📌 Core Information
🔹 Job Title: Associate Marketing Manager, Licensing - Dig Gaming
🔹 Company: Mattel
🔹 Location: El Segundo, California
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2+ years of experience in marketing within the gaming industry
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Sr. Marketing Manager on brand and product marketing strategy and tactics for licensed titles across Mattel's global brands
- Partnering with licensees to deliver world-class marketing campaigns
- Managing multiple projects and forging internal and external relationships
- Ensuring digital games reflect the best of Mattel's brands and meet performance targets
ASSUMPTION: This role requires a strong understanding of the gaming industry and experience in driving successful marketing campaigns for well-known brands. It also demands excellent project management, communication, and interpersonal skills.
📋 Key Responsibilities
✅ Review marketing materials, provide guidance or feedback, and lead the review process for go-to-market plans, creative assets, and marketing activations with licensees
✅ Partner closely with key cross-functional teams to ensure alignment on plans and manage feedback on marketing materials and activities
✅ Leverage Mattel marketing channels to maximize support and visibility of digital gaming initiatives
✅ Ensure innovative, high-quality, and performance-driven marketing campaigns that align with Mattel's franchise priorities and initiatives
✅ Maintain knowledge of industry trends, competitive market, and business opportunities
✅ Present marketing updates to broader Digital Games, Product, Retail, and Franchise Teams
ASSUMPTION: The role involves a mix of strategic planning, project management, and cross-functional collaboration. Strong attention to detail and the ability to manage multiple projects are crucial for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience in marketing within the gaming industry
Required Skills:
- Proven experience in driving successful marketing campaigns for well-known brands
- Strong time management, planning, and project execution skills
- Strong interpersonal skills with the ability to build solid collaborative relationships
- Understanding of brand management, product marketing, channel marketing, user acquisition, and social media
- Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word, and Excel
- Highly organized project manager, detail-oriented with strong follow-up skills
- Excellent written and verbal communication skills
- Resourceful, good work ethic, and works well under pressure across multiple projects
- Passion for digital games
Preferred Skills:
- Experience working with well-known brands in a brand management or licensing role
ASSUMPTION: The required skills for this role are quite specific and tailored to the gaming industry. Candidates should have a strong background in marketing and a proven track record of driving successful campaigns.
💰 Compensation & Benefits
Salary Range: The annual base salary range for this position is between $90,000 and $120,000. This range is indicative of the projected hiring range, however, annual base salary will be determined based on a candidate's work location, skills, and experience.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Creative and collaborative work environment
Working Hours: Full-time position with standard business hours. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and location. Benefits are competitive and tailored to the gaming industry.
📌 Applicant Insights
🔍 Company Context
Industry: Mattel is a leading global toy and family entertainment company, operating in the manufacturing industry. They own one of the most iconic brand portfolios in the world, including Barbie, Hot Wheels, Fisher-Price, and American Girl.
Company Size: Mattel has 10,001+ employees, providing a large and diverse work environment. This size allows for ample opportunities for collaboration and growth.
Founded: Mattel was founded in 1945 and has since grown into a global leader in the toy industry.
Company Description:
- Mattel empowers generations to explore the wonder of childhood and reach their full potential
- Their mission is to treat play as if the future depends on it – because it does
- Mattel engages consumers through their portfolio of iconic brands, offering toys, content, consumer products, digital, and live experiences
Company Specialties:
Company Website: https://jobs.mattel.com/
ASSUMPTION: Mattel is a well-established company with a strong focus on innovation and creativity. Their large size provides ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a mid-level marketing position, requiring 2+ years of experience in the gaming industry. It offers opportunities for growth and development within the marketing department.
Reporting Structure: The Associate Marketing Manager, Digital Gaming reports directly to the Sr. Marketing Manager, Licensing - Dig Gaming.
Work Arrangement: This is an on-site position, requiring regular presence at the Mattel headquarters in El Segundo, California.
Growth Opportunities:
- Potential advancement to a Senior Marketing Manager role within the Licensing - Dig Gaming team
- Opportunities to work on various licensed titles and brands across Mattel's global portfolio
- Chance to gain experience in both strategic planning and executional elements of marketing campaigns
ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, providing a well-rounded experience for candidates looking to grow within the marketing field.
