Assistant Trade Marketing Manager

📌 Core Information

🔹 Job Title: Assistant Trade Marketing Manager

🔹 Company: Abbott

🔹 Location: Taipei, Taiwan

🔹 Job Type: Full-Time

🔹 Category: Sales Support & Administration

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving trade marketing strategy to tactics and resource allocation
• Independently managing trade activation development and execution
• Collaborating with cross-functional teams to deliver channel marketing strategies
• Managing promoter agency and detailing team for optimal promoter detailing
• Employing strong analytical skills to evaluate end-to-end customer data and internal data
• Optimizing in-store merchandising and managing trade spend/ A&P budget

ASSUMPTION: This role requires a high level of independence and multitasking, with a strong focus on delivering targets and programs.

📋 Key Responsibilities

✅ Coordinate and drive the translation of trade marketing strategy to tactics, including resource allocation with optimal management of tool mix

✅ Independently responsible for trade activation development and execution to deliver sales and market share target with monthly/quarterly review

✅ Lead and collaborate with cross-functions to deliver channel marketing strategies/ plans in trade

✅ Manage promoter agency and work with detailing team to ensure promoters’ detailing talk quality

✅ Employ strong analytical ability to evaluate end-to-end customer data/ internal data across channels and touch points

✅ Have strong sense of channel dynamics and the immerse of shopper insights to cater to the market evolution so to explore the business opportunities

✅ Equip with trade marketing fundamentals to drive the optimization of in-store merchandising

✅ Be responsible for trade spend/ A&P budget with good financial acumen so to have channel ROI analysis with business recommendation

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong interpersonal skills to engage internal and external stakeholders.

🎯 Required Qualifications

Education: College or above graduated with business administration related background, plus with Nutrition knowledge/ background

Experience: Proven trade marketing record in FMCG industry with 5+ years experience, sales or marketing experience are preferred/plus

Required Skills:

• Strong interpersonal skill and strong abilities to work under multi-tasking with time-bound
• Work independently to influence and engage internal/external stakeholders
• Sense of urgency to deliver target/ programs
• Superior communication skills and problem-solving abilities
• Good number and financial capabilities to have concrete analysis with business recommendation
• Proficient in Mandarin, Intermediate level of English

Preferred Skills:

• Background in nutrition
• Experience in sales or marketing

ASSUMPTION: While not explicitly stated, a background in nutrition or related fields may be beneficial for this role due to the company's focus on nutrition products.

💰 Compensation & Benefits

Salary Range: Abbott does not provide salary information for this role. However, based on industry standards for a Trade Marketing Manager role with 5-10 years of experience in Taiwan, the estimated salary range is NT$1,200,000 - NT$1,600,000 per year. This estimate takes into account the company's size and industry.

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• On-site fitness centers and cafeterias
• Tuition assistance

Working Hours: Standard work hours are Monday to Friday, 9:00 AM to 5:30 PM, with a 1-hour lunch break. Overtime may be required to meet project deadlines.

ASSUMPTION: Abbott is known for offering competitive benefits packages, including health insurance, retirement benefits, and employee assistance programs. However, the specific benefits for this role may vary.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott operates in the healthcare industry, with a focus on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals. The company is a global leader in its field, with a presence in over 160 countries.

Company Size: Abbott is a large company with over 10,000 employees worldwide. This size can offer opportunities for career growth and exposure to diverse projects.

Founded: Abbott was founded in 1888 and has a long history of innovation and growth in the healthcare industry.

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines
• Abbott serves people in more than 160 countries and has a strong commitment to diversity and inclusion in its workforce

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• Branded Generic Pharmaceuticals

Company Website: www.abbott.com

ASSUMPTION: Abbott's large size and global presence offer opportunities for career growth and exposure to diverse projects. However, the company's culture may be more structured and hierarchical than smaller organizations.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a proven track record in trade marketing and strong analytical and communication skills.

Reporting Structure: The Assistant Trade Marketing Manager reports directly to the Trade Marketing Manager and works closely with cross-functional teams, including sales, marketing, and operations.

Work Arrangement: This role is on-site, with the expectation of working from the company's office in Taipei, Taiwan. However, Abbott may offer flexible work arrangements, such as hybrid or remote work, depending on the role and individual needs.

