📌 Core Information
🔹 Job Title: Associate Brand Manager
🔹 Company: GRUMA
🔹 Location: Irving, Texas, United States
🔹 Job Type: On-site
🔹 Category: Food Production
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting national brand team in campaign development and execution
- Conducting marketing analyses to improve campaign efficiency and effectiveness
- Working cross-functionally with internal business units
- Managing brands' budgets and ensuring adherence to overall marketing spend
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Perform marketing analysis to identify and quantify opportunities for profitable growth of products
✅ Execute insights-based plans to drive brand preference and accelerate business growth
✅ Analyze in-market and online programs performance to identify best practices and areas of opportunity
✅ Develop and implement brand marketing campaigns working with brand leads, sales, and marketing agency
✅ Support brands' positioning and communication, including assets development and rollout based on consumer segmentation
✅ Manage relationships and communication with external agencies and other vendors to execute marketing initiatives
✅ Work closely with the sales organization to ensure corporate objectives are met and that strategies and programs are effectively implemented
✅ Support the launch of new products and updates to Mission and Guerrero brands
✅ Coordinate packaging development and updates, including technical and legal reviews
✅ Maximize the effectiveness of marketing investments through rigorous ROI and program analysis
✅ Help develop and refine marketing briefs
✅ Manage brands' budgets to ensure adherence with overall marketing and corporate spend
✅ Take on special projects as needed
✅ All other duties as assigned
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing
Experience: Minimum of two years of marketing experience in brand management within consumer packaged goods
Required Skills:
- Marketing analysis and insights
- Campaign development and execution
- Cross-functional collaboration
- Budget management
- ROI analysis
- Project management
Preferred Skills:
- Experience with AC Nielsen databases and reporting metrics
- Sensitivity and creative approach to multi-cultural marketing
- Knowledge and understanding of marketing and finance concepts, P&L management, pricing, and distribution cost analysis
ASSUMPTION: Candidates with experience in the food production industry and familiarity with consumer packaged goods will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Estimated, based on industry standards for mid-level marketing roles in the consumer packaged goods industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for occasional overtime or weekend work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: GRUMA is a global food company, leading in the production of corn flour and tortillas, with a significant presence in the United States, Europe, Asia, and Oceania. It operates through its brands Maseca, Mission, and Guerrero, among others.
Company Size: GRUMA is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse business functions.
Founded: GRUMA was founded in 1949 and has since grown to become a global leader in its industry.
Company Description:
- GRUMA is committed to improving the quality of life of its employees, customers, and consumers
- The company focuses on creating value for its shareholders while maintaining a strong social responsibility approach
- GRUMA supports the development of the communities where it has a presence by offering accessible products, implementing eco-friendly processes, and creating jobs
Company Specialties:
- Corn flour and tortillas
- Snacks
- Pastas
- Condiments
- Palmitos
Company Website: http://www.gruma.com
ASSUMPTION: GRUMA's large size and global presence offer opportunities for career growth and exposure to diverse business functions.
📊 Role Analysis
Career Level: Mid-Senior level - This role is suitable for experienced marketing professionals looking to advance their careers in brand management.
Reporting Structure: The Associate Brand Manager will report directly to the National Brand Manager and work closely with cross-functional teams, including sales, marketing, and product development.
Work Arrangement: On-site - This role requires regular on-site presence at GRUMA's Irving, Texas office.
Growth Opportunities:
- Progression to Senior Brand Manager or other senior marketing roles
- Expansion into different product categories or brands within GRUMA
- Potential international assignments, given GRUMA's global presence
ASSUMPTION: This role offers ample opportunities for career growth and development within GRUMA's extensive portfolio of brands and products.
🌍 Location & Work Environment
Office Type: Corporate headquarters - GRUMA's Irving, Texas office serves as the company's North American headquarters and is the primary location for this role.
Office Location(s): Irving, Texas
Geographic Context:
- Irving is a suburb of Dallas, Texas, with a population of approximately 240,000
- The area offers a mix of urban and suburban living, with easy access to major highways and Dallas/Fort Worth International Airport
- Irving is known for its diverse population, strong economy, and high quality of life
Work Schedule: Full-time, Monday through Friday, with occasional overtime or weekend work as needed
ASSUMPTION: Irving, Texas, offers a convenient and enjoyable work environment for professionals, with easy access to major cities, cultural attractions, and outdoor recreation opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing analysis and insights
- Campaign development and execution
- Cross-functional collaboration
- Budget management
- ROI analysis
- Project management
- Problem-solving skills
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research GRUMA's products, brands, and competitors to demonstrate your industry knowledge
- Practice common marketing interview questions and brush up on your knowledge of marketing trends and best practices
ATS Keywords: Marketing analysis, brand management, campaign development, cross-functional collaboration, budget management, ROI analysis, project management, consumer packaged goods, food production
ASSUMPTION: GRUMA's application process is designed to assess candidates' marketing skills, experience, and cultural fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing, project management, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Innovation
- Social responsibility
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and proactive
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working with data and using it to inform marketing strategies?
- Can you adapt to changing priorities and work effectively under tight deadlines?
- Do you have strong communication skills and the ability to influence others?
- Are you passionate about GRUMA's products and committed to driving their success?
ASSUMPTION: GRUMA values candidates who align with their core values and work style, and who are passionate about their products and committed to driving their success.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Managing multiple projects and priorities simultaneously
- Collaborating effectively with cross-functional teams, including remote team members
- Adapting to changes in marketing strategies, tactics, or priorities
- Navigating a large, complex organization with diverse business functions
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position offers a unique opportunity to work with a global leader in the food production industry
- GRUMA's size and global presence provide extensive career growth and development opportunities
- This role requires a strong focus on data-driven marketing and cross-functional collaboration, which may differ from other brand management positions
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a strong emphasis on data-driven marketing and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a successful marketing campaign for a new product launch, resulting in increased brand awareness and sales
- Conducting a comprehensive market analysis to identify opportunities for product line expansion or repositioning, leading to improved market share and revenue growth
- Managing a team to coordinate packaging updates and launches for multiple brands, ensuring compliance with technical and legal requirements
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for the company?
- What are the most significant challenges facing the brand or category, and how can this role help address them?
- How does GRUMA support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is it implemented in this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research GRUMA's products, brands, and competitors to demonstrate your industry knowledge
- Practice common marketing interview questions and brush up on your knowledge of marketing trends and best practices
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
