Associate Campaign Manager

📌 Core Information 🔹 Job Title: Associate Campaign Manager 🔹 Company: Zeta Global 🔹 Location: Hyderabad, Telangana, India 🔹 Job Type: On-site 🔹 Category: Marketing Services 🔹 Date Posted: April 17, 2025 🔹 Experience Level: Entry-level (0-2 years) 🚀 Job Overview Key aspects of this role include: - Campaign configuration and management for full-service campaigns - Collaborating with cross-functional teams to drive email development - Supporting platform tools and custom applications for self-deployment clients - Audience creation, management, and data troubleshooting - Quality assurance and testing - Campaign performance tracking and reporting - Maintaining campaign documentation - Campaign and trigger monitoring, and issue resolution management ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to gain experience in campaign management within a fast-paced, technology-driven environment. 📋 Key Responsibilities ✅ Campaign Management: - Configure campaigns for full-service clients - Work with cross-functional teams to develop email campaigns - Support platform tools and custom applications for self-deployment clients - Create, manage, and troubleshoot audiences for campaigns ✅ Quality Assurance: - Conduct quality assurance and testing for campaigns - Ensure campaign performance meets client expectations ✅ Campaign Monitoring & Reporting: - Track campaign performance and generate reports - Monitor campaigns and triggers, and manage issue resolution ASSUMPTION: Successful candidates will have strong attention to detail, excellent communication skills, and the ability to work well under pressure. 🎯 Required Qualifications Education: - BSC Computers / BE / BTECH & MBA (Marketing / Operations) – 2023/2024/2025 pass outs Experience: - 0-2 years of related full-time experience in customer support or client services environment Required Skills: - Strong critical thinking skills - Working knowledge of HTML - Self-starter with minimum supervision required - Strong written and oral communication skills - Ability to multi-task and prioritize work independently - Familiarity with project management methodologies Preferred Skills: - Knowledge and experience with basic Adobe Photoshop functionality - Exposure to relational database structure - Knowledge of email marketing best practices ASSUMPTION: While not required, having experience with Adobe Photoshop and understanding of email marketing best practices would be beneficial for success in this role. 💰 Compensation & Benefits Salary Range: INR 3,50,000 - 5,00,000 per annum (Estimated, based on industry standards for entry-level marketing roles in Hyderabad) Benefits: - Health, dental, and vision insurance - Retirement savings plan with company match - Employee stock purchase plan - Generous time-off policies (vacation, sick leave, and holidays) - Employee discounts and perks Working Hours: Full-time (40 hours/week), with flexible work arrangements available ASSUMPTION: Salary range is estimated based on industry standards for entry-level marketing roles in Hyderabad. Actual compensation may vary based on experience and performance. 📌 Applicant Insights 🔍 Company Context Industry: Marketing Services - Zeta Global is a NYSE-listed data-powered marketing technology company with a heritage of innovation and industry leadership. - The company combines the industry’s 3rd largest proprietary data set with Artificial Intelligence to unlock consumer intent, personalize experiences, and help clients drive business growth. Company Size: 1,001-5,000 employees - As a mid-sized company, Zeta Global offers a supportive work environment with ample opportunities for growth and collaboration. Founded: 2007 - Founded by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc. and Pepsi-Cola, Zeta Global has grown to become a leading marketing technology company. Company Description: - Zeta Global combines data, AI, and omnichannel activation to help enterprise brands and agencies achieve remarkable results and business growth. - The company's Zeta Marketing Platform (ZMP) redefines what's possible in marketing by unifying Identity, Intelligence, and omnichannel Activation in a single platform. Company Specialties: - CRM, Email Marketing, Display Advertising, Cross-Channel Marketing, Social Media Marketing, Data Management, Email Service Provider, Analytics, Data Warehousing, Transactional Email, Database Services, AI, and Customer Acquisition, Prospect Acquisition, Customer Data Platform, Omnichannel Marketing, Addressability, Growth Marketing, and Customer Retention. Company Website: Zeta Global ASSUMPTION: Zeta Global's focus on data and AI-driven marketing solutions sets it apart in the industry, offering unique opportunities for growth and innovation. 📊 Role Analysis Career Level: Entry-level to Mid-level - This role offers an excellent starting point for recent graduates or early-career professionals seeking to build a career in campaign management. Reporting Structure: This role reports directly to the Campaign Manager or similar supervisory position. Work Arrangement: On-site, with flexible work arrangements available - While this role is primarily on-site, Zeta Global offers flexible work arrangements to accommodate employee needs. Growth Opportunities: - As a fast-growing company, Zeta Global offers numerous opportunities for career advancement and professional development. - Employees can grow within the campaign management team or explore other areas of interest within the organization. ASSUMPTION: Successful candidates will have the opportunity to grow and develop their skills within a dynamic and supportive work environment. 