📌 Core Information
🔹 Job Title: Associate Campaign Marketing Manager, Accommodation - Thailand
🔹 Company: Traveloka
🔹 Location: Thailand - Local Office
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and overseeing marketing campaigns to ensure clear objectives and measurable outcomes.
- Defining necessary campaigns by considering target demographics, channel strategies, customer journeys, and performance metrics.
- Collaborating with multiple teams to implement cost-saving strategies and enhance revenue margins.
- Monitoring conversion funnels and business/marketing metrics to optimize marketing strategies.
- Conducting market research and analyzing data to identify product-market fits and optimize pricing and promotional strategies.
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and cross-functional collaboration to drive business growth through effective marketing campaigns.
📋 Key Responsibilities
✅ Lead and oversee marketing campaigns, ensuring clear objectives and measurable outcomes.
✅ Define necessary campaigns by considering target demographics, channel strategies, customer journeys, and performance metrics.
✅ Collaborate with multiple teams (Creative, Brand, Platform, Pricing, Revenue, Supply, Data, and Product) to implement cost-saving strategies and enhance revenue margins.
✅ Track conversion funnels across various access points and monitor business and marketing metrics.
✅ Collect and evaluate data on customer acquisition, pricing effectiveness, and promotional strategies.
✅ Conduct competition monitoring and assess threats from current and new market players.
✅ Collect and analyze data on market trends, consumer behavior, and competitor activities to identify product-market opportunities.
✅ Support the development of a data-driven marketing strategy aimed at business growth.
✅ Implement and continuously refine the marketing strategy to optimize ROI.
✅ Prepare detailed presentations for upper management, summarizing market research findings, strategic recommendations, project updates, and marketing strategy overviews.
✅ Effectively convey market trends, industry forecasts, and project milestones to facilitate informed strategic decision-making and keep stakeholders updated.
ASSUMPTION: The role involves a mix of strategic planning, data analysis, and communication to drive marketing success and support business growth.
🎯 Required Qualifications
Education: Minimum bachelor's degree in Marketing, Business, or a related field (Master’s degree preferred).
Experience: At least 4 years of relevant working experience. Experience in Travel or Technology Industry is a plus.
Required Skills:
- Proven experience in conversion rate optimization, user journey improvement, or revenue growth roles.
- Strong analytical skills with expertise in data-driven decision-making and funnel performance analysis.
- Excellent cross-functional collaboration and stakeholder management abilities.
- Familiarity with campaign management and traffic optimisation.
- Proactive, results-oriented mindset with a strong focus on user experience and business outcomes.
- Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively to diverse audiences.
Preferred Skills:
- Experience in the travel or technology industry.
- Fluency in multiple languages.
ASSUMPTION: The required skills emphasize data analysis, strategic thinking, and strong communication abilities to succeed in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a marketing manager role with 5-10 years of experience in Southeast Asia, the estimated salary range is THB 1,200,000 - 1,800,000 per year (USD 36,000 - 54,000).
Benefits:
- Competitive benefits package.
- Opportunities for professional growth and development.
- Dynamic and collaborative work environment.
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM).
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Traveloka is a leading travel platform in Southeast Asia, offering a wide range of travel products and services, including flights, accommodation, transportation, and local attractions.
Company Size: Traveloka has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Traveloka was founded in Indonesia in 2012 and has since expanded its operations to multiple countries in Southeast Asia, including Thailand.
Company Description:
- Traveloka is a leading travel platform in Southeast Asia, offering a wide range of travel products and services.
- The company provides extensive transportation options, including flights, buses, trains, car rentals, and airport transfers.
- Traveloka's accommodation offerings are equally broad, encompassing hotels, apartments, guest houses, homestays, resorts, and villas.
- The platform also enhances the travel experience by offering cruise packages and access to various local attractions, such as theme parks, museums, day tours, and more.
Company Specialties:
- Internet
- Financial Services
- Lifestyle
- Hospitality
- Ecommerce
- Travel
- and Technology
Company Website: Traveloka Careers
ASSUMPTION: Traveloka's extensive product offerings and regional presence provide a diverse and dynamic work environment for employees.
📊 Role Analysis
Career Level: This role is a mid-level management position, requiring strategic thinking, data analysis, and cross-functional collaboration to drive marketing success.
Reporting Structure: The Associate Campaign Marketing Manager reports directly to the Marketing Manager and works closely with various teams, including Creative, Brand, Platform, Pricing, Revenue, Supply, Data, and Product.
Work Arrangement: This is an on-site position based in Thailand - Local Office, with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM).
Growth Opportunities:
- Progression to a Senior Campaign Marketing Manager role or other senior marketing positions within the company.
- Expansion of responsibilities based on performance and company growth.
- Opportunities to work on regional or global projects, gaining international experience.
ASSUMPTION: The role offers ample opportunities for professional growth and development within the company and the broader travel industry.
🌍 Location & Work Environment
Office Type: Traveloka's Thailand office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Thailand - Local Office
Geographic Context:
- Thailand is a popular tourist destination with a diverse culture and vibrant economy.
- The local office is located in a bustling business district, providing easy access to amenities and public transportation.
- The office environment is multicultural, with employees from various backgrounds and nationalities.
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) with occasional flexibility for project needs.
ASSUMPTION: The office environment is dynamic and multicultural, providing a stimulating work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR team.
- Technical assessment or case study presentation.
- Final round interviews with the hiring manager and relevant team members.
Key Assessment Areas:
- Data analysis and problem-solving skills.
- Strategic thinking and campaign management abilities.
- Communication and presentation skills.
- Cultural fit and alignment with Traveloka's values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare a portfolio or examples of your previous marketing campaigns and their outcomes.
- Research Traveloka's products, services, and competitors to demonstrate your understanding of the industry.
ATS Keywords: Campaign Management, Data Analysis, Market Research, Cross-Functional Collaboration, Performance Monitoring, Conversion Rate Optimization, User Journey Improvement, Revenue Growth, Stakeholder Management, Communication Skills, Analytical Skills, Proactive Mindset, Results-Oriented, Traffic Optimization, Presentation Skills
ASSUMPTION: The application process is designed to assess the candidate's skills, experiences, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Data analysis tools (e.g., Excel, Google Analytics, Tableau)
- Campaign management platforms (e.g., Google Ads, Facebook Ads, email marketing tools)
- Project management tools (e.g., Asana, Trello, Jira)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: The required tools and technologies are industry-standard and widely used in marketing roles.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Innovative
- Accountable
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Results-focused and proactive
Self-Assessment Questions:
- Do you have a strong customer focus and a data-driven approach to decision-making?
- Are you comfortable working in a collaborative, multicultural environment?
- Do you have a proactive, results-oriented mindset and a strong focus on user experience?
ASSUMPTION: Traveloka's company values and work style emphasize data-driven decision-making, collaboration, and a customer-centric approach.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously may require strong organizational skills and time management.
- Working in a fast-paced, dynamic environment may present challenges in maintaining work-life balance.
- Competition in the travel industry may require continuous adaptation and innovation to stay ahead of market trends.
- The multicultural work environment may present communication challenges, requiring strong language skills and cultural sensitivity.
ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and cultural sensitivity to succeed.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a stronger emphasis on data analysis and cross-functional collaboration.
- In the travel industry, this role focuses on accommodation marketing, which may differ from other travel-related marketing positions.
- Career progression in this role may involve expanding responsibilities or moving into senior marketing positions within the company.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing manager positions in the travel industry.
📝 Sample Projects
- Developing and executing a marketing campaign to promote a new hotel partnership, resulting in