📌 Core Information
🔹 Job Title: Associate Director - Digital Customer Growth
🔹 Company: AT&T
🔹 Location: Dallas, Texas
🔹 Job Type: On-site
🔹 Category: Telecommunications
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (5 days per week)
🚀 Job Overview
Key aspects of this role include:
- Guiding the organization through digital transformation
- Developing and executing strategic priorities for enhancing customer journey
- Overseeing digital projects from inception to completion
- Collaborating with cross-functional teams to ensure project success
- Managing project timelines, dependencies, risks, and communications
ASSUMPTION: This role requires a high level of strategic thinking, project management expertise, and cross-functional collaboration skills. It is ideal for a seasoned professional looking to drive digital transformation in a large organization.
📋 Key Responsibilities
✅ Guide the organization through its digital transformation journey by developing and executing strategic priorities that maximize customer journey and marketing imperatives.
✅ Oversee and drive the successful execution of digital projects from inception to completion, ensuring they are delivered on time, within scope, and within budget.
✅ Collaborate with cross-functional teams to ensure seamless integration of campaigns, marketing initiatives, technologies, and large-scale transformation efforts.
✅ Manage project timelines, dependencies, risks, and communications, ensuring all stakeholders are aligned and informed throughout the project lifecycle.
✅ Develop and implement risk mitigation plans, and maintain a risk register to track and report on risk status.
✅ Establish clear milestones and deliverables, and monitor progress against these targets to ensure projects remain on schedule.
✅ Coordinate resource allocation, manage project timelines, and adjust plans as necessary to address delays or changes.
✅ Foster a culture of teamwork and open communication, promoting effective collaboration between cross-functional teams.
✅ Develop and implement a comprehensive communication plan to ensure all stakeholders are informed and engaged throughout the project lifecycle.
ASSUMPTION: This role requires strong project management, organizational, communication, problem-solving, and collaboration skills. The ideal candidate will have experience in digital product management, program management, and developing successful marketing strategies.
🎯 Required Qualifications
Education: Bachelor's degree or at least 5 years of digital experience executing strategy in a digital organization.
Experience: At least 5 years of experience in digital product management, program management, digital campaign execution with a focus on cross-functional collaboration.
Required Skills:
- Proven track record of developing and executing successful marketing strategies
- Proficiency in eCommerce ecosystem, marketing tools, KPI analysis, and strategic impact assessment
- Leadership experience with a demonstrated ability to manage and develop high-functioning teams and communicate at senior executive levels
Preferred Skills:
- Experience in a multi-product digital subscription sector where the full customer lifecycle is imperative to the customer experience and success of the company
- Knowledge of multi-tiered long-term marketing efforts, including offers, functionality, customer lifecycle, traffic creation, and analysis, and performance metrics
- Familiarity with personalization, multi-variant testing, and software development lifecycles
ASSUMPTION: This role requires a unique blend of strategic, project management, and leadership skills. The ideal candidate will have a strong background in digital marketing, with experience in managing cross-functional teams and driving digital transformation.
💰 Compensation & Benefits
Salary Range: $158,200 - $237,400 USD Annual
Benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on the company's official job posting. Benefits are comprehensive and include health insurance, retirement plans, paid time off, and various employee assistance programs.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. AT&T is a global leader in communications and technology, providing wireless and fixed telephone services, as well as television, broadband, and internet services.
Company Size: 10,001+ employees. As a large organization, AT&T offers extensive resources and opportunities for career growth and development.
Founded: AT&T was founded in 1983, following the breakup of the Bell System. It has since grown into one of the world's largest telecommunications companies.
Company Description:
- AT&T is committed to driving innovation and excellence in its products and services, striving to create a world where everything works together seamlessly, and life is better as a result.
- The company's people and their passion for success are at the heart of what it does, with a focus on connecting millions of people with their world and delivering the human benefits of technology.
- AT&T is a fair chance employer and provides equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.
Company Specialties:
- Wireless Services
- U-Verse
- Enterprise Applications & Managed Hosting Solutions
Company Website: www.att.com
ASSUMPTION: AT&T is a well-established company with a strong reputation in the telecommunications industry. It offers a wide range of products and services, as well as extensive benefits and opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid to Senior level. This role is suited for an experienced professional with a strong background in digital marketing and project management.
Reporting Structure: This role reports directly to the Senior Director of Digital Customer Growth and is responsible for managing a team of digital project managers.
Work Arrangement: On-site, with a minimum of 5 days per week presence required. No relocation is offered.
Growth Opportunities:
- This role offers the opportunity to drive digital transformation in a large organization, with potential for career progression within the digital customer growth team or other areas of the business.
- The company provides extensive training and development opportunities, as well as a tuition reimbursement program to support employees' professional growth.
- AT&T's large size and diverse product portfolio offer numerous opportunities for career growth and development within the organization.
ASSUMPTION: This role provides a unique opportunity for an experienced digital marketing professional to drive digital transformation in a large organization and make a significant impact on the company's customer growth strategies.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, professional work environment.
Office Location(s): 208 S. Akard Street, Dallas, TX 75202, US
Geographic Context:
- Dallas, Texas, is the fourth most populous city in the United States and the largest city in the state of Texas.