🌍 Location & Work Environment
Office Type: Mattel's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 333 Continental Blvd, El Segundo, California 90245, US
Geographic Context:
- El Segundo is a city in Los Angeles County, California, with a population of approximately 16,000 people
- The city is known for its strong sense of community and family-friendly atmosphere
- El Segundo is conveniently located near the Los Angeles International Airport (LAX) and offers easy access to major highways and public transportation
Work Schedule: Standard business hours with occasional overtime as needed to meet project deadlines.
ASSUMPTION: The work environment at Mattel's headquarters is designed to be collaborative and creative, with a strong focus on innovation and play.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and potential team members
- Final interview with the Sr. Marketing Manager, Licensing - Dig Gaming
Key Assessment Areas:
- Marketing expertise and experience in the gaming industry
- Project management and organizational skills
- Communication and interpersonal skills
- Cultural fit and alignment with Mattel's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience in the gaming industry and any relevant skills
- Prepare examples of successful marketing campaigns you've worked on and the results they achieved
- Research Mattel's brand portfolio and be prepared to discuss how your experience aligns with their offerings
ATS Keywords: Marketing, Gaming, Brand Management, Product Marketing, Channel Marketing, User Acquisition, Social Media, Project Management, Cross-functional Collaboration
ASSUMPTION: The application process for this role is typical for a mid-level marketing position. Candidates should be prepared to demonstrate their marketing expertise and experience in the gaming industry.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Hootsuite)
ASSUMPTION: The tools and technologies required for this role are standard for a marketing position in the gaming industry.
👔 Cultural Fit Considerations
Company Values:
- Creativity is our superpower
- We collaborate
- We innovate
- We execute
Work Style:
- Collaborative and team-oriented
- Innovative and creative
- Performance-driven and results-focused
Self-Assessment Questions:
- Do you thrive in a collaborative, creative environment?
- Are you passionate about digital games and the gaming industry?
- Do you have a proven track record of driving successful marketing campaigns?
ASSUMPTION: Mattel values creativity, collaboration, and innovation. Candidates should be prepared to demonstrate their alignment with these values during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with external licensees to ensure brand consistency and performance targets are met
- Occasional overtime to meet project deadlines
- Adapting to a large, diverse work environment with a strong focus on collaboration and innovation
ASSUMPTION: The potential challenges for this role are typical for a mid-level marketing position in a large, collaborative work environment.
📈 Similar Roles Comparison
- This role is similar to a Brand Manager or Product Manager position within the gaming industry, but with a focus on licensed titles and collaboration with external licensees
- Compared to other marketing roles within Mattel, this position offers a unique blend of strategic planning and executional elements
- Career progression in this role could lead to a Senior Marketing Manager or Director of Marketing position within the Licensing - Dig Gaming team
ASSUMPTION: This role offers a unique blend of strategic planning and executional elements, providing a well-rounded experience for candidates looking to grow within the marketing field.
📝 Sample Projects
- Developing and executing a go-to-market plan for a new licensed title, including creative asset review, marketing channel leverage, and performance tracking
- Managing a marketing campaign for an existing licensed title, including partnering with the production team to ensure product development and marketing programs are aligned
- Analyzing campaign performance with licensees to identify areas of optimization and presenting updates to broader Digital Games, Product, Retail, and Franchise Teams
ASSUMPTION: The sample projects for this role are tailored to the specific responsibilities and requirements of the position.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Licensing - Dig Gaming team?
- How does this role fit into the broader marketing strategy for Mattel's global brands?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Mattel support the professional growth and development of its employees?
- What is the company culture like, and how does it foster creativity and innovation?
ASSUMPTION: The key questions to ask during the interview process are designed to gain a deeper understanding of the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.mattel.com/
- Tailor your resume and cover letter to highlight your marketing experience in the gaming industry and any relevant skills
- Prepare examples of successful marketing campaigns you've worked on and the results they achieved
- Research Mattel's brand portfolio and be prepared to discuss how your experience aligns with their offerings
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
