- **Job Title:** Associate Brand Manager - RIGI - HCM
- **Company:** AstraZeneca
- **Location:** Ho Chi Minh City, Vietnam
- **Job Type:** Full-Time
- **Category:** Pharmaceutical Marketing
- **Date Posted:** April 24, 2025
- **Experience Level:** 3-5 years
- **Remote Status:** On-site
**π Job Overview**
AstraZeneca, a global biopharmaceutical company, is seeking an Associate Brand Manager to support the development and execution of marketing plans for specific therapeutic areas or brands. This role involves collaborating with cross-functional teams to ensure effective implementation of marketing activities and achieve business goals.
- **Key aspects of this role include:**
- Developing and executing marketing strategies to drive brand strategy and strengthen market share.
- Collaborating with cross-functional teams, including sales, medical, and KAM, to ensure marketing activities are implemented effectively and comply with SOPs.
- Managing brand/product, collecting insights, analyzing competitive performance, and developing marketing materials.
- Educating sales representatives on products and competitors.
- Coordinating and conducting special studies and promotional projects.
- Building tactical plans based on the brand strategic plan and leading all aspects of tactical implementations.
**ASSUMPTION:** This role requires a strong understanding of the pharmaceutical industry, marketing strategies, and cross-functional team collaboration. The ideal candidate will have a scientific background or affinity for scientific information and exceptional analytical capabilities.
**π Key Responsibilities**
- Assist in the development of marketing plans and execute marketing strategies to drive brand strategy and strengthen market share.
- Collaborate with cross-functional teams to ensure effective implementation of marketing activities and achieve business goals.
- Manage brand/product, collect insights, analyze competitive performance, and develop marketing materials.
- Educate sales representatives on products and competitors.
- Coordinate and conduct special studies and promotional projects.
- Build tactical plans based on the brand strategic plan and lead all aspects of tactical implementations.
- Deliver other tasks/cross-functional projects assigned by the company.
- Adhere to AstraZeneca global policy, AZVN compliance for external interaction, code of conduct, and industry code of marketing practices.
**ASSUMPTION:** The responsibilities listed above are essential for this role, but the specific tasks may vary depending on the brand or therapeutic area assigned.
**π― Required Qualifications**
- **Education:** Bachelor's Degree in Pharmacy or Medicine
- **Experience:** 3-5 years of pharmaceutical experience, with at least 3 years of marketing or adjacent marketing experience
- **Required Skills:**
- Exceptional analytical capability
- Ability to think and execute innovative marketing plans
- Strong attention to detail
- Good communication skills
- Good planning and organizational skills
- Acts with a sense of accountability and urgency
- Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice
- Strong interpersonal skills, demonstrating flexibility and a proven ability to deal with complexity under time pressure
- Experience and effectiveness in the presentation of marketing messages
- Strong collaboration with cross-functional teams
- A flexible, team-oriented attitude, willing to contribute own skills to deliver AstraZeneca priority projects
**Preferred Skills:**
- Experience in the pharmaceutical industry
- Familiarity with AstraZeneca's products and therapeutic areas
- Proficiency in data analysis and visualization tools
**ASSUMPTION:** While the required skills are essential for this role, candidates with experience in the pharmaceutical industry and familiarity with AstraZeneca's products may have an advantage.
**π° Compensation & Benefits**
- **Salary Range:** Competitive salary package based on experience and qualifications (not specified in the job listing)
- **Benefits:** Comprehensive benefits package, including health insurance, retirement plans, and employee assistance programs (not specified in the job listing)
- **Working Hours:** Full-time position, with standard working hours Monday to Friday (8:30 AM to 5:30 PM, with a 1-hour lunch break)
**ASSUMPTION:** The salary range and benefits package for this role are competitive and commensurate with industry standards for similar positions. The working hours may be subject to change based on business needs and individual team arrangements.
**π Applicant Insights**
**π Company Context**
- **Industry:** Pharmaceutical Manufacturing
- **Company Size:** 10,001+ employees
- **Founded:** 1999 (as a result of the merger of Astra AB and Zeneca Group plc)
- **Company Description:** AstraZeneca is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines in Oncology, Rare Diseases, and BioPharmaceuticals, including Cardiovascular, Renal & Metabolism, and Respiratory & Immunology. AstraZeneca operates in over 100 countries and its innovative medicines are used by millions of patients worldwide.
- **Company Specialties:** Pharmaceutical, Biopharmaceutical, Innovation, Research and development, and Global business
**π Role Analysis**
- **Career Level:** Mid-level marketing role with opportunities for growth and development
- **Reporting Structure:** This role reports directly to the Brand Manager (BM) and works closely with cross-functional teams, including sales, medical, and KAM.
- **Work Arrangement:** On-site, full-time position with standard working hours Monday to Friday (8:30 AM to 5:30 PM, with a 1-hour lunch break)
- **Growth Opportunities:** This role offers opportunities for career progression within the marketing department or other functions within AstraZeneca, depending on individual performance and business needs.
**ASSUMPTION:** The career level, reporting structure, work arrangement, and growth opportunities for this role are based on typical marketing roles within the pharmaceutical industry. However, the specific details may vary depending on the brand or therapeutic area assigned.
