Assistant Vice President, Integrated Philanthropy Marketing

📌 Core Information

🔹 Job Title: Assistant Vice President, Integrated Philanthropy Marketing

🔹 Company: Dana-Farber Cancer Institute

🔹 Location: Brookline, Massachusetts

🔹 Job Type: Full-Time

🔹 Category: Nonprofit, Healthcare

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK (1 day on-site per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and leading integrated marketing strategies to support fundraising goals
• Overseeing a team of marketing professionals to execute multi-channel campaigns
• Collaborating with various departments to align marketing efforts with brand objectives
• Managing budgets and providing counsel on marketing-related budgets
• Driving revenue growth through optimized engagement across all platforms

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and project management skills to successfully coordinate marketing efforts across multiple channels and teams.

📋 Key Responsibilities

✅ Develop and oversee execution of annual and multi-year integrated marketing strategies for the Division of Philanthropy

✅ Lead and manage a team of account managers and digital marketers to develop and execute multi-channel integrated marketing plans

✅ Oversee strategy and optimization of philanthropy websites and integration on dana-farber.org

✅ Manage Integrated Marketing budget and provide counsel on marketing-related budgets for other units in the Division of Philanthropy

✅ Serve on the Philanthropy Leadership Team and partner closely with other departments to align marketing efforts with brand objectives

✅ Perform other duties as necessary

ASSUMPTION: This role requires a strong understanding of various marketing channels, analytics, and testing to maintain the health of marketing and digital channels and optimize engagement across all platforms.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or related field

Experience: 10+ years of experience in integrated marketing, digital marketing, and/or communications strategy, including in social media, digital advertising, mobile marketing, out-of-home, experiential (in person and virtual), and cross-channel marketing. Significant (5+ years) management experience required.

Required Skills:

• Excellent organizational skills and the ability to manage multiple projects simultaneously, meet all deadlines, and stay on budget
• Proficient in budgeting principles and advising on internal marketing budgets
• Ability to lead a highly performing team of professionals, motivate staff, manage performance, and encourage professional and skill development
• Expertise in integrated marketing strategy and staying current on trends in multichannel marketing

Preferred Skills:

• Experience in the healthcare or nonprofit sector
• Fluency in Spanish or other languages

ASSUMPTION: Given the nature of the role and the organization, candidates with experience in the healthcare or nonprofit sector may have an advantage in understanding the unique challenges and opportunities of this position.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 (Estimated based on industry standards for similar roles in the Boston area)

Benefits:

• Generous healthcare and retirement plans
• Minimum of 3 weeks’ vacation time in addition to 10 paid holidays
• Flexible work environment and work/life balance
• Professional development opportunities through Institutional programming and the Division of Philanthropy's in-house learning program, the Center for Advancement Training

Working Hours: Full-time, with up to 1 day on-site at 10 Brookline Place, Brookline, MA each week

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Boston area. Actual compensation may vary based on experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Dana-Farber Cancer Institute is a leading cancer treatment and research center, focused on providing expert, compassionate care to children and adults with cancer while advancing the understanding, treatment, cure, and prevention of cancer and related diseases.

Company Size: 1,001-5,000 employees

Founded: 1947

Company Description:

• Committed to providing expert, compassionate care to children and adults with cancer
• Focused on advancing the understanding, treatment, cure, and prevention of cancer and related diseases
• Collaborates with other Harvard Medical School-affiliated hospitals to promote public health and conduct groundbreaking research

Company Specialties:

• Cancer research
• Adult cancer treatment
• AIDS research
• Pediatric cancer treatment
• Innovation, Research, Patient Services, and Technology

Company Website: https://www.dana-farber.org/

ASSUMPTION: Dana-Farber Cancer Institute is a well-established organization with a strong reputation in the healthcare industry, offering a comprehensive range of services and opportunities for professional growth.

