📌 Core Information
🔹 Job Title: Associate Social Media Manager
🔹 Company: sweetgreen
🔹 Location: Los Angeles, CA
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and growing sweetgreen's social media presence
- Concepting and executing engaging content across social platforms
- Collaborating with the creative team to bring ideas to life
- Analyzing social data to inform strategy and approach
- Identifying potential partners and opportunities to expand reach
ASSUMPTION: This role requires a strong understanding of social media trends, pop culture, and consumer behavior to create compelling content that resonates with sweetgreen's audience.
📋 Key Responsibilities
✅ Spearhead and project manage new and innovative ways to build our community through different social media platforms and social tools.
✅ Be responsible for managing the community across all platforms in a quick, timely fashion, owning and answering all the comments, DMs, and being an extremely active account within the social ecosphere.
✅ Support the evergreen content calendar by building the strategy and executing content creation.
✅ Identify potential partners for social, whether it's brands or creators that will further our brand mission.
✅ Co-host social brainstorms to help creatively concept social-first ideas and bring them to life.
✅ Copywriting across all of our social platforms.
✅ Aid the workflow and calendar for brand campaign content production.
✅ Publish and/or schedule daily content.
✅ Analyze social data and turn them into actionable next steps to iterate on strategy and approach.
✅ Work cross-functionally with the marketing team on creative projects as needed.
✅ Understand social best practices that’s incorporated across all content.
ASSUMPTION: This role requires strong organizational skills, the ability to multitask, and a keen eye for detail to ensure consistent, high-quality content across all platforms.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 2-3 years of experience in digital content creation and social media management.
Required Skills:
- Proven ability to take consumer insights and turn them into a narrative
- Experience with social measurement tools
- Excellent communication skills and strong work ethic
- Passionate about culture, internet trends, and emerging platforms
- Ability to identify, pivot, and create quickly to stay on top of trending opportunities on social
- Social-first portfolio showcasing a range of creative thinking and copy at a social and brand campaign level
- Comfortable receiving feedback and iterating quickly
- Executes at a high standard and knows when to prioritize brand and when to test and learn
Preferred Skills:
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Familiarity with Adobe Creative Suite or similar design tools
ASSUMPTION: While not explicitly stated, a strong understanding of the food and beverage industry, as well as a genuine interest in sweetgreen's mission, would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $77,916 - $111,309 USD per year, based on experience
Benefits:
- Highly competitive pay + bonus plan
- Three different medical plans to suit your and your family's needs
- Dental and Vision insurance
- Flexible PTO plan
- 401k program
- Employee HSA and FSA
- Complimentary greens
- An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
- A collaborative team of people who live our core values and have your back
- A clear career path with opportunities for development, both personally and professionally
- Free sweetgreen swag
Working Hours: Full-time, 40 hours per week. Flexible hours may be required to accommodate social media engagement and content creation.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: sweetgreen operates in the food and beverage services industry, focusing on providing real, healthy food options to its customers.
Company Size: sweetgreen has 1,001-5,000 employees, making it a mid-sized company. This size allows for a structured environment with opportunities for growth and collaboration.
Founded: 2007, in Washington, D.C. sweetgreen has since expanded to over 220 locations across the United States.
Company Description:
- sweetgreen is a destination for real food, committed to connecting people to real food through its transparent supply chain and locally-sourced ingredients.
- The company believes in the power of food to bring people together and create healthier communities.
- sweetgreen fosters a culture of collaboration, innovation, and sustainability, with a focus on developing future leaders.
Company Specialties:
- Real food sourcing and transparency
- Community engagement and events
- Employee development and growth
- Sustainable business practices
Company Website: sweetgreen.com
ASSUMPTION: sweetgreen's commitment to real food, sustainability, and community engagement makes it an attractive employer for candidates passionate about these values.
📊 Role Analysis
Career Level: This role is an associate-level position, providing an opportunity for candidates to gain experience in social media management and marketing within a growing company.
Reporting Structure: The Associate Social Media Manager will report directly to the Art Director and work closely with the creative team.
Work Arrangement: This is an on-site, full-time position. While some flexibility may be available, candidates should be prepared to work on-site at sweetgreen's Los Angeles headquarters.
Growth Opportunities:
- As sweetgreen continues to expand, there may be opportunities for the Associate Social Media Manager to take on more responsibilities or move into a management role.
- The company's focus on employee development and growth provides ample opportunities for professional advancement.
ASSUMPTION: sweetgreen's growth and commitment to employee development make this an excellent opportunity for candidates looking to build a long-term career in marketing and communications.
🌍 Location & Work Environment
Office Type: sweetgreen's Los Angeles headquarters is a collaborative, creative workspace designed to facilitate teamwork and innovation.
