Assistant Trade Marketing Manager

📌 Core Information

🔹 Job Title: Assistant Trade Marketing Manager

🔹 Company: Haleon

🔹 Location: Kuala Lumpur, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Consumer Goods and Consumer Health

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting brand sales and share growth in selected categories
• Deploying global shopper toolkits for high-impact brand presence
• Creating cost-effective shopper presence across Grocery and Pharmacy
• Conducting shopper, category, and retailer research
• Building relationships with National Accounts for optimized shopper solutions
• Evaluating shopper/retailer activation for efficient spending and ROI
• Managing shopper budget, monthly forecasting, and spend phasing

ASSUMPTION: This role requires a strong understanding of shopper marketing, project management, and data analysis to succeed.

📋 Key Responsibilities

✅ Supporting the delivery of brand sales, share, profit, and gross margin percentages in selected categories

✅ Utilizing and deploying global shopper toolkits for high-impact brand presence in relevant shopper touchpoints within the region

✅ Creating cost-effective, high-impact shopper presence across Grocery and Pharmacy in regions where global shopper toolkits are not suitable for local activation

✅ Supporting shopper, category, and retailer research on key shopper campaigns through the analysis of insights

✅ Creating powerful relationships with National Accounts to optimize the most impactful and effective shopper solutions including face-to-face customer meetings

✅ Bringing strong regional insight as well as retail, category, and shopper needs into competitor activity to ensure global and area toolkits are maximized in their effectiveness

✅ Performing as a shopper lead throughout the commercial planning process to ensure the shopper voice is at the heart of the brand and customer plans

✅ Evaluating shopper/retailer activation to ensure the business is spending money efficiently while continually improving and delivering Return on Investment (ROI)

✅ Managing the shopper budget, monthly forecasting, and the phasing of spend.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Associate degree

Experience: Shopper marketing experience including deploying successful toolkits

Required Skills:

• Project Management experience
• Experience creating and executing shopper activations and working with external creative agencies

Preferred Skills:

• Bachelor’s degree
• Ability to drive passion and energy when leading projects and working within teams
• Experience working cross-functionally
• Sound data analysis and commercial understanding.

ASSUMPTION: While a bachelor's degree is preferred, Haleon may consider candidates with an associate degree and relevant experience.

💰 Compensation & Benefits

Salary Range: Based on industry standards for an entry-level position in Kuala Lumpur, the estimated salary range for this role is MYR 3,500 - 4,500 per month. This estimate is subject to change based on the candidate's qualifications and experience.

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on Haleon products
• Flexible working arrangements

Working Hours: Full-time, Monday to Friday, with occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods and Consumer Health. Haleon is a global leader in consumer health, with a portfolio of category-leading brands such as Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum.

Company Size: 10,001+ employees. Haleon offers a large, diverse work environment with ample opportunities for growth and learning.

Founded: 2022. Haleon was formed following the spin-off of GlaxoSmithKline's consumer health business.

Company Description:

• Haleon is a new, world-leading consumer health company focused on improving the everyday health of billions of people.
• The company combines deep human understanding and trusted science to create innovative, high-quality products that meet the evolving needs of consumers worldwide.
• Haleon is committed to creating an inclusive work environment that celebrates diversity, fosters curiosity, and promotes fair and equitable outcomes for all employees.

Company Specialties:

• Consumer health products
• Over-the-counter medicines
• Vitamins and supplements
• Oral health

Company Website: http://www.haleon.com

ASSUMPTION: Haleon's focus on consumer health and well-being makes it an attractive employer for candidates interested in making a positive impact on people's lives.

📊 Role Analysis

Career Level: Entry-level to mid-level. This role offers opportunities for growth and development within the trade marketing function.

Reporting Structure: The Assistant Trade Marketing Manager will report directly to the Trade Marketing Manager and work closely with cross-functional teams, including sales, marketing, and category management.

Work Arrangement: On-site, with flexible working arrangements available for eligible employees.

