📌 Core Information
🔹 Job Title: Associate Brand Manager
🔹 Company: Conagra Brands
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting and leading key initiatives to achieve financial and marketplace targets
- Managing P&L and executing marketing plans
- Driving innovation projects and managing brand equity
- Collaborating with cross-functional teams and external partners
- Building organizational capabilities and strengthening brand management processes
ASSUMPTION: This role requires a strong balance of strategic thinking, analytical skills, and project management abilities. The ideal candidate will have a proven track record in brand management and P&L management within the consumer-packaged goods industry.
📋 Key Responsibilities
✅ Planning, Execution, and P&L Management (60%):
- Participate in building the Annual Operating Plan (AOP) for brand and strategic planning process
- Support revenue growth management activities: Integrated Margin Management/Pricing, Trade Efficiency Support, and MAPS
- Anticipate future business needs and proactively gain alignment with cross-functional partners
- Deliver annual financial targets for assigned brands/portfolio(s) and proactively recommend corrective action if necessary
- Ensure brand initiatives are consistent with agreed-upon goals, priorities, and strategies
- Drive revenue growth management activities via integrated Margin Management, Cost Reduction initiatives, and Pricing recommendations
- Leverage demand-centered insights and jobs theory for brand(s)
- Manage brand equity (language, vision, strategy)
- Analyze all elements of the P&L and make suggestions to the team to achieve financial/marketplace outcomes
ASSUMPTION: The candidate should have a solid understanding of P&L management, marketing planning, and revenue growth strategies within the consumer-packaged goods industry.
✅ Innovation Management (20%):
- Support innovation projects through the gate process, from identifying the idea to commercializing and executing in market
- Support the development and execution of strategic innovation plans, with a focus on short-term opportunities
- Leverage U.S.-led innovation for Canadian brand expansion and mega brand development
- Identify, evaluate, and validate Canadian opportunities for line extensions, pack size opportunities, and renovations on branded portfolios
- Work closely with the CSM team to explore opportunities on different pack sizes to help growth and expand across different channels
- Monitor performance of new product launches with post-launch reviews, build insights, and translate into an action plan
ASSUMPTION: The candidate should have experience in innovation management, consumer insights, and brand equity understanding within the consumer-packaged goods industry.
✅ Strengthen & Build Brand Management Process (10%):
- Build organizational technical capabilities by providing day-to-day coaching and mentoring to cross-functional team and external partners
- Ensure successful presentation, comprehension, and integration of AOP, strategic plans, business reviews, and briefs to senior leadership team or business partners
- Build strong relationships with U.S., International, and Canadian innovation teams
- Work closely with U.S. and International innovation team members to share learnings and identify potential synergies
- Strengthen and continually build strong innovation credibility/profile within the organization
ASSUMPTION: The candidate should have strong interpersonal, communication, and project management skills, with a focus on building relationships and driving organizational capabilities.
✅ Admin Support (10%):
- Manage A&P spending to ensure spend is within specified budget(s)
- Monitor brand(s) budget, innovation, and track associated expenses in SIFT; reconciling invoices against approved projects
- Ensure all projects are up to date in Clarizen
- Assist team with process enhancement projects, as required
ASSUMPTION: The candidate should have strong organizational, prioritization, and multi-tasking skills, with a keen eye for detail and a focus on process improvement.
🎯 Required Qualifications
Education: Bachelor’s Degree required
Experience: At least 3 years of marketing experience in the consumer-packaged goods industry. Food CPG is a definite asset.
Required Skills:
- Proven ability to deliver initiatives that have contributed significant gains in the capture of market share, revenue, and volume growth, and process efficiencies
- Ability to make sound business decisions that balance a variety of factors in a complex operating environment and ultimately achieve optimal outcomes
- Good strategic and analytic capabilities. Comfortable utilizing data to support business decisions
- Experience working with a cross-functional team, including sales, finance, research, and operations
- Demonstrated organizational, prioritization, and multi-tasking skills
- Strong interpersonal and communication skills (both written and verbal) and excellent project management skills
- Team player that thrives in both group and individual projects
Preferred Skills:
- Experience with integrated Margin Management, Cost Reduction initiatives, and Pricing recommendations
- Familiarity with Clarizen and SIFT
ASSUMPTION: The candidate should have a strong background in brand management, P&L management, and marketing planning within the consumer-packaged goods industry, with a focus on driving revenue growth and innovation.
💰 Compensation & Benefits
Salary Range: $61,000 - $90,000 USD per year
Benefits:
- Health: Comprehensive healthcare benefits, mental wellbeing support, and wellness spending account
- Wealth: Great pay, bonus incentive opportunity, wealth accumulation program, and access to discounts
- Growth: Career development opportunities, employee resource groups, on-demand learning, and tuition reimbursement
- Balance: Paid-time off, flexible work-schedules, Employee & Family Assistance Program, and volunteer opportunities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and Conagra Brands' internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 10,001+ employees
Founded: 1919
Company Description:
- Conagra has a rich heritage of making great food and embraces a startup attitude to transform how they do business
- The company combines a diverse team, debate, and a focus on results to challenge marketplace/business conventions
- Conagra's portfolio of iconic and emerging food brands continues to evolve to offer contemporary choices for every occasion
- The company is respected for its great brands, great food, great margins, and consistent results
Company Specialties:
- Marketing
- Finance
- R&D
- Brand
- Sales
- Human Resources
- Communications
- Legal
- Supply Chain
- IT
- and Engineering
Company Website: http://www.conagrabrands.com
ASSUMPTION: Conagra Brands is a well-established company with a strong focus on innovation, results, and a diverse team. The company's size and industry provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: The Associate Brand Manager reports directly to the Brand Manager or a similar role within the organization.
