?
- How do you stay up-to-date with menswear trends and social media platform changes?
- Can you provide an example of a time when you managed multiple priorities in a fast-paced environment?
ASSUMPTION: M&S places a strong emphasis on cultural fit and alignment with its core values, so applicants should be prepared to demonstrate how their personal values and work style align with those of the company.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Keeping up with ever-changing social media trends and platform updates
- Balancing the need for creativity and innovation with the requirement to maintain a consistent brand voice and aesthetic
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges are common in social media management roles and can be mitigated by strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other social media manager roles, this position has a specific focus on menswear, requiring a strong understanding of menswear trends and aesthetics
- M&S is a well-established retailer with a strong brand presence, offering opportunities for career growth and development within the menswear team or across other departments
- This role offers a hybrid work arrangement, providing a balance between in-office collaboration and remote work
ASSUMPTION: This role offers unique opportunities and challenges compared to other social media manager positions, with a specific focus on menswear and a hybrid work arrangement.
📝 Sample Projects
- Creating a social media campaign to launch a new menswear collection, including platform-specific content and influencer partnerships
- Developing a content strategy to engage and grow the menswear community on Instagram and TikTok
- Analyzing social media performance data to identify trends and optimize content strategy
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, providing applicants with a clear understanding of the expectations and requirements.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the menswear department?
- How does this role contribute to the overall success of the menswear team and M&S as a whole?
- What are the most rewarding aspects of working in the menswear team, and what challenges might I face in this role?
- How does M&S support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and what opportunities might there be for progression within the menswear team or across other departments?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the M&S Careers website
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your previous work, demonstrating your creativity and ability to manage multiple priorities
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