Growth Opportunities:

• Progression to a Trade Marketing Manager role
• Expansion into other marketing or commercial functions
• International assignments, as the company continues to grow globally

ASSUMPTION: Haleon's large size and global presence provide numerous opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Haleon's Kuala Lumpur office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Kuala Lumpur, Malaysia

Geographic Context:

• Kuala Lumpur is a bustling, multicultural city with a cost of living that is generally lower than other major Asian cities.
• The city offers a wide range of dining, entertainment, and cultural attractions, as well as easy access to natural beauty and outdoor activities.
• Kuala Lumpur has a tropical climate, with hot and humid weather year-round.

Work Schedule: Full-time, Monday to Friday, with occasional overtime as needed

ASSUMPTION: Kuala Lumpur's vibrant, multicultural environment offers a rich and diverse work experience for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with the hiring manager and relevant team members
• Final interview with the Trade Marketing Manager or another senior leader

Key Assessment Areas:

• Shopper marketing expertise
• Project management skills
• Data analysis and commercial understanding
• Cross-functional collaboration and communication

Application Tips:

• Highlight relevant shopper marketing and project management experience in your resume
• Tailor your cover letter to demonstrate your understanding of Haleon's mission and values
• Prepare examples of successful shopper activations and their impact on sales or share growth

ATS Keywords: Shopper marketing, project management, data analysis, commercial understanding, cross-functional collaboration, retail insights, category management, customer relationship management

ASSUMPTION: Haleon's application process is designed to assess candidates' skills and cultural fit, with a focus on shopper marketing expertise and cross-functional collaboration.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Data analysis tools (e.g., Excel, Google Analytics)
• Retail execution tools (e.g., Nielsen, IRI)

ASSUMPTION: Haleon uses industry-standard tools and technologies to support its trade marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered
• Curious
• Inclusive
• Bold
• Accountable

Work Style:

• Collaborative
• Agile
• Data-driven
• Innovative
• Customer-focused

Self-Assessment Questions:

• How do you embody Haleon's values in your daily work?
• Can you provide an example of a time when you drove passion and energy within a team to achieve a shared goal?
• How do you approach data analysis and using insights to inform decision-making?

ASSUMPTION: Haleon's values and work style emphasize collaboration, innovation, and a focus on the customer, making it an attractive employer for candidates who thrive in dynamic, team-oriented environments.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with cross-functional teams and stakeholders with varying priorities and expectations
• Adapting to a fast-paced, dynamic work environment
• Developing expertise in a new industry or function

ASSUMPTION: Haleon's fast-paced, dynamic work environment may present challenges for candidates who prefer a more structured or predictable work environment.

📈 Similar Roles Comparison

• Compared to a Brand Manager role, the Assistant Trade Marketing Manager role has a stronger focus on shopper marketing and retail execution
• In the consumer health industry, trade marketing plays a critical role in driving sales and share growth through effective shopper activations and retailer relationships
• Career progression in trade marketing may involve moving into a Trade Marketing Manager role or expanding into other marketing or commercial functions

ASSUMPTION: The Assistant Trade Marketing Manager role is a unique opportunity to gain experience in shopper marketing and retail execution within the consumer health industry.

📝 Sample Projects

• Developing and executing a high-impact shopper activation for a new product launch
• Conducting a shopper research project to understand consumer behavior and preferences in a specific category
• Optimizing retailer relationships to improve shelf space allocation and visibility for Haleon's brands

ASSUMPTION: These sample projects are designed to give candidates an understanding of the types of initiatives they may work on in the Assistant Trade Marketing Manager role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the trade marketing function?
• How does Haleon support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Haleon measure the success of its shopper marketing initiatives?
• What is the typical career path for an Assistant Trade Marketing Manager at Haleon?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, team, and company culture, as well as assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant shopper marketing and project management experience
• Write a cover letter that demonstrates your understanding of Haleon's mission and values
• Prepare examples of successful shopper activations and their impact on sales or share growth
• Follow up with the hiring team two weeks after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.