📌 Core Information
🔹 Job Title: Associate Brand Manager Dolex
🔹 Company: Haleon
🔹 Location: Bogotá, Colombia
🔹 Job Type: Full-Time
🔹 Category: Consumer Services
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and implementation of marketing strategies for analgesic brands (Dolex or Advil).
- Driving brand growth through localization, amplification, and execution of consumer and market-driven strategies.
- Collaborating cross-functionally with sales, shopper, regulatory, expert marketing, digital & e-commerce teams, and external agencies.
- Managing brand budgets and ensuring P&L compliance.
- Contributing to innovation projects and product launches.
ASSUMPTION: This role requires a strong understanding of marketing principles, consumer behavior, and the ability to work effectively with cross-functional teams and external agencies.
📋 Key Responsibilities
✅ Supporting the development and implementation of brand strategies, focusing on communication and promotion.
✅ Analyzing market opportunities and adapting toolkits based on local market needs.
✅ Collaborating with cross-functional teams and external agencies to achieve sales and market share targets while maintaining brand profitability.
✅ Monitoring and controlling brand budgets to ensure P&L compliance.
✅ Developing and implementing content, campaigns, and activation plans that align with consumer insights and market needs.
✅ Participating in innovation projects and product launches, ensuring alignment with involved business areas.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Administration, Industrial Engineering, Economics, Marketing, or Advertising.
Experience: 2 to 4 years of experience in similar positions with a focus on marketing and sales.
Required Skills:
- Proficient in English and Office tools (Excel, PowerPoint, etc.).
- Experience in managing agencies and teams for project execution.
- Knowledge of marketing mix variables and their application.
- Experience in managing innovation projects, budgets, and finances.
- Familiarity with market research databases such as Nielsen/IMS or Kantar.
Preferred Skills:
- Bilingual or multilingual skills.
- Experience in the consumer health or consumer goods industry.
ASSUMPTION: Candidates with relevant experience in marketing, sales, or related fields, along with strong analytical and communication skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Colombia typically falls between COP 3,500,000 and COP 5,500,000 per month, depending on experience and qualifications. This estimate is based on market research and industry standards.
Benefits:
- Health insurance and wellness programs.
- Retirement savings plans.
- Employee discounts on Haleon products.
Working Hours: Full-time position with standard office hours (Monday to Friday, 8:00 AM to 5:00 PM), with flexibility for remote work as needed.
ASSUMPTION: The provided salary range is an estimate and may vary based on individual qualifications, experience, and market conditions. Benefits may also vary based on the company's policies and the employee's tenure.
📌 Applicant Insights
🔍 Company Context
Industry: Haleon operates in the consumer services industry, focusing on consumer health and consumer goods.
Company Size: Haleon is a large corporation with over 10,000 employees globally, providing a structured and well-resourced work environment.
Founded: Haleon was founded in 2022, making it a relatively new company with a strong focus on growth and innovation.
Company Description:
- Haleon is a global leader in consumer health, with a portfolio of category-leading brands such as Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin, and Voltaren.
- The company combines deep human understanding and trusted science to deliver better everyday health with humanity.
- Haleon is committed to making everyday health more inclusive, achievable, and sustainable.
Company Specialties:
- Consumer Goods and Consumer Health
Company Website: http://www.haleon.com
ASSUMPTION: Haleon's large size and global presence offer opportunities for career growth and international exposure, while its focus on innovation and consumer-centric approach fosters a dynamic work environment.
📊 Role Analysis
Career Level: This role is suitable for mid-senior level professionals with 2 to 5 years of experience in marketing, sales, or related fields.
Reporting Structure: The Associate Brand Manager reports directly to the Brand Manager and works closely with cross-functional teams, including sales, shopper, regulatory, expert marketing, digital & e-commerce, and external agencies.
Work Arrangement: This is an on-site position based in Bogotá, Colombia, with flexibility for remote work as needed.
Growth Opportunities:
- Progression to a Brand Manager role or other leadership positions within the marketing organization.
- Expansion of responsibilities to include additional brands or categories.
- International assignments or rotational programs to gain experience in different markets or functions.
ASSUMPTION: This role offers opportunities for career growth and development within Haleon's marketing organization, with a focus on driving brand success and contributing to the company's overall strategic objectives.
🌍 Location & Work Environment
Office Type: Haleon's Bogotá office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): Bogotá Samsung Tower, Bogotá, Colombia
Geographic Context:
- Bogotá is the capital and largest city of Colombia, offering a vibrant urban environment with a rich cultural heritage.
- The city is known for its historic neighborhoods, museums, libraries, and parks, providing ample opportunities for leisure and recreation.
