📌 Core Information
🔹 Job Title: Associate Brand Manager
🔹 Company: McCormick & Company
🔹 Location: Hunt Valley, MD, United States
🔹 Job Type: Hybrid (50/50)
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Planning and executing customer-specific marketing programs
- Leading major activation events and sponsorships
- Managing customer marketing annual plans
- Collaborating with cross-functional teams and external partners
- Analyzing key performance indicators (KPIs)
ASSUMPTION: This role requires strong project management, strategic thinking, and communication skills. The ideal candidate will have experience in customer marketing or a related field and be comfortable working in a hybrid environment.
📋 Key Responsibilities
✅ Create and execute customer marketing plans to build customer relationships and grow flavor business
✅ Develop annual customer marketing plans and present to divisional leadership
✅ Measure and report key performance indicators (KPIs)
✅ Develop compelling customer communication and generate sales pipeline growth
✅ Lead projects across commercial teams and provide coordination with internal and external partners
✅ Ensure alignment of tactics with volume and profit growth objectives
✅ Responsible for customer marketing and promotions management, including major events/sponsorships and customer communication
ASSUMPTION: The successful candidate will be able to manage multiple projects simultaneously, work effectively under pressure, and maintain strong attention to detail.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Communications, or related field
Experience: 1 year in CPG, Food, Beverage, Supplements industries, Hospitality, or related field
Required Skills:
- Project leadership, strategic thinking, communication, teamwork
- Using syndicated databases, event planning, graphic design/digital design
- Telling compelling stories through PowerPoint presentations
- Proficient in MS Office applications, including Word, PowerPoint, Excel, and Salesforce.com
- Understanding of industry sector, competitive landscape, and marketing principles
- Strong analytical, problem-solving, communication, and organizational skills
- Ability to manage detailed projects to tight timelines and respond under pressure
- Ability to travel (10-15%)
Preferred Skills:
- Experience with specific industry tools and platforms
- Fluency in additional languages
ASSUMPTION: The ideal candidate will have a strong academic background, relevant industry experience, and a proven track record of success in customer marketing or a related field.
💰 Compensation & Benefits
Salary Range: $63,250 - $110,680 (base salary)
Benefits:
- Competitive compensation
- Career growth opportunities
- Flexibility and support for diverse life stages and choices
- Wellbeing programs including physical, mental, and financial wellness
- Tuition assistance
- Comprehensive health plans covering medical, vision, dental, life, and disability benefits
- Family-friendly benefits such as paid parental leave, fertility benefits, employee assistance program, and caregiver support
- Retirement and investment programs including 401(k) and profit-sharing plans
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on the information given in the job description. However, industry standards for this role and experience level typically fall within this range.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Manufacturing
Company Size: 10,001+ employees
Founded: 1889
Company Description:
- Global leader in flavor with a strong presence in the food industry
- Offers a wide range of spices, seasoning mixes, condiments, and other flavorful products
- Partners with farmers and suppliers around the world to provide consistent, high-quality products
- Committed to an innovative and energetic company culture with a focus on respect, recognition, inclusion, and collaboration
Company Specialties:
- Flavor manufacturing
- Food and beverage industry
- Global marketing and distribution
Company Website: http://www.mccormickcorporation.com
ASSUMPTION: McCormick & Company is a well-established and respected organization in the food industry, with a strong global presence and a commitment to quality and innovation.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Brand Manager or similar role
Work Arrangement: Hybrid (50/50) - 2-3 days in the office, 2-3 days remote
Growth Opportunities:
- Potential advancement to Brand Manager or similar role
- Expansion of responsibilities based on performance and company growth
- Opportunities to work on high-impact projects and gain exposure to senior leadership
ASSUMPTION: This role offers opportunities for career growth and development within the company, with a focus on building strong relationships with customers and cross-functional teams.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement
Office Location(s): Hunt Valley, MD, United States
Geographic Context:
- Hunt Valley is a suburban area located north of Baltimore, Maryland
- Close proximity to major highways and public transportation
- Access to various amenities, including shopping, dining, and outdoor recreation
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The Hunt Valley office offers a convenient location with easy access to amenities and a comfortable work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the team
- Final interview with senior leadership
Key Assessment Areas:
- Problem-solving skills
- Communication and presentation skills
- Project management and organizational skills
- Industry knowledge and customer focus
Application Tips:
- Highlight relevant experience and achievements in customer marketing or a related field
- Tailor your resume and cover letter to emphasize the required skills and qualifications
- Prepare for behavioral interview questions that focus on problem-solving, communication, and teamwork
- Research the company and industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Marketing, Brand Manager, Customer Marketing, Project Management, Strategic Thinking, Communication, Teamwork, Event Planning, Graphic Design, Digital Design, Analytical Skills, Problem Solving, Salesforce.com
ASSUMPTION: The interview process for this role will focus on assessing the candidate's problem-solving skills, communication abilities, and industry knowledge, with an emphasis on customer marketing and project management.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Salesforce.com
- Syndicated databases (e.g., Nielsen, IRI)
- Graphic design and digital design tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The successful candidate will be proficient in using the required tools and technologies, with a focus on Microsoft Office Suite, Salesforce.com, and syndicated databases.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Recognition
- Inclusion
- Collaboration
Work Style:
- Collaborative and team-oriented
- Focused on innovation and continuous improvement
- Committed to high-quality standards and customer satisfaction
- Adaptable to change and open to new ideas
Self-Assessment Questions:
- How do you handle working with diverse teams and stakeholders?
- Can you provide an example of a successful customer-focused project you've led?
- How do you prioritize and manage multiple projects with tight deadlines?
ASSUMPTION: McCormick & Company values a strong cultural fit, with an emphasis on respect, recognition, inclusion, and collaboration. Candidates should be able to work effectively in a team environment and adapt to change.
⚠️ Potential Challenges
- Managing multiple projects with tight deadlines and competing priorities
- Working with diverse teams and stakeholders, including internal and external partners
- Adapting to changes in the market and customer preferences
- Balancing customer-focused initiatives with overall business objectives
ASSUMPTION: The successful candidate will be able to manage multiple projects effectively, work well with diverse teams, and adapt to changes in the market and customer preferences.
📈 Similar Roles Comparison
- Brand Manager - Focuses on overall brand strategy and management, while the Associate Brand Manager focuses on customer-specific marketing initiatives
- Marketing Manager - Oversees the marketing department and may have broader responsibilities, including budget management and team leadership
- Product Manager - Responsible for the entire product lifecycle, from development to end-of-life, while the Associate Brand Manager focuses on specific marketing aspects
ASSUMPTION: The role of Associate Brand Manager is focused on customer-specific marketing initiatives and requires strong project management, strategic thinking, and communication skills.
📝 Sample Projects
- Developing and executing a customer-specific marketing plan for a new product launch
- Managing a major activation event or sponsorship, such as a trade show or customer event
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
ASSUMPTION: The successful candidate will have experience working on similar projects and be able to provide specific examples of their accomplishments.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the brand or customer segment in the next 12-24 months?
- How does the company support the growth and development of its employees?
- What is the team structure and dynamic like, and how does this role fit within it?
- How does the company measure the success of customer marketing initiatives?
- What are the most important qualities for someone to succeed in this role?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight the required skills and qualifications
- Prepare for behavioral interview questions that focus on problem-solving, communication, and teamwork
- Research the company and industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