Growth Opportunities:

• Progression to a Trade Marketing Manager role
• Expansion into other areas of the business, such as sales or marketing
• International assignments or relocation opportunities

ASSUMPTION: Abbott's large size and global presence offer opportunities for career growth and exposure to diverse projects. However, the company's culture may be more structured and hierarchical than smaller organizations.

🌍 Location & Work Environment

Office Type: Abbott's Taipei office is a modern, professional environment with on-site fitness centers and cafeterias.

Office Location(s): Mingsheng Commercial Building, Taipei, Taiwan

Geographic Context:

• Taipei is the capital and largest city of Taiwan, with a population of over 2.6 million people
• The city is known for its vibrant culture, rich history, and modern infrastructure
• Taipei offers a high quality of life, with excellent healthcare, education, and entertainment options

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 1-hour lunch break. Overtime may be required to meet project deadlines.

ASSUMPTION: Abbott's Taipei office offers a modern, professional work environment with on-site amenities to support employee well-being and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video interview with the hiring manager
• In-person or virtual interview with the team
• Final interview with the department head or director

Key Assessment Areas:

• Trade marketing experience and skills
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with Abbott's values

Application Tips:

• Tailor your resume to highlight relevant trade marketing experience and skills
• Prepare examples of your analytical and problem-solving abilities, using data-driven approaches
• Demonstrate your understanding of Abbott's business and the role's responsibilities in your cover letter
• Showcase your cultural fit and alignment with Abbott's values in your interview

ATS Keywords: Trade Marketing, FMCG, Sales, Marketing, Channel Marketing, Promoter Management, Data Evaluation, Merchandising Optimization, Trade Spend, A&P Budget, Financial Acumen, Mandarin, English

ASSUMPTION: Abbott's application process is competitive, with a focus on assessing candidates' trade marketing experience, analytical skills, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis tools (e.g., Excel, SQL, Tableau)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: Abbott uses standard office software and marketing automation tools to support its trade marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Innovation
• Performance
• Caring

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Results-focused and accountable
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a proven track record in trade marketing and a strong understanding of the FMCG industry?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you have strong analytical and problem-solving abilities, with a data-driven approach to decision-making?
• Are you a strong communicator, with the ability to influence and engage internal and external stakeholders?
• Do you align with Abbott's company values and work style?

ASSUMPTION: Abbott values candidates who are collaborative, data-driven, results-focused, and adaptable, with a strong alignment with the company's values.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working independently and influencing cross-functional teams
• Adapting to a structured and hierarchical company culture
• Meeting sales and market share targets consistently

ASSUMPTION: This role may present challenges in managing multiple projects and working independently, as well as adapting to Abbott's structured and hierarchical company culture.

📈 Similar Roles Comparison

• Compared to other trade marketing roles, this position may have a stronger focus on independent project management and cross-functional collaboration
• Abbott's large size and global presence may offer more opportunities for career growth and exposure to diverse projects than smaller organizations
• This role may require a higher level of financial acumen and trade spend management than other trade marketing positions

ASSUMPTION: This role may present unique opportunities and challenges compared to other trade marketing positions, depending on the company size and industry focus.

📝 Sample Projects

• Developing and executing a trade activation plan to drive sales and market share growth in a specific channel
• Analyzing customer and internal data to identify trends and optimize merchandising strategies
• Managing promoter agency and detailing team to improve promoter detailing talk quality and effectiveness
• Conducting a channel ROI analysis and providing business recommendations to optimize trade spend allocation

ASSUMPTION: These sample projects are based on the role's responsibilities and may vary depending on the specific business needs and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does Abbott support the professional development and growth of its employees in this role?
• Can you provide an example of a successful trade activation campaign and the key factors that contributed to its success?
• How does Abbott measure the performance of its trade marketing efforts, and what key performance indicators (KPIs) are used?
• What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within the company?

ASSUMPTION: These interview questions are designed to assess the role's responsibilities, company culture, and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume to highlight your trade marketing experience, analytical skills, and cultural fit with Abbott
• Prepare examples of your analytical and problem-solving abilities, using data-driven approaches
• Demonstrate your understanding of Abbott's business and the role's responsibilities in your cover letter
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.