Work Arrangement: Hybrid (3 days on-site)
Growth Opportunities:
- Promotional opportunities within the Marketing organization
- Lateral career opportunities to another Brand portfolio and categories, Commerce/Shopper Marketing, Demand Science, or across cross-functional teams
ASSUMPTION: The Associate Brand Manager role offers strong growth opportunities within the Marketing organization and across various teams within Conagra Brands.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site)
Office Location(s): Mississauga, Ontario, Canada
Geographic Context:
- Mississauga is a major city in the Greater Toronto Area, with a population of over 700,000
- The city is home to a diverse range of industries, including finance, technology, and manufacturing
- Mississauga offers a mix of urban and suburban neighborhoods, with a variety of housing options and amenities
Work Schedule: Full-time, 40 hours per week, with flexible work arrangements available
ASSUMPTION: Mississauga offers a dynamic and diverse work environment, with a mix of urban and suburban settings, and a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth behavioral and situational interviews with the hiring manager and/or team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and interpersonal skills
- Project management and organizational skills
- Cultural fit and alignment with Conagra Brands' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for the Associate Brand Manager role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Conagra Brands and the role to demonstrate your understanding of the company and the position
- Practice your interview skills and be ready to discuss your career goals and aspirations
ATS Keywords: Marketing, Brand Management, P&L Management, Consumer Insights, Innovation, Strategic Planning, Project Management, Cross-Functional Collaboration, Communication Skills, Team Player, Problem Solving, Organizational Skills, Prioritization, Multi-Tasking
ASSUMPTION: The interview process for the Associate Brand Manager role at Conagra Brands is designed to assess the candidate's skills, experiences, and cultural fit for the position. Successful candidates will demonstrate a strong understanding of the role, the company, and the industry, as well as a proven track record in brand management and P&L management.
🛠️ Tools & Technologies
- Clarizen
- SIFT
- Microsoft Office Suite
- Google Workspace
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: The candidate should have experience with project management tools, data analysis and visualization tools, and collaboration platforms to effectively manage projects and drive results.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- External focus
- Broad-mindedness
- Agility
- Leadership by all
- Focus on results
Work Style:
- Collaborative and inclusive
- Focused on driving results and continuous improvement
- Open to debate and diverse perspectives
- Adaptable and responsive to change
- Committed to personal and professional growth
Self-Assessment Questions:
- How do you demonstrate integrity in your professional and personal life?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment?
- How do you approach problem-solving and decision-making in a complex operating environment?
- Can you describe a situation where you had to lead a team through a challenging project or initiative?
- How do you balance a variety of factors to achieve optimal outcomes in your personal and professional life?
ASSUMPTION: The ideal candidate for the Associate Brand Manager role at Conagra Brands will demonstrate strong alignment with the company's values, a collaborative work style, and a commitment to personal and professional growth.
⚠️ Potential Challenges
- The role may require frequent travel to other Conagra Brands offices and facilities
- The pace of work may be fast-paced and demanding, with tight deadlines and competing priorities
- The role may require working with cross-functional teams and external partners, which can present unique challenges and complexities
- The role may require managing multiple projects simultaneously, with a focus on prioritization and time management
ASSUMPTION: The Associate Brand Manager role at Conagra Brands presents unique challenges and opportunities for growth and development. Successful candidates will be able to thrive in a fast-paced, dynamic work environment and manage multiple priorities effectively.
📈 Similar Roles Comparison
- The Associate Brand Manager role is similar to other mid-level brand management positions in the consumer-packaged goods industry, such as Brand Manager, Senior Brand Manager, or Senior Brand Associate
- The role requires a strong understanding of P&L management, marketing planning, and revenue growth strategies, as well as experience in brand management and innovation
- The career path for this role may lead to senior brand management positions, marketing director roles, or other leadership positions within the organization
ASSUMPTION: The Associate Brand Manager role at Conagra Brands is comparable to other mid-level brand management positions in the consumer-packaged goods industry, with a focus on P&L management, marketing planning, and revenue growth strategies.
📝 Sample Projects
- Developing and executing a comprehensive marketing activation plan for a new product launch
- Conducting a competitive analysis and consumer insights study to inform brand strategy and positioning
- Managing the P&L for a portfolio of brands, driving revenue growth, and optimizing cost structures
- Leading a cross-functional team to develop and launch a new innovation, from ideation to commercialization
- Analyzing and optimizing trade promotions and pricing strategies to maximize revenue and profit
ASSUMPTION: The sample projects listed above are representative of the types of initiatives an Associate Brand Manager at Conagra Brands may work on, with a focus on driving revenue growth, managing P&L, and executing marketing plans.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to innovation and how it translates to the Associate Brand Manager role?
- How does the company support the growth and development of its employees, particularly in the Marketing organization?
- Can you provide an example of a successful brand management initiative at Conagra Brands and the role of the Associate Brand Manager in its execution?
- How does the company balance short-term and long-term innovation projects, and how does the Associate Brand Manager contribute to this balance?
- Can you describe the company's approach to cross-functional collaboration and how it impacts the Associate Brand Manager role?
ASSUMPTION: The interview questions listed above are designed to help the candidate understand the role, the company, and the industry better, as well as to assess the candidate's fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for the Associate Brand Manager role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Conagra Brands and the role to demonstrate your understanding of the company and the position
- Practice your interview skills and be ready to discuss your career goals and aspirations
- Follow up with the hiring manager or HR team one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