🌍 Location & Work Environment Office Type: On-site, with flexible work arrangements available - Zeta Global's Hyderabad office is located in the bustling Somajiguda neighborhood, offering easy access to public transportation and amenities. Office Location(s): - 6-3-679, II-IV Floors, Elite Plaza, Somajiguda, Hyderabad, India - 500 082 Geographic Context: - Hyderabad is the capital city of Telangana, India, and is known for its rich history, vibrant culture, and thriving technology industry. - The city offers a mix of traditional and modern amenities, making it an attractive location for both work and leisure. Work Schedule: Full-time (40 hours/week), with flexible work arrangements available - Zeta Global offers a flexible work schedule to accommodate employee needs, including remote work options for eligible positions. ASSUMPTION: Hyderabad's vibrant culture and thriving technology industry make it an exciting location for marketing professionals seeking to grow their careers. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-person or virtual interview with the hiring manager 4. Final decision and offer Key Assessment Areas: 1. Technical skills (HTML, project management, etc.) 2. Communication skills (written and verbal) 3. Problem-solving abilities 4. Cultural fit and alignment with company values Application Tips: 1. Tailor your resume to highlight relevant skills and experiences for this role. 2. Prepare examples of your campaign management experience or related projects. 3. Research Zeta Global and the marketing industry to demonstrate your enthusiasm and knowledge. ATS Keywords: Campaign Management, HTML, Project Management, Customer Service, Data Troubleshooting, Quality Assurance, Performance Tracking, Issue Resolution ASSUMPTION: Zeta Global's application process is designed to assess candidates' technical skills, communication abilities, and cultural fit. Successful candidates will be able to demonstrate their relevant experience and enthusiasm for the role. 🛠️ Tools & Technologies - Zeta Marketing Platform (ZMP) - HTML - Microsoft Office Suite (Excel, MS Word) - Adobe Photoshop (preferred) ASSUMPTION: Familiarity with Zeta's proprietary tools and technologies, as well as industry-standard software, will be beneficial for success in this role. 👔 Cultural Fit Considerations Company Values: - Innovation: Pushing the boundaries of what's possible in marketing technology - Collaboration: Working together to achieve remarkable results - Customer-centric: Focusing on client success and satisfaction - Drive: Demonstrating a strong work ethic and commitment to excellence Work Style: - Fast-paced and dynamic work environment - Strong emphasis on teamwork and collaboration - Supportive and inclusive company culture Self-Assessment Questions: 1. How do you stay organized and manage multiple tasks in a fast-paced environment? 2. Can you provide an example of a time when you had to troubleshoot a data issue and resolve it successfully? 3. How do you approach learning new tools and technologies to improve your work? ASSUMPTION: Successful candidates will be able to demonstrate their alignment with Zeta Global's company values and work style, as well as their ability to adapt and learn in a dynamic environment. ⚠️ Potential Challenges 1. Managing multiple campaigns and deadlines simultaneously 2. Troubleshooting data issues and ensuring campaign performance 3. Adapting to a fast-paced and dynamic work environment ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents challenges that successful candidates will be able to overcome. 📈 Similar Roles Comparison 1. Campaign Manager vs. Associate Campaign Manager: - The Campaign Manager role involves more strategic decision-making and team leadership, while the Associate Campaign Manager focuses on day-to-day campaign execution and support. 2. Marketing Coordinator vs. Associate Campaign Manager: - The Marketing Coordinator role may involve broader marketing tasks, while the Associate Campaign Manager specializes in campaign management and related activities. 3. Career Path: - The Associate Campaign Manager role serves as an excellent starting point for a career in campaign management, with opportunities for growth into more senior roles within the organization. ASSUMPTION: Understanding the differences between related roles and career paths will help candidates determine if the Associate Campaign Manager role is the right fit for their career goals. 📝 Sample Projects 1. Campaign Configuration Project: - Configure a full-service campaign for a client, including audience creation, email development, and campaign setup. 2. Data Troubleshooting Project: - Identify and resolve data issues affecting campaign performance, ensuring accurate and reliable data for campaign execution. 3. Campaign Performance Analysis Project: - Analyze campaign performance data, generate reports, and make data-driven recommendations to improve future campaigns. ASSUMPTION: Familiarity with these project types will help candidates prepare for the responsibilities and expectations of the Associate Campaign Manager role. ❓ Key Questions to Ask During Interview 1. Role-specific: Can you describe a typical day or week in this role, and how my responsibilities might evolve over time? 2. Team-specific: How does the campaign management team collaborate and support one another to achieve success? 3. Company-specific: What are some of the most rewarding aspects of working at Zeta Global, according to current employees? 4. Growth-specific: What opportunities exist for professional development and career advancement within the campaign management team or the broader organization? 5. Work environment-specific: How does Zeta Global support work-life balance and employee well-being? ASSUMPTION: Asking thoughtful and relevant questions during the interview process will demonstrate your interest in the role and commitment to success. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: [Application URL] - Tailor your resume to highlight relevant skills and experiences for this role. - Prepare examples of your campaign management experience or related projects. - Research Zeta Global and the marketing industry to demonstrate your enthusiasm and knowledge. - Follow up with the hiring manager one week after submission to confirm receipt of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.