Associate Brand Manager - Dove & Schmidt’s Deodorants

📌 Core Information

🔹 Job Title: Associate Brand Manager - Dove & Schmidt’s Deodorants

🔹 Company: Unilever

🔹 Location: Toronto, ON

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the growth of Dove and Schmidt’s Deodorants in Canada
• Delivering annual financial plans and market share growth
• Managing local communications and digital content
• Optimizing innovation mixes and flawless execution of programs
• Collaborating with cross-functional teams and external agency partners

ASSUMPTION: This role requires a strong balance of analytical and creative skills, with a focus on delivering results and driving brand growth.

📋 Key Responsibilities

✅ Lead and contribute to realizing the objectives of the Deos category as a member of the team

✅ Accountable for delivering the annual financial plan as measured through market share, topline, margin, and profit

✅ Lead local communications plans, including media planning, local content development, working with influencers, and testing new digital/social platforms

✅ Collaborate with global brand partners to optimize innovation mixes for the Canadian market and create sell stories for key retailers

✅ Manage the day-to-day operations of the brand and assist in the development and execution of deployment plans with the Integrated Agency Team (IAT)

✅ Drive mental and physical reach of core and innovations

ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong project management skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: 3 to 5 years of relevant marketing experience in CPG

Required Skills:

• Excellent analytical and project management skills
• Strong interpersonal and leadership skills
• Balance of art and science, with a strong business mindset and attention to detail
• Shopper and consumer understanding
• Digital content experience
• Budget management and problem-solving skills

Preferred Skills:

• Experience with brand management in the beauty or personal care category
• Fluency in French

ASSUMPION: A degree in Marketing is preferable, but relevant experience and a strong skill set may be considered in lieu of a degree.

💰 Compensation & Benefits

Salary Range: $86,080 to $129,120 per year

Benefits:

• Health Insurance (including prescription drug, dental, and vision coverage)
• Retirement Savings Benefits
• Life Insurance and Disability Benefits
• Parental Leave, Sick Leave, and Paid Vacation
• Holidays
• Voluntary Benefits

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a role of this level and experience in the Toronto area.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods, specifically Beauty & Personal Care

Company Size: Unilever is a large, multinational corporation with over 10,000 employees in Canada alone

Founded: 1872, with a rich history and strong brand portfolio

Company Description:

• Unilever is a global leader in consumer goods, with a portfolio ranging from nutritionally balanced foods to personal care products
• They are committed to sustainable business practices and making a positive impact on the world
• Unilever Canada offers a collaborative and inclusive work environment, with opportunities for growth and development

Company Specialties:

• Consumer Goods
• Food
• Home Care
• Personal Care
• Refreshments
• Marketing & Advertising
• Retail
• Purpose
• FMCG
• Digital
• Ice Cream
• Nutrition
• Sustainability
• Beauty & Wellbeing
• Innovation
• and Careers

Company Website: http://www.unilever.com

ASSUMPTION: Unilever is a well-established company with a strong brand portfolio and a commitment to sustainability and social responsibility.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: Reports to the Senior Brand Manager, Dove Deodorants

Work Arrangement: On-site, full-time position

Growth Opportunities:

• Potential to take on additional brand responsibilities or move into a senior brand manager role
• Opportunities to work on high-profile campaigns and innovations
• Access to learning and development programs to support career growth

ASSUMPION: This role offers a unique opportunity to work on well-loved brands and drive business growth in a dynamic and collaborative environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Toronto, ON

Geographic Context:

• Toronto is a multicultural city with a diverse population and a thriving business community
• The cost of living in Toronto is relatively high compared to other Canadian cities
• Toronto has a vibrant arts and culture scene, with numerous museums, theaters, and festivals

Work Schedule: Standard business hours, with flexibility for remote work as needed

ASSUMPTION: The office environment is collaborative and inclusive, with a focus on work-life balance and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final round interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Analytical and problem-solving skills
• Leadership and teamwork abilities
• Creativity and strategic thinking
• Industry knowledge and brand management experience

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of your brand management experience and successes
• Research Unilever and the Dove and Schmidt’s brands to demonstrate your understanding of the business
• Practice common interview questions and be prepared to discuss your leadership style and approach to brand management

ATS Keywords: Brand Management, Marketing Strategy, Consumer Behavior, Digital Marketing, Campaign Development, Project Management, Team Leadership, CPG, Beauty Industry, Personal Care

ASSUMPION: The interview process will focus on assessing your skills and cultural fit for the role and the Unilever team.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project.

👔 Cultural Fit Considerations

Company Values:

• Our Purpose: To make sustainable living commonplace
• Values: Our values guide the way we do business every day. They are: Integrity, Respect, Responsibility, and Pioneering

Work Style:

• Collaborative and inclusive team environment
• Focus on results and delivery
• Agile and adaptable to change
• Data-driven decision-making

Self-Assessment Questions:

• Do you align with Unilever’s purpose and values?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have a proven track record of driving brand growth and delivering results?

ASSUMPION: Unilever values diversity, inclusion, and collaboration, and seeks candidates who share these values and are committed to driving business growth and making a positive impact.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with cross-functional teams and external agency partners
• Adapting to changes in the market and consumer behavior
• Balancing creative and analytical thinking
• Working in a fast-paced, dynamic environment

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on results and delivery.

📈 Similar Roles Comparison

• Compared to other brand manager roles, this position offers a unique opportunity to work on well-loved brands and drive business growth in a dynamic and collaborative environment
• Unilever is a large, multinational corporation with a strong brand portfolio and a commitment to sustainability and social responsibility
• This role offers opportunities for growth and development within the company

ASSUMPION: This role is well-suited to candidates with a strong background in brand management, a passion for driving business growth, and a commitment to Unilever’s purpose and values.

📝 Sample Projects

• Developing and executing a successful marketing campaign for a new product launch
• Conducting market research and consumer insights to inform brand strategy
• Managing a team to deliver a high-profile event or activation
• Optimizing digital content and social media presence to drive brand engagement

ASSUMPTION: These projects demonstrate the candidate’s ability to lead and deliver results in a dynamic and collaborative environment.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the overall brand strategy and business objectives?
• What are the biggest challenges facing the brand and the category, and how can this role help address them?
• What opportunities are there for growth and development within the role and the company?
• How does the team collaborate and support each other to deliver results?

ASSUMPTION: These questions demonstrate the candidate’s interest in the role and their commitment to driving business growth and making a positive impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of your brand management experience and successes
• Research Unilever and the Dove and Schmidt’s brands to demonstrate your understanding of the business
• Practice common interview questions and be prepared to discuss your leadership style and approach to brand management
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.