📌 Core Information
🔹 Job Title: Assistant Vice President, Affluent Marketing
🔹 Company: HKT
🔹 Location: Hong Kong Island, Hong Kong, China
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing, communications, and financial performance of Mobile and Home Solutions portfolio targeting affluent customers
- Designing and executing data-driven retention strategies to reduce churn and strengthen brand loyalty
- Developing and executing comprehensive marketing plans to engage affluent segment
- Establishing and managing marketing initiatives to elevate brand reputation and strengthen customer engagement
- Collaborating with cross-functional teams to ensure alignment between marketing strategies and business objectives
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in targeting affluent customer segments to drive business growth and enhance customer experiences.
📋 Key Responsibilities
✅ Develop and execute a comprehensive marketing plan aimed at engaging the affluent segment for Mobile and Home Solutions products
✅ Develop Retention Strategies: Design and implement innovative retention programs to minimize customer churn and maximize retention rates
✅ Design and implement targeted communication strategies that resonate with affluent customers, driving strong engagement across all relevant platforms
✅ Lead the design and execution of personalized concierge services that cater to the unique needs of affluent customers, enhancing the brand’s differentiation and fostering loyalty
✅ Establish, manage, and optimize marketing initiatives that elevate the brand’s reputation and strengthen customer engagement through high-value experiences
✅ Work closely with external partners and internal teams to create distinctive, memorable experiences that exceed affluent customer expectations
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive marketing success and customer satisfaction.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field; a master's degree is preferred
Experience: Minimum 10 years of experience in marketing, with a proven track record of success in targeting affluent customer segments. Experience in the home products or luxury goods industry is a plus
Required Skills:
- Strong leadership and team management abilities
- Excellent strategic thinking and planning skills
- Exceptional verbal and written communication skills
- Proven ability to establish and maintain strategic partnerships
- Ability to thrive in a fast-paced environment and adapt to changing market dynamics
Preferred Skills:
- Experience in retention and loyalty marketing within the telecom industry
ASSUMPTION: Candidates with a strong background in marketing, experience in affluent customer segments, and a proven track record of success are most likely to excel in this role.
💰 Compensation & Benefits
Salary Range: HK$350,000 - HK$500,000 per annum (Based on industry standards for a senior marketing role in Hong Kong with 10+ years of experience)
Benefits:
- Medical and dental insurance
- Retirement benefits
- Employee discounts on HKT services
- Professional development opportunities
Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for occasional overtime)
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Hong Kong. Benefits are typical for a large corporation and may vary based on individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: HKT operates in the telecommunications industry, providing fixed-line, broadband internet, mobile, and integrated global communications services
Company Size: HKT is a large corporation with 10,001+ employees, offering extensive resources and opportunities for professional growth
Founded: HKT has a history of over 150 years in Hong Kong, with a strong reputation for innovation and leadership in the telecommunications sector
Company Description:
- HKT is a technology, media, and telecommunication leader, connecting businesses and people locally and globally
- The company offers end-to-end enterprise solutions and comprehensive connectivity and smart living offerings
- HKT is committed to digital transformation, smart city development, and contributing to Hong Kong's growth as an international financial center
Company Specialties:
- Fixed-line and broadband internet services
- Mobile services
- Integrated global communications
- Contact centers
- Innovation, IoT, mobile, technology, sustainability, international, Fin Tech, Health Tech, A.I., big data, ecosystem, quadruple-play, entertainment, pay-TV, fiber backhaul, infrastructure, 5G, digital transformation, smart city, and cloud computing
Company Website: http://www.hkt.com
ASSUMPTION: HKT's extensive experience and resources in the telecommunications industry provide a strong foundation for growth and innovation in the marketing field.
📊 Role Analysis
Career Level: Senior management level, reporting directly to the Vice President of Marketing
Reporting Structure: This role is expected to manage a team of marketing professionals, with the possibility of overseeing external partners and agencies
Work Arrangement: On-site, with occasional remote work possible for specific tasks or meetings
Growth Opportunities:
- Potential career progression to Vice President or Director level within the marketing department
- Expansion of responsibilities to cover additional product portfolios or geographic regions
- Development of leadership and management skills through team mentoring and project management
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance their career within the marketing department.
🌍 Location & Work Environment
Office Type: Modern, high-rise office building with state-of-the-art facilities
Office Location(s): 39/F, PCCW Tower, TaiKoo Place, 979 King's Road, Quarry Bay, Hong Kong
Geographic Context:
- Hong Kong Island is a vibrant and bustling district with a mix of commercial and residential areas
- The office is located in the Quarry Bay neighborhood, close to public transportation and amenities
- The area is known for its diverse culture, international cuisine, and shopping options
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with occasional overtime as needed
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other stakeholders
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Customer segmentation and targeting
- Retention marketing and customer loyalty
- Cross-functional collaboration and stakeholder management
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience in affluent customer segments and marketing strategy development
- Prepare examples of successful marketing campaigns or retention strategies you've implemented in previous roles
- Research HKT's products and services to demonstrate your understanding of the business and industry
ATS Keywords: Affluent marketing, customer retention, marketing strategy, cross-functional collaboration, stakeholder management, luxury goods, telecom industry
ASSUMPTION: The application process is competitive, and candidates who can demonstrate a strong track record in affluent marketing and a deep understanding of the telecom industry will have a better chance of success.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and cross-functional
- Results-oriented and focused on execution
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with cross-functional teams and managing stakeholders?
- Do you have a proven track record of success in affluent marketing and customer retention?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and have a strong background in affluent marketing are most likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing a large team and multiple projects simultaneously
- Adapting to changing market dynamics and customer preferences
- Balancing the need for innovation with the requirement to maintain consistent brand messaging
- Working with external partners and agencies to deliver high-quality experiences for affluent customers
ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and adaptability to succeed.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the affluent customer segment within the telecom industry
- This role requires a strong understanding of customer retention strategies and luxury goods marketing
- Career progression opportunities may include expanding responsibilities to cover additional product portfolios or geographic regions
ASSUMPTION: This role is unique within the telecom industry, requiring a specific focus on affluent marketing and customer retention.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to engage affluent customers and drive brand loyalty
- Designing and implementing a data-driven retention strategy to minimize customer churn and maximize retention rates
- Collaborating with cross-functional teams to create personalized concierge services that cater to the unique needs of affluent customers
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives the successful candidate will be expected to lead and contribute to.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for HKT's Mobile and Home Solutions portfolio?
- What are the key priorities for this role in the first 90 days?
- How does HKT support the professional development and growth of its marketing team members?
- What is the expected timeline for reviewing and adjusting marketing strategies based on performance data?
- How does HKT collaborate with external partners and agencies to deliver high-quality experiences for affluent customers?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, expectations, and opportunities for growth and collaboration.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in affluent customer segments and marketing strategy development
- Prepare examples of successful marketing campaigns or retention strategies you've implemented in previous roles
- Research HKT's products and services to demonstrate your understanding of the business and industry
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