**π Location & Work Environment**
- **Office Type:** Modern, collaborative office space with open-plan work areas and dedicated meeting rooms
- **Office Location(s):** AstraZeneca Vietnam Head Office, Ho Chi Minh City
- **Geographic Context:** Ho Chi Minh City is the largest city in Vietnam, with a population of approximately 9 million people. It is a vibrant, multicultural city with a mix of traditional and modern architecture, and a growing economy driven by industries such as finance, retail, and manufacturing.
- **Work Schedule:** Standard working hours Monday to Friday (8:30 AM to 5:30 PM, with a 1-hour lunch break)
**ASSUMPTION:** The office type, location, and work schedule for this role are based on typical on-site positions within the pharmaceutical industry. However, the specific details may vary depending on AstraZeneca's policies and individual team arrangements.
**πΌ Interview & Application Insights**
- **Typical Process:** Online application submission β Phone/Video screening β In-depth interview with hiring manager and/or team members β Final interview with senior leadership β Job offer
- **Key Assessment Areas:** Marketing strategy development and execution, cross-functional team collaboration, analytical skills, communication skills, and cultural fit
- **Application Tips:**
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability.
- Research AstraZeneca's products, therapeutic areas, and company culture to demonstrate your enthusiasm and understanding of the role.
**ASSUMPTION:** The typical interview process, key assessment areas, and application tips for this role are based on typical marketing roles within the pharmaceutical industry. However, the specific details may vary depending on AstraZeneca's hiring practices and individual team preferences.
**π οΈ Tools & Technologies**
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello)
**ASSUMPTION:** The tools and technologies listed above are commonly used in marketing roles within the pharmaceutical industry. However, the specific tools and technologies required for this role may vary depending on AstraZeneca's standard practices and individual team preferences.
**π Cultural Fit Considerations**
- **Company Values:** Put patients first, follow the science, play to win, do the right thing, and be entrepreneurial
- **Work Style:** Collaborative, innovative, and data-driven
- **Self-Assessment Questions:**
- How do you align with AstraZeneca's company values, particularly "Put patients first" and "Follow the science"?
- How comfortable are you working in a fast-paced, dynamic environment with tight deadlines and competing priorities?
- How do you approach continuous learning and adaptation in a rapidly evolving industry?
**ASSUMPTION:** The company values, work style, and self-assessment questions for this role are based on AstraZeneca's publicly stated values and culture. However, the specific details may vary depending on individual team dynamics and preferences.
**β οΈ Potential Challenges**
- Working in a fast-paced, dynamic environment with tight deadlines and competing priorities
- Navigating complex cross-functional team structures and stakeholder management
- Keeping up with industry trends and regulatory changes in the pharmaceutical industry
- Balancing short-term tactical execution with long-term strategic planning
**ASSUMPTION:** The potential challenges listed above are common to marketing roles within the pharmaceutical industry. However, the specific challenges for this role may vary depending on the brand or therapeutic area assigned and AstraZeneca's internal dynamics.
**π Similar Roles Comparison**
- **How this role differs from related positions:**
- This role focuses on brand management for specific therapeutic areas or brands, while related roles may have a broader scope or focus on different aspects of marketing, such as market research or sales.
- **Industry-specific context:** The pharmaceutical industry is highly regulated and competitive, with a strong focus on scientific innovation and data-driven decision-making.
- **Career path comparison:** This role offers opportunities for career progression within the marketing department or other functions within AstraZeneca, depending on individual performance and business needs. Typical career paths for marketing professionals in the pharmaceutical industry may include:
- Brand Manager β Marketing Manager β Marketing Director β Vice President of Marketing
- Brand Manager β Product Manager β Portfolio Manager β Marketing Director
**ASSUMPTION:** The comparison points listed above are based on typical marketing roles within the pharmaceutical industry. However, the specific details may vary depending on AstraZeneca's organizational structure and individual career paths.
**π Sample Projects**
- Developing a marketing plan for a new product launch, including target audience segmentation, messaging, and promotional tactics
- Conducting market research to assess competitive landscape and identify opportunities for brand differentiation
- Creating and executing a customer engagement plan to drive brand loyalty and advocacy
- Collaborating with cross-functional teams to develop and implement a tactical plan for a brand rebranding initiative
**ASSUMPTION:** The sample projects listed above are based on typical marketing responsibilities within the pharmaceutical industry. However, the specific projects for this role may vary depending on the brand or therapeutic area assigned and AstraZeneca's business priorities.
**β Key Questions to Ask During Interview**
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for the brand or therapeutic area?
- What are the most significant challenges facing the brand or therapeutic area, and how can this role contribute to addressing them?
- How does AstraZeneca support the professional development and growth of its marketing team members?
- What is the typical career path for someone in this role, and what opportunities exist for career progression within AstraZeneca?
**ASSUMPTION:** The key questions to ask during the interview for this role are based on typical marketing roles within the pharmaceutical industry. However, the specific questions may vary depending on individual interests and AstraZeneca's internal dynamics.
**π Next Steps for Applicants**
To apply for this position:
- Submit your application through the following link: [Application URL]
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability.
- Research AstraZeneca's products, therapeutic areas, and company culture to demonstrate your enthusiasm and understanding of the role.
- Follow up with AstraZeneca's recruitment team via email ([recruitment.Vietnam@astrazeneca.com](mailto:recruitment.Vietnam@astrazeneca.com)) if you have any questions about the application process or the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
