ASSOCIATE Campaign manager, Amazon Business IN

📌 Core Information

- Job Title: Associate Campaign Manager, Amazon Business IN
- Company: Amazon
- Location: Bangalore, Karnataka, India
- Job Type: On-site
- Category: Marketing
- Date Posted: May 19, 2025
- Experience Level: Entry-level to 2 years (AI estimated)

🚀 Job Overview

Key aspects of this role include:

- Planning and executing best-in-class site merchandising strategies for Amazon Business India.
- Managing homepage campaigns, coordinating with multiple teams, and analyzing performance data.
- Working on multiple projects across Category Programs and large-scale promotions/events.

*ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively in a fast-paced, dynamic environment.*

📋 Key Responsibilities

- Manage AB homepage campaigns, planning, execution, and reporting.
- Coordinate with multiple teams to develop relevant, thorough creative content for the site and other channels.
- Run and analyze proof of performance reports.
- Learn and scale up on merchandising tools and widgets.
- Assist in developing merchandising for large-scale promotions/events, working closely with category managers and merchandising teams to schedule promotions.

*ASSUMPTION: Successful candidates will have strong project management skills, excellent communication, and the ability to work collaboratively with various teams.*

🎯 Required Qualifications

- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 0-2 years of relevant experience in marketing, e-commerce, or a similar role.
- Required Skills:
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Proficiency in Microsoft Office Suite and Google Suite.
- Familiarity with Amazon's product portfolio and business model.
- Preferred Skills:
- Experience with Amazon's merchandising tools and widgets.
- Knowledge of HTML/CSS and Adobe Creative Suite.
- Familiarity with data analysis tools (e.g., Excel, Google Analytics).

*ASSUMPTION: Candidates with experience in e-commerce or digital marketing roles may have an advantage in this position.*

💰 Compensation & Benefits

- Salary Range: INR 4-6 LPA (AI estimated, based on industry standards for entry-level marketing roles in Bangalore).
- Benefits: Comprehensive benefits package, including health insurance, retirement plans, and employee discounts on Amazon products.
- Working Hours: Full-time, Monday-Friday, with flexibility for occasional overtime as needed.

*ASSUMPTION: Salary range is estimated based on industry standards for entry-level marketing roles in Bangalore. Actual salary may vary based on experience and performance.*

📌 Applicant Insights

🔍 Company Context

- Industry: E-commerce and retail.
- Company Size: 10,001+ employees (LinkedIn).
- Founded: 1994 (Amazon was founded in the US, but this role is specific to Amazon Business India, launched in 2012).
- Company Description: Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Company Specialties: E-commerce, retail, operations, and internet services.

📊 Role Analysis

- Career Level: Entry-level to mid-level marketing role.
- Reporting Structure: This role reports directly to the Category Manager for Amazon Business India.
- Work Arrangement: On-site, full-time, with flexibility for occasional remote work.
- Growth Opportunities: Potential career growth opportunities within Amazon's marketing department or other internal teams.

*ASSUMPTION: This role offers opportunities for professional development and growth within Amazon's expansive organization.*

🌍 Location & Work Environment

- Office Type: Corporate office environment.
- Office Location(s): Bangalore, India.
- Geographic Context: Bangalore is the capital of the Indian state of Karnataka and is known for its tech industry, vibrant culture, and pleasant climate.
- Work Schedule: Standard office hours, with flexibility for occasional overtime as needed.

*ASSUMPTION: Bangalore offers a dynamic work environment with a strong tech industry presence, providing ample opportunities for professional networking and growth.*

💼 Interview & Application Insights

- Typical Process: Online application review → Phone/Video screen → In-depth interviews with hiring managers and team members → Final decision.
- Key Assessment Areas: Problem-solving skills, analytical thinking, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively with teams.
- Research Amazon's company culture and values to demonstrate your fit during the interview process.

*ASSUMPTION: Amazon's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.*

🛠️ Tools & Technologies

- Amazon's proprietary merchandising tools and widgets.
- Microsoft Office Suite and Google Suite.
- Data analysis tools (e.g., Excel, Google Analytics).
- Adobe Creative Suite (optional).

*ASSUMPTION: Familiarity with Amazon's merchandising tools and widgets, as well as data analysis tools, will be beneficial for success in this role.*

👔 Cultural Fit Considerations

- Company Values: Customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- Work Style: Fast-paced, dynamic, collaborative, and data-driven.
- Self-Assessment Questions:
- How do you demonstrate customer obsession in your daily work?
- Describe a time when you had to work collaboratively with multiple teams to achieve a common goal.
- How do you approach long-term thinking and decision-making in your current role?

*ASSUMPTION: Candidates who align with Amazon's company values and work style will be more likely to succeed in this role.*

⚠️ Potential Challenges

- Managing multiple projects and deadlines simultaneously.
- Working in a fast-paced, dynamic environment with frequent changes and updates.
- Collaborating effectively with multiple teams across different time zones.

*ASSUMPTION: Successful candidates will be able to manage their time effectively, adapt to changes quickly, and work collaboratively with diverse teams.*

📈 Similar Roles Comparison

- Comparison with Junior Marketing Associate roles: This role focuses more on site merchandising and campaign management, while Junior Marketing Associate roles may have a broader scope, including market research, event planning, and social media management.
- Industry-specific context: Amazon's vast product portfolio and global presence offer unique opportunities for growth and learning.
- Career path comparison: This role can lead to career progression into senior marketing roles, category management, or other internal teams within Amazon.

*ASSUMPTION: This role offers a unique opportunity to gain experience in e-commerce marketing and campaign management within a large, global organization.*

📝 Sample Projects

- Managing homepage campaigns for Amazon Business India's key categories (e.g., electronics, office supplies, or industrial equipment).
- Coordinating with designers and content creators to develop engaging and on-brand creative assets for promotional campaigns.
- Analyzing campaign performance data to optimize future campaigns and improve overall site merchandising strategies.

*ASSUMPTION: These sample projects are designed to provide candidates with a sense of the day-to-day responsibilities and tasks associated with this role.*

❓ Key Questions to Ask During Interview

- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does this role contribute to Amazon Business India's overall growth and success?
- What opportunities are there for professional development and growth within this role and the broader organization?
- How does Amazon support work-life balance for its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?

*ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into Amazon's company culture and values.*

📌 Next Steps for Applicants

To apply for this position:

- Submit your application through [this link](https://www.amazon.jobs/en/jobs/2986296).
- Tailor your resume to highlight relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively with teams.
- Research Amazon's company culture and values to demonstrate your fit during the interview process.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.