📌 Core Information
🔹 Job Title: Assistant Vice President, Affluent Marketing
🔹 Company: HKT
🔹 Location: Hong Kong
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing, communications, and financial performance of Home Solutions portfolio targeting affluent customers
- Developing and executing marketing plans aligned with business objectives
- Designing and implementing targeted communication strategies for affluent customers
- Managing concierge services and strategic partnerships to create premium experiences
- Collaborating with cross-functional teams to enhance customer engagement and revenue growth
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in marketing or business development to drive success in the affluent segment.
📋 Key Responsibilities
✅ Develop and execute a comprehensive marketing plan targeting the affluent segment within Home Solutions
✅ Collaborate with cross-functional teams to align marketing strategies with business objectives
✅ Design and implement targeted communication strategies that resonate with affluent customers
✅ Lead the design and execution of personalized concierge services catering to the unique needs of affluent customers
✅ Establish, manage, and optimize strategic partnerships to elevate the brand's reputation and strengthen customer engagement
✅ Work closely with external partners and internal teams to create distinctive, memorable experiences for affluent customers
ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or related field
Experience: 8+ years of experience in marketing or business development roles
Required Skills:
- Strong analytical skills and familiarity with P&L management
- Excellent communication and interpersonal skills
- Ability to work collaboratively in a fast-paced environment
- Experience in the smart home or technology sector (advantageous)
Preferred Skills:
- Experience in the affluent marketing segment
- Fluency in multiple languages (advantageous)
ASSUMPTION: Candidates with less experience may be considered for an Assistant Marketing Manager role.
💰 Compensation & Benefits
Salary Range: HK$350,000 - HK$500,000 per annum (Estimated, based on industry standards for a senior marketing role in Hong Kong)
Benefits:
- Medical and dental insurance
- Retirement benefits
- Employee discounts on HKT services
Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: HKT operates in the technology, media, and telecommunication sectors, with a focus on providing end-to-end enterprise solutions and comprehensive connectivity services for both businesses and consumers.
Company Size: HKT is a large organization with over 10,000 employees, offering ample opportunities for career growth and collaboration.
Founded: HKT has a rich history of over 150 years in Hong Kong, with a strong reputation for innovation and leadership in its industries.
Company Description:
- HKT is a leading provider of fixed-line, broadband internet, mobile, and integrated global communications services in Hong Kong
- The company offers a wide range of services, including contact centers, IoT, mobile, technology, sustainability, fintech, healthtech, A.I., big data, and cloud computing
- HKT is committed to contributing to smart city development and helping its community tech forward
Company Specialties:
- Fixed-line services
- Broadband internet
- Mobile services
- Integrated global communications
- Contact centers
- IoT
- Mobile
- Technology
- Sustainability
- Fin Tech
- Health Tech
- A.I.
- Big data
- Cloud computing
- Digital transformation
- Smart city development
Company Website: www.hkt.com
ASSUMPTION: HKT's extensive experience and diverse service offerings provide a robust environment for professional growth and development.
📊 Role Analysis
Career Level: Senior management
Reporting Structure: This role reports directly to the Chief Marketing Officer and oversees a team of marketing professionals
Work Arrangement: On-site, with occasional remote work as needed
Growth Opportunities:
- Potential career progression to Vice President or Director of Marketing roles
- Expansion of responsibilities to include additional product portfolios or geographic regions
- Opportunities to lead strategic projects or initiatives within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, high-rise office building with state-of-the-art facilities
Office Location(s): 39/F, PCCW Tower, TaiKoo Place, 979 King's Road, Quarry Bay, Hong Kong
Geographic Context:
- Hong Kong is a vibrant, multicultural city with a strong business environment
- The office is located in the bustling Quarry Bay district, with easy access to public transportation and amenities
- The city offers a wide range of cultural, entertainment, and dining options
Work Schedule: Standard office hours with flexibility for remote work as needed
ASSUMPTION: The office environment is dynamic and collaborative, with a strong focus on innovation and customer-centricity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Final round interview with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and planning
- Communication and presentation skills
- Leadership and team management
- Analytical and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns, their outcomes, and the strategies you employed
- Research HKT's products and services to demonstrate your understanding of the business
- Be prepared to discuss your experience with the affluent segment and any relevant market trends
ATS Keywords: Marketing strategy, affluent customers, P&L management, concierge services, strategic partnerships, customer engagement, event management, smart home experience, technology sector experience, tailored services, high-impact events, brand differentiation, loyalty building
ASSUMPTION: The application process may vary depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) systems (e.g., Salesforce, Microsoft Dynamics)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's ongoing initiatives.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Sustainability and social responsibility
Work Style:
- Dynamic and fast-paced environment
- Strong focus on results and performance
- Collaborative and supportive team culture
- Openness to new ideas and initiatives
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable leading cross-functional teams and driving results?
- Do you have a strong customer focus and a passion for creating exceptional experiences?
- Are you committed to continuous learning and professional development?
ASSUMPTION: HKT values diversity and inclusion, fostering a work environment that encourages collaboration and growth.
⚠️ Potential Challenges
- Managing a high-performing team with diverse skills and backgrounds
- Balancing multiple priorities and projects simultaneously
- Adapting to a fast-paced, ever-changing market and customer preferences
- Maintaining a strong work-life balance in a demanding role
- Navigating a large organization with complex structures and processes
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a results-driven approach.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Director position, but with a specific focus on the affluent customer segment
- In comparison to other marketing roles, this position requires a higher level of strategic thinking and leadership
- Career progression may involve moving into a broader marketing leadership role or specializing further in the affluent marketing segment
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company's ongoing initiatives and market conditions.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase affluent customer engagement with a new smart home product
- Managing a team to create and implement a high-impact event series for affluent customers, featuring exclusive experiences and partnerships
- Analyzing customer data to identify trends and opportunities within the affluent segment, and developing strategies to capitalize on these insights
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the successful candidate may be involved in, but the specific projects may vary.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for the Home Solutions portfolio?
- What are the most significant challenges facing the affluent marketing segment, and how can this role address them?
- How does HKT support the professional development and growth of its marketing team members?
- What is the expected timeline for reviewing and potentially adjusting the marketing strategy for the affluent segment?
ASSUMPTION: These questions are designed to provide insight into the role's expectations, the company's priorities, and the team's dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns, their outcomes, and the strategies you employed
- Research HKT's products and services to demonstrate your understanding of the business
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