📊 Role Analysis

Career Level: Mid to Senior-level management position

Reporting Structure: Reports to the Vice President, Philanthropy Marketing & Communications

Work Arrangement: Remote with up to 1 day on-site per week

Growth Opportunities:

• Potential to advance to a Vice President role within the Division of Philanthropy
• Opportunities to collaborate with various departments and gain exposure to different aspects of the organization
• Access to professional development opportunities through Institutional programming and the Division of Philanthropy's in-house learning program

ASSUMPTION: This role offers significant opportunities for career growth and development within the Division of Philanthropy and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (remote with occasional on-site work)

Office Location(s): 10 Brookline Place West, Brookline, MA 02445

Geographic Context:

• Brookline is a suburb of Boston, offering a mix of urban and suburban living
• Close proximity to Boston's cultural attractions, healthcare facilities, and educational institutions
• Easy access to public transportation, with multiple MBTA stations nearby

Work Schedule: Full-time, with up to 1 day on-site per week

ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between remote work and on-site collaboration, allowing employees to enjoy the benefits of both work environments.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the Vice President, Philanthropy Marketing & Communications
• Background check and onboarding

Key Assessment Areas:

• Marketing strategy and execution
• Budgeting and financial management
• Team leadership and management
• Cross-functional collaboration and communication
• Alignment with Dana-Farber's mission, values, and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your experience with integrated marketing strategies and multi-channel campaigns
• Demonstrate your ability to lead and manage a team, as well as your capacity to work collaboratively with various departments
• Showcase your understanding of Dana-Farber's mission and how your skills and experience align with the organization's goals

ATS Keywords: Integrated Marketing, Digital Marketing, Philanthropy Marketing, Fundraising, Multi-Channel Campaigns, Budgeting, Team Leadership, Cross-Functional Collaboration

ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The successful candidate will have experience with various marketing tools and technologies, as well as the ability to adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Expertise: Providing expert, compassionate care to patients
• Innovation: Advancing the understanding, treatment, cure, and prevention of cancer and related diseases
• Collaboration: Working together to achieve common goals
• Integrity: Upholding the highest ethical standards in all aspects of our work
• Respect: Valuing the diversity of our employees, patients, and communities we serve

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and goal-oriented

Self-Assessment Questions:

• How have you demonstrated expertise in integrated marketing strategy and execution in previous roles?
• Can you provide an example of a time when you successfully collaborated with multiple departments to achieve a common goal?
• How do you approach data analysis and using insights to inform marketing strategies?

ASSUMPTION: Candidates who align with Dana-Farber's values and work style will be more likely to thrive in the organization's culture and make a positive impact on its mission.

⚠️ Potential Challenges

• Managing a large team and multiple projects simultaneously may be challenging for less experienced candidates
• Balancing remote work and on-site collaboration may require strong time management and communication skills
• Working in a nonprofit environment may present unique budgeting and resource allocation challenges
• Navigating the complexities of the healthcare industry and its regulations may require additional learning and adaptation

ASSUMPTION: These challenges can be overcome with strong leadership, adaptability, and a commitment to continuous learning and growth.

📈 Similar Roles Comparison

• Compared to other marketing roles in the nonprofit sector, this position offers a broader scope of responsibilities and a higher level of leadership
• In the healthcare industry, marketing roles often focus on patient acquisition, retention, and engagement, whereas this role focuses on fundraising and philanthropic efforts
• Career progression in this role may lead to senior-level positions within the Division of Philanthropy or other departments within Dana-Farber

ASSUMPTION: Candidates with experience in similar roles within the nonprofit or healthcare sectors may find this position particularly appealing and well-suited to their skills and career goals.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to raise awareness and funds for a new cancer research initiative
• Collaborating with the Jimmy Fund to create and implement a targeted social media strategy to engage younger donors and increase event attendance
• Working with the Annual Giving team to optimize email marketing campaigns and improve open rates and click-through rates

ASSUMPTION: These sample projects illustrate the diverse range of marketing initiatives and collaborations that the AVP of Integrated Philanthropy Marketing may oversee in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Division of Philanthropy, and how this role fits into the broader organization?
• How does the Division of Philanthropy approach collaboration and integration with other departments, such as Communications and Information Services?
• What are the most significant challenges facing the Division of Philanthropy in the coming years, and how can this role contribute to addressing them?
• How does Dana-Farber support the professional development and growth of its employees, particularly in the Division of Philanthropy?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and initiatives within the Division of Philanthropy?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, as well as your alignment with Dana-Farber's mission and values
• Prepare examples of your previous marketing campaigns and their outcomes to discuss during the interview process
• Research Dana-Farber Cancer Institute and the Division of Philanthropy to demonstrate your understanding of the organization and its goals
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.