📌 Core Information
🔹 Job Title: Assistant Trade Marketing Manager
🔹 Company: Henkel group
🔹 Location: Shanghai, China
🔹 Job Type: Full-time, Hybrid
🔹 Category: Manufacturing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid work arrangement
🚀 Job Overview
Key aspects of this role include:
- Developing tailored commercial plans integrating corporate strategy and channel differentiation
- Generating yearly/quarterly/monthly plans considering MSP target and P&L
- Collaborating with BPM&CSM to build distributor expansion guidance and market development
- Working closely with distributors to achieve market growth and sales targets
ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong communication to effectively collaborate with various teams and stakeholders.
📋 Key Responsibilities
✅ Integrate corporate strategy and channel differentiation to build MPD tailor-made commercial plan, covering distribution plan and sub-category / channel focus
✅ Considering MSP target / P&L to generate yearly/quarterly/monthly plan
✅ Consolidate MSP resource and sales need to build a precise NPD plan for MPD
✅ Based on category focus and distributor’s sell-out, closely work with BPM&CSM to build the each distributor’s expansion guidance and market development
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder management to drive market growth and sales.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 2-5 years of experience in trade marketing, sales, or a related role, with a focus on distributor management
Required Skills:
- Strong and mature communication skills
- Proven experience working with distributors
- Quick-learning and resilience
- Fluency in English and Mandarin Chinese
Preferred Skills:
- Experience with market research and data analysis tools
- Knowledge of the FMCG industry
ASSUMPTION: Candidates with relevant experience in trade marketing, sales, or a related role, and a strong understanding of distributor management will be well-suited for this position.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level trade marketing role in Shanghai, the estimated salary range is CNY 350,000 - 450,000 per year.
Benefits:
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
Working Hours: Full-time, typically 40 hours per week, with flexible hours and a hybrid work model
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands. They are a global leader in the manufacturing industry, with a strong presence in both industrial and consumer markets.
Company Size: Henkel has over 10,000 employees worldwide, providing a large and diverse work environment for employees.
Founded: Henkel was founded in 1876 and has a long-standing history of success and innovation in the manufacturing industry.
Company Description:
- Henkel operates with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands.
- The company holds leading positions in both industrial and consumer businesses thanks to strong brands, innovations, and technologies such as Persil, Schwarzkopf, and Loctite.
- Henkel is headquartered in Düsseldorf, Germany, and is one of the most internationally aligned German-based companies in the global marketplace.
Company Specialties:
- Adhesive Technologies
- Consumer Brands
Company Website: http://www.henkel.com
ASSUMPTION: Henkel's large size and global presence provide numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Trade Marketing Manager and works closely with various teams, including BPM&CSM and distributors
Work Arrangement: Hybrid, with a flexible work scheme that includes flexible hours and a work-from-anywhere policy for up to 30 days per year
Growth Opportunities:
- Progression to a full Trade Marketing Manager role
- Expansion into other business areas or regions within Henkel
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: This role offers strong growth potential within Henkel, with opportunities for career advancement and skill development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a hybrid work model
Office Location(s): HCI Shanghai-Zhangjiang, Shanghai-Zhangjiang, Shanghai, China
Geographic Context:
- Shanghai is a major commercial hub and the largest city in China, with a population of over 24 million people
- The city is known for its vibrant culture, diverse food scene, and numerous entertainment options
- Shanghai has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and a hybrid work model
ASSUMPTION: The hybrid work model and flexible hours provide a good work-life balance for employees, while the modern office space fosters collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Communication skills and ability to work with stakeholders
- Problem-solving and analytical skills
- Understanding of trade marketing principles and distributor management
- Cultural fit and alignment with Henkel's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your experience working with distributors and driving market growth
- Research Henkel's company culture and values to demonstrate your fit with the organization
ATS Keywords: Trade Marketing, Distributor Management, Market Development, Commercial Plan, P&L, MSP, BPM&CSM, Sales Targets
ASSUMPTION: The interview process will focus on assessing the candidate's communication skills, problem-solving abilities, and cultural fit with Henkel's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are standard and widely used in the industry.
👔 Cultural Fit Considerations
Company Values:
- Pioneering
- Responsible
- Sustainable
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient
- Results-driven and focused on achieving sales targets
Self-Assessment Questions:
- Do you have experience working with distributors and driving market growth?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have strong communication skills and the ability to work with stakeholders?
ASSUMPTION: Henkel values candidates who are aligned with their company values and have a strong work ethic, with a focus on achieving results and driving market growth.
⚠️ Potential Challenges
- Managing multiple stakeholders and building effective relationships with distributors
- Adapting to a fast-paced, dynamic work environment
- Balancing strategic planning with day-to-day tasks and responsibilities
- Working in a hybrid environment and managing remote team members
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a results-driven approach.
📈 Similar Roles Comparison
- This role is similar to a Trade Marketing Manager position, but with a focus on assistant-level responsibilities and a greater emphasis on distributor management
- Compared to other trade marketing roles, this position offers a unique opportunity to work with distributors and drive market growth in a specific region
- Career progression in this role could lead to a full Trade Marketing Manager position or other opportunities within Henkel
ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and stakeholder management, with a focus on driving market growth and sales targets.
📝 Sample Projects
- Developing a tailored commercial plan for a specific distributor, considering their unique needs and market dynamics
- Analyzing sales data to identify trends and opportunities for market growth and expansion
- Collaborating with BPM&CSM to build a comprehensive market development plan for a specific category or channel
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, with a focus on strategic planning, data analysis, and stakeholder management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30 days?
- How does Henkel support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Henkel's culture and values influence the day-to-day work environment?
ASSUMPTION: These interview questions are designed to gain a deeper understanding of the role, the team, and the company culture, as well as to demonstrate the candidate's interest and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your experience working with distributors and driving market growth
- Research Henkel's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
