Associate Campaign Manager (Contractor)

📌 Core Information

🔹 Job Title: Associate Campaign Manager (Contractor)

🔹 Company: Baidu USA

🔹 Location: Mountain View, CA

🔹 Job Type: Contractor, Onsite, Monday – Friday

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Activating and optimizing direct response campaigns for ROAS-positive results
• Collaborating with cross-functional teams to drive incremental growth in client’s programmatic ad stack
• Troubleshooting creative disapprovals and technical issues
• Generating and presenting campaign performance insights and strategic recommendations

ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time spent on campaign management and troubleshooting.

📋 Key Responsibilities

✅ Own the campaign cycle from trafficking ad campaigns (display, native & videos), activation to optimization in the MediaGo DSP, including pixel & S2S post-back implementation

✅ Monitor and optimize campaign performance daily by adjusting bids, targeting, creatives, and pacing to meet KPIs & incremental goals

✅ Troubleshoot creative disapprovals & technical issues to maintain consistency in day-to-day ad spending

✅ Generate and present campaign performance insights & strategic recommendations in the form of story-telling in client calls

✅ Collaborate with Account Managers, Sales, Product Managers, Algorithm and Analytics teams to ensure cohesive campaign delivery and, when applicable, identify upsell opportunities

✅ Assist in client-facing activities such as campaign briefings, status calls, and reports

✅ Stay current on #AdTech trends, platform updates, and best practices to improve campaign execution & platform user experience

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple responsibilities and deadlines.

🎯 Required Qualifications

Education: Associate’s degree or above in business, marketing, cognitive science or related field

Experience: 1-2 years of experience in campaign management or ad operations

Required Skills:

• Professional proficiency in Mandarin Chinese
• Strong cross-functional & client facing skills & the ability to build and maintain relationships
• Excellent communication and presentation skills
• Self-motivated & results-driven with a proven track record of achieving or exceeding sales targets
• Ability to work well in a team-oriented environment
• Strong organizational and time management skills
• Ability to work on-site 4 days a week in our Mountain View office

Preferred Skills:

• Experience with MediaGo DSP or similar platforms
• Familiarity with ad trafficking, performance measurement, and bidding strategies

ASSUMPTION: While not explicitly stated, experience with the specific DSP used (MediaGo) would be beneficial but not required, as the role involves learning and adapting to new tools.

💰 Compensation & Benefits

Salary Range: $20–$28 DOE, negotiable

Benefits:

• On-site work arrangement with flexible hours
• Opportunity to work with cutting-edge AI technology
• Collaborative team environment with a focus on learning and growth

Working Hours: Full-time, Monday – Friday, with the expectation of working on-site 4 days a week

ASSUMPTION: The salary range provided is hourly and may vary based on experience and negotiation. Benefits information was not provided, but typical benefits for a contractor role may include health insurance, retirement plans, and paid time off.

📌 Applicant Insights

🔍 Company Context

Industry: Baidu USA operates in the technology industry, focusing on AI and related fields. The company is a research and development center for Baidu, China’s largest search engine provider.

Company Size: Baidu USA has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Baidu USA was founded in 2014, making it a relatively young company with a focus on innovation and cutting-edge technology.

Company Description:

• Baidu USA is one of the R&D centers of Baidu, focusing on AI and related fields
• The company acts with the nimbleness of a startup but has access to immense computing resources and data
• Baidu USA is comprised of four groups: Baidu Research US, Intelligent Driving Group US, Baidu Global Business Unit, and Xingyun US

Company Specialties:

• Deep learning, machine learning, speech recognition, computer vision, advertising, mobile Internet and services, security, cloud computing, autonomous driving, and artificial intelligence

Company Website: http://www.baidu.com

ASSUMPTION: Baidu USA operates as a research and development center, focusing on innovative AI technologies and providing opportunities for growth and learning in the tech industry.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and development within the company.

Reporting Structure: The Associate Campaign Manager reports directly to the Campaign Manager and works closely with various teams, including client services, account managers, sales teams, product managers, algorithm teams, and analytics teams.

Work Arrangement: This role requires working on-site 4 days a week in the Mountain View office, with flexible hours and a focus on collaboration and teamwork.

Growth Opportunities:

• Learning and developing campaign management skills in a fast-paced, trading desk environment
• Gaining experience working with cutting-edge AI technology and a diverse range of clients
• Opportunities for upselling and identifying new business opportunities

ASSUMPTION: This role offers significant growth opportunities, as it involves working with a wide range of clients and cutting-edge technology, providing ample opportunities for learning and development.

