Associate Brand Manager

📌 Core Information

🔹 Job Title: Associate Brand Manager

🔹 Company: TaylorMade Golf Company

🔹 Location: Carlsbad, California, United States

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for golf accessories and other product categories.
• Driving the progression of marketing campaigns from concept to execution.
• Collaborating with cross-functional teams to align product messages and strategies.
• Performing market analysis to identify opportunities in the golf industry.

ASSUMPTION: The role requires deep involvement in campaign development and execution due to the need for strong story-telling and strategy alignment with company goals.

📋 Key Responsibilities

✅ Drive the global go-to-market launch process for various product lines.

✅ Ensure alignment of marketing communications across multiple channels.

✅ Organize and lead cross-functional meetings to align team efforts.

✅ Lead post-campaign analyses to identify areas for improvement and report on ROI metrics.

✅ Develop comprehensive consumer launch presentations.

✅ Facilitate brainstorm sessions and support ideation among cross-functional teams.

✅ Assist in training teams on product value propositions and alignment with company goals.

ASSUMPTION: Responsibilities suggest a need for strong leadership and organizational skills, as well as the ability to motivate and coordinate multiple teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or related field

Experience: Minimum 3 years in marketing or product marketing

Required Skills:

• Brand Management
• Project Management
• Communication Skills
• Cross-Functional Leadership
• Marketing Analytics

Preferred Skills:

• Single digit golf handicap
• Creative Thinking

ASSUMPTION: A strong familiarity with golf and its competitive landscape is crucial for the authenticity and effectiveness of the role.

💰 Compensation & Benefits

Salary Range: $70,000 - $74,000 annually

Benefits:

• Health & Wellness Programs
• Performance Bonuses
• Product Discounts

Working Hours: Typical 40-hour work week, with occasional travel

ASSUMPTION: Compensation is competitive for marketing roles in the sporting goods industry and reflects the on-site nature of the job.

📌 Applicant Insights

🔍 Company Context

Industry: Sporting Goods Manufacturing, specializing in high-performance golf equipment

Company Size: 1,001-5,000 employees, offering diverse team dynamics and ample growth opportunities

Founded: 1979

Company Description:

• Innovative industry-leading products
• Global presence with strategic locations
• Strong partnerships with professional golfers

Company Specialties:

• Golf Equipment
• Golf Accessories
• Golf Technology

Company Website: http://taylormadegolf.com/careers

ASSUMPTION: The company's rich history and market position suggest strong brand value and employee pride.

📊 Role Analysis

Career Level: Early to mid-career, providing opportunities to build expertise in brand management under experienced leadership

Reporting Structure: Reports to the Senior Global Brand Manager, offering exposure to senior management strategies

Work Arrangement: On-site, promoting team collaboration and direct engagement with products and projects

Growth Opportunities:

• Expansion into leadership roles
• Opportunities to spearhead key projects
• Networking with industry leaders

ASSUMPTION: The role is well-positioned for growth within the company, given its strategic importance in marketing operations.

🌍 Location & Work Environment

Office Type: Corporate headquarters with modern amenities

Office Location(s): Carlsbad, California, with potential travel to other international offices

Geographic Context:

• Close proximity to golf courses for product testing
• Access to Southern California's rich talent pool
• Attractive climate and outdoor lifestyle

Work Schedule: Standard business hours, with flexibility as needed

ASSUMPTION: The location provides a vibrant and resourceful environment for creativity and collaboration in the golf industry.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• HR interview
• Technical/Skills assessment
• Final interview with senior management

Key Assessment Areas:

• Brand management skills
• Team collaboration ability
• Golf industry knowledge

Application Tips:

• Highlight any relevant golf industry experience
• Provide examples of successful marketing campaigns
• Emphasize strong communication and leadership skills

ATS Keywords: Brand Management, Marketing Strategy, Golf Enthusiast, Campaign Execution

ASSUMPTION: The focus on a structured interview process suggests an emphasis on both skills and cultural fit within the company.

🛠️ Tools & Technologies

• Keynote
• Microsoft Suite (Word, Excel, Outlook, PowerPoint)
• Marketing Analytics Tools

ASSUMPTION: The tools listed are essential for daily operations and aligning strategies across departments.

👔 Cultural Fit Considerations

Company Values:

• Innovation with authenticity
• Passion for the game of golf
• Commitment to quality

Work Style:

• Highly collaborative and team-oriented
• Proactive and self-motivated
• Adaptable to changing priorities and demands

Self-Assessment Questions:

• Am I passionate about golf and its culture?
• Do I thrive in a fast-paced, collaborative environment?
• Can I align my work with the strategic goals of the company?

ASSUMPTION: Understanding and living the company's values is critical for long-term success and satisfaction in this role.

⚠️ Potential Challenges

• Managing multiple project deadlines
• Balancing creative input with strategic goals
• Adapting to rapid industry changes
• Maintaining up-to-date knowledge of competitive landscape

ASSUMPTION: These challenges highlight the dynamic nature of the role and the need for agility and foresight.

📈 Similar Roles Comparison

• Associate Brand Managers in related industries often focus on narrower product categories.
• Many similar roles might require less direct involvement with product innovation.
• Golf industry roles benefit from specialized market insights and consumer behavior understanding.

ASSUMPTION: This role offers unique industry exposure and potential for impact compared to similar positions elsewhere.

📝 Sample Projects

• Developing a comprehensive go-to-market strategy for a new line of golf accessories
• Leading a cross-functional ideation session to enhance brand storytelling
• Executing a content strategy for an international product launch

ASSUMPTION: The projected scope of projects suggests a balance between strategic oversight and hands-on creative execution.

❓ Key Questions to Ask During Interview

• What are the key metrics for success in this role?
• How does TaylorMade support professional development?
• What is the company's approach to innovation in product marketing?
• Can you describe the team dynamics and management style here?
• What upcoming projects or goals are most critical to the company?

ASSUMPTION: These questions aim to clarify career progression, company support systems, and strategic priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant skills and experience
• Prepare for potential initial interviews focusing on fit and technical skills
• Practice case studies relevant to branding and marketing
• Stay updated with industry trends and company news

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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