- Bogotá has a tropical savanna climate, with warm temperatures year-round and heavy rainfall during the wet season (April to May and October to November).
Work Schedule: Standard office hours (Monday to Friday, 8:00 AM to 5:00 PM), with flexibility for remote work as needed.
ASSUMPTION: Haleon's Bogotá office provides a modern and collaborative work environment, with the city of Bogotá offering a diverse range of cultural, recreational, and leisure activities for employees to enjoy.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers website.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interviews with hiring managers and team members to evaluate functional skills and behavioral competencies.
- Final round interviews or assessments to discuss career aspirations and make a hiring decision.
Key Assessment Areas:
- Marketing and brand management skills, including strategy development, campaign execution, and budget management.
- Cross-functional collaboration and stakeholder management abilities.
- Problem-solving and analytical skills, with a focus on data-driven decision-making.
- Communication and presentation skills, both written and verbal.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the consumer health industry and Haleon's brand portfolio.
- Prepare examples of your past accomplishments in marketing, sales, or related fields, focusing on results and impact.
ATS Keywords: Marketing, Brand Management, Consumer Health, Sales, Project Management, Budget Management, Innovation, Consumer Insights, Agency Management, Digital Marketing, E-commerce, Market Research, Marketing Mix, Financial Acumen, Teamwork
ASSUMPTION: Haleon's recruitment process is designed to assess candidates' functional skills, cultural fit, and potential for growth within the organization. Successful applicants will demonstrate strong marketing and brand management skills, along with the ability to work effectively with cross-functional teams and external stakeholders.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Marketing and sales software (e.g., CRM, marketing automation, market research databases)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Communication and collaboration platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: Haleon provides its employees with access to industry-standard tools and technologies to support their work and facilitate collaboration with team members and external stakeholders.
👔 Cultural Fit Considerations
Company Values:
- Better everyday health with humanity
- Consumer-centric approach
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
Work Style:
- Dynamic and fast-paced work environment
- Focus on results and impact
- Cross-functional collaboration and stakeholder management
- Data-driven decision-making and continuous learning
Self-Assessment Questions:
- How do you demonstrate Haleon's commitment to delivering better everyday health with humanity in your daily work?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you stay up-to-date with industry trends and consumer insights, and how do you apply this knowledge to your work?
ASSUMPTION: Haleon's company culture emphasizes consumer-centricity, innovation, collaboration, and accountability. Successful candidates will demonstrate a strong fit with these values and be able to thrive in a dynamic, fast-paced work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management.
- Working with cross-functional teams and external agencies, necessitating effective communication and stakeholder management skills.
- Operating in a fast-paced and ever-changing market, requiring adaptability and a willingness to learn and grow.
- Balancing short-term tactical execution with long-term strategic planning, necessitating strong strategic thinking and planning skills.
ASSUMPTION: This role presents unique challenges and opportunities for growth and development, requiring candidates to demonstrate strong functional skills, adaptability, and a willingness to learn and grow in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position places a stronger emphasis on cross-functional collaboration and stakeholder management, as well as a greater focus on driving brand growth through localization and consumer-centric strategies.
- Within the consumer health industry, this role requires a deep understanding of consumer behavior and market trends, as well as the ability to apply this knowledge to drive brand success.
- Career progression in this role may involve expanding responsibilities to include additional brands or categories, or taking on leadership positions within the marketing organization.
ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and cross-functional collaboration, requiring candidates to demonstrate strong functional skills and the ability to work effectively with a diverse range of stakeholders.
📝 Sample Projects
- Developing and implementing a consumer-centric marketing campaign for a new product launch, driving brand awareness and market penetration.
- Conducting market research and analysis to identify opportunities for brand growth and expansion, and developing data-driven recommendations to capitalize on these opportunities.
- Managing the product lifecycle for an existing brand, from strategic planning and tactical execution to post-launch evaluation and optimization.
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Associate Brand Manager, requiring candidates to demonstrate strong functional skills, adaptability, and a willingness to learn and grow in a dynamic work environment.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing organization, and how this role fits into the broader brand management function?
- How does Haleon support the professional development and growth of its employees, particularly within the marketing organization?
- Can you provide an example of a successful brand management initiative at Haleon, and what factors contributed to its success?
- How does Haleon approach innovation and product development, and what role does this role play in driving brand growth and expansion?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are these KPIs tracked and reported?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, team dynamics, and career growth opportunities, as well as Haleon's approach to brand management, innovation, and performance measurement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your understanding of the consumer health industry and Haleon's brand portfolio.
- Prepare examples of your past accomplishments in marketing, sales, or related fields, focusing on results and impact.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