- The city is known for its diverse economy, with major industries including defense, energy, healthcare, and transportation, as well as a growing technology sector.
- Dallas offers a range of cultural, recreational, and entertainment options, with numerous museums, parks, and sports teams.
Work Schedule: The work schedule is typically Monday through Friday, with some flexibility for remote work on an as-needed basis. The role requires a minimum of 5 days per week presence in the office.
ASSUMPTION: Dallas offers a dynamic and diverse work environment, with a range of cultural and recreational opportunities. The city's large and growing technology sector provides ample opportunities for career growth and development in the digital marketing field.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the Senior Director of Digital Customer Growth
- Background check and offer extension
Key Assessment Areas:
- Digital marketing strategy and execution
- Project management skills and experience
- Cross-functional team collaboration and leadership
- Problem-solving and analytical skills
- Cultural fit and alignment with AT&T's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your digital marketing strategy and project management experience in detail during the interview process.
- Research AT&T's digital customer growth initiatives and be ready to discuss how your skills and experience can contribute to their success.
- Prepare questions to ask the interviewer about the role, team, and company to demonstrate your interest and engagement.
ATS Keywords: Digital transformation, project management, cross-functional collaboration, digital marketing strategy, customer journey, marketing imperatives, stakeholder engagement, risk mitigation, project delivery, team leadership
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's digital marketing strategy, project management, and leadership skills. Successful candidates will demonstrate a strong understanding of AT&T's digital customer growth initiatives and a clear vision for driving digital transformation in the organization.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Jira, Microsoft Project)
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Customer relationship management (CRM) systems (e.g., Salesforce, Microsoft Dynamics 365)
- Data analysis and visualization tools (e.g., Tableau, Power BI, Google Data Studio)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
ASSUMPTION: This role requires proficiency in project management tools, marketing automation platforms, and data analysis and visualization tools. Familiarity with collaboration and communication tools is also essential for effective cross-functional team collaboration.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Performance
- One AT&T
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment and enjoy working on multiple projects simultaneously?
- Are you comfortable managing cross-functional teams and driving projects to completion?
- Do you have a strong customer focus and a passion for driving digital transformation?
- Are you able to work effectively in a large, matrixed organization with multiple stakeholders?
ASSUMPTION: AT&T values innovation, integrity, performance, and collaboration. Successful candidates will demonstrate a strong alignment with these values and a customer-focused, results-oriented work style.
⚠️ Potential Challenges
- Working in a large, matrixed organization with multiple stakeholders can present challenges in terms of communication, coordination, and decision-making.
- The role requires a high level of strategic thinking, project management expertise, and cross-functional collaboration skills, which can be demanding and require a significant time commitment.
- The on-site work arrangement may not be suitable for candidates who prefer a more flexible or remote work environment.
- The role may require occasional travel to other AT&T offices or client sites.
ASSUMPTION: While this role offers numerous opportunities for career growth and development, it also presents challenges that require strong communication, collaboration, and project management skills, as well as a high level of adaptability and resilience.
📈 Similar Roles Comparison
- This role is similar to a Digital Program Manager or Digital Project Manager role in other organizations, but with a focus on driving digital transformation in a large telecommunications company.
- Unlike other roles, this position requires a minimum of 5 days per week presence in the office and may not offer relocation assistance.
- Career progression in this role may lead to senior leadership positions within AT&T's digital customer growth team or other areas of the business.
ASSUMPTION: This role is unique in its focus on driving digital transformation in a large telecommunications company and offers a unique opportunity for career growth and development in the digital marketing field.
📝 Sample Projects
- Developing and executing a comprehensive digital transformation strategy for AT&T's customer growth initiatives
- Managing the successful launch of a new digital product or service, including market research, product development, and go-to-market strategy
- Leading a cross-functional team to optimize AT&T's digital customer journey, improving customer satisfaction and retention
- Conducting a comprehensive analysis of AT&T's digital marketing efforts and developing data-driven recommendations for improvement
ASSUMPTION: These sample projects illustrate the strategic, project management, and cross-functional collaboration skills required for success in this role. Successful candidates will demonstrate a strong track record of driving digital transformation and achieving measurable results in similar projects.
❓ Key Questions to Ask During Interview
- Can you describe the current state of AT&T's digital transformation initiatives and where this role fits into the overall strategy?
- How does this role collaborate with other teams and departments within AT&T, and what are the key priorities for the first 90 days in this position?
- What are the most significant challenges facing AT&T's digital customer growth efforts, and how can this role address them?
- How does AT&T support the professional development and career growth of its employees, particularly in the digital marketing field?
- What is the company's approach to work-life balance, and how does this role accommodate flexible work arrangements?
ASSUMPTION: Asking these questions during the interview process will help you better understand the role, the team, and the company, and demonstrate your interest and engagement in the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing strategy, project management, and cross-functional collaboration.
- Prepare for the interview process by researching AT&T's digital customer growth initiatives and developing thoughtful questions to ask the interviewer.
- If selected for an in-depth interview, be prepared to discuss your digital marketing strategy and project management experience in detail and provide examples of your successful initiatives.
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