Office Location(s): 3000 S Robertson Blvd, Los Angeles, California 90034, US
Geographic Context:
- Los Angeles is a major hub for the food and beverage industry, providing ample opportunities for networking and collaboration.
- The city's diverse culture and vibrant food scene make it an ideal location for a social media-focused role.
- Los Angeles offers a range of housing options and neighborhoods to suit various lifestyles and budgets.
Work Schedule: The work schedule for this role is Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility required to accommodate social media engagement and content creation.
ASSUMPTION: sweetgreen's Los Angeles headquarters provides a dynamic, fast-paced work environment that encourages creativity and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Art Director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Cultural fit and alignment with sweetgreen's mission and values
- Social media management and content creation skills
- Communication and collaboration skills
- Problem-solving and adaptability
- Understanding of sweetgreen's brand and target audience
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of your social media management and content creation work, demonstrating your ability to create engaging content that resonates with audiences.
- Showcase your understanding of sweetgreen's brand and mission in your application materials.
- Prepare questions in advance to ask during the interview, demonstrating your interest in the role and the company.
ATS Keywords: social media management, content creation, community engagement, brand awareness, social media strategy, consumer insights, trend analysis, copywriting, collaboration, project management, Adobe Creative Suite, Hootsuite, Buffer, Sprout Social
ASSUMPTION: sweetgreen's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the company's values and mission.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Adobe Creative Suite or similar design tools
- Google Workspace (Google Docs, Sheets, Slides)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: sweetgreen's use of industry-standard tools and technologies ensures that candidates with relevant experience will be able to hit the ground running in this role.
👔 Cultural Fit Considerations
Company Values:
- Real Food
- Good Food for All
- Community
- Sustainability
- Collaboration
- Growth
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Creative and innovative
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with sweetgreen's commitment to real food and sustainability?
- Describe your experience working in a fast-paced, collaborative environment.
- How do you approach staying up-to-date with social media trends and emerging platforms?
ASSUMPTION: sweetgreen's values and work style require candidates who are passionate about real food, sustainability, and community engagement, as well as those who thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- The fast-paced nature of social media management may require working outside of regular business hours to respond to comments and engage with audiences.
- The role may involve managing multiple social media platforms and content creation projects simultaneously, requiring strong organizational skills and the ability to multitask.
- Candidates may face competition from other qualified applicants, as sweetgreen is a well-regarded employer in the food and beverage industry.
- The Los Angeles housing market may present challenges for candidates looking to relocate to the area.
ASSUMPTION: sweetgreen's Associate Social Media Manager role presents unique challenges that require candidates to be adaptable, organized, and passionate about the company's mission.
📈 Similar Roles Comparison
- Compared to other social media manager roles, this position offers the opportunity to work for a mission-driven company focused on real food and sustainability.
- While the role may require similar skills and responsibilities as other social media manager positions, sweetgreen's commitment to community engagement and events sets it apart.
- Candidates with experience in the food and beverage industry may find this role particularly appealing, as it offers the opportunity to work for a company that aligns with their personal values and interests.
ASSUMPTION: sweetgreen's Associate Social Media Manager role offers a unique blend of responsibilities and opportunities, making it an attractive choice for candidates looking to grow their careers in marketing and communications.
📝 Sample Projects
- Developing a social media campaign to promote a new menu item, including concepting, copywriting, and design
- Managing a live social media event, such as a Twitter chat or Instagram takeover, to engage with sweetgreen's audience and generate buzz
- Creating a social media content calendar that aligns with sweetgreen's brand voice and values, while also incorporating relevant trends and pop culture references
ASSUMPTION: sweetgreen's Associate Social Media Manager role offers a range of creative and strategic projects that allow candidates to showcase their skills and make a meaningful impact on the company's social media presence.
❓ Key Questions to Ask During Interview
- How does sweetgreen measure the success of its social media campaigns, and how can I contribute to improving these metrics?
- Can you describe the team structure and dynamics within the marketing department?
- How does sweetgreen support the professional development and growth of its employees?
- What are some of the most rewarding aspects of working at sweetgreen, according to current employees?
- How does sweetgreen approach balancing the need for consistency in its brand voice with the desire to create fresh, innovative content?
ASSUMPTION: sweetgreen's interview process is designed to assess candidates' skills and cultural fit, as well as their understanding of the company's mission and values. Asking thoughtful, insightful questions demonstrates your interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your interview by researching sweetgreen's mission, values, and social media presence.
- Prepare questions to ask during the interview, demonstrating your interest in the role and the company.
- Follow up with the hiring manager or HR team after your interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