🌍 Location & Work Environment

Office Type: Baidu USA’s office is located in Mountain View, CA, providing a modern and collaborative work environment.

Office Location(s): 883 N Shoreline Blvd, Suite C100, Mountain View, California 94043, US

Geographic Context:

• Mountain View is located in the heart of Silicon Valley, providing ample opportunities for networking and professional growth
• The area offers a diverse range of cultural attractions, restaurants, and outdoor activities
• Mountain View has a Mediterranean climate, with mild winters and warm, dry summers

Work Schedule: Full-time, Monday – Friday, with the expectation of working on-site 4 days a week

ASSUMPTION: The work environment at Baidu USA is collaborative and team-oriented, with a focus on learning, growth, and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site interview with the campaign manager and other team members
• Final decision and offer

Key Assessment Areas:

• Campaign management skills and experience
• Data analysis and optimization abilities
• Communication and presentation skills
• Problem-solving and troubleshooting skills
• Cultural fit and teamwork

Application Tips:

• Highlight relevant campaign management experience and data analysis skills
• Demonstrate strong communication and presentation skills through examples or a portfolio
• Showcase problem-solving and troubleshooting abilities through specific examples
• Tailor your resume and cover letter to emphasize your fit for the role and the company

ATS Keywords: Campaign Management, Ad Operations, Data Analysis, Client Services, Communication, Presentation Skills, Team Collaboration, Time Management, Problem Solving, Technical Troubleshooting, Performance Measurement, Ad Trafficking, Bidding Strategies, Targeting, Creatives Optimization, Mandarin Chinese

ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on campaign management skills, data analysis, communication, and cultural fit.

🛠️ Tools & Technologies

• MediaGo DSP
• Pixel and S2S post-back implementation tools
• Data analysis and visualization tools
• Presentation software (e.g., PowerPoint, Google Slides)

ASSUMPTION: The tools and technologies required for this role are primarily focused on campaign management, data analysis, and presentation. Familiarity with the MediaGo DSP is not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Client focus and satisfaction

Work Style:

• Fast-paced and dynamic
• Data-driven and results-oriented
• Collaborative and team-focused

Self-Assessment Questions:

• Do you have strong campaign management skills and a data-driven approach to problem-solving?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have excellent communication and presentation skills?

ASSUMPTION: Baidu USA values innovation, collaboration, and a client-focused approach. Applicants should be comfortable working in a fast-paced, data-driven environment and have strong communication and presentation skills.

⚠️ Potential Challenges

• Managing multiple campaigns and deadlines simultaneously
• Troubleshooting technical issues and creative disapprovals
• Working on-site 4 days a week in the Mountain View office
• Adapting to a fast-paced, trading desk environment

ASSUMPTION: This role may present challenges in managing multiple campaigns and deadlines, troubleshooting technical issues, and adapting to a fast-paced work environment. Applicants should be comfortable working in a dynamic, collaborative setting and have strong time management skills.

📈 Similar Roles Comparison

• This role focuses on campaign management and optimization, with a strong emphasis on data analysis and troubleshooting
• Compared to other campaign management roles, this position offers opportunities to work with cutting-edge AI technology and a diverse range of clients
• Career progression may involve moving into a full-time campaign manager role or exploring other opportunities within the company

ASSUMPTION: This role offers unique opportunities to work with cutting-edge AI technology and a diverse range of clients, providing ample opportunities for learning and growth.

📝 Sample Projects

• Optimizing a direct response campaign for a new client, resulting in a 20% increase in ROAS
• Identifying and troubleshooting creative disapprovals, leading to a 15% increase in ad spend consistency
• Generating and presenting campaign performance insights and strategic recommendations to a client, resulting in a successful upsell opportunity

ASSUMPTION: Sample projects for this role may involve campaign optimization, troubleshooting technical issues, and generating performance insights and strategic recommendations for clients.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign management process and how my role would fit into that?
• How does the team collaborate and support each other in managing multiple campaigns and deadlines?
• What opportunities are there for learning and growth within the company?
• How does the company support work-life balance for on-site employees?
• Can you provide an example of a successful campaign optimization strategy implemented by the team?

ASSUMPTION: Applicants should ask questions that demonstrate their interest in the role and the company, focusing on campaign management processes, team collaboration, learning and growth opportunities, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant campaign management experience and data analysis skills
• Prepare examples of your problem-solving and troubleshooting abilities
• Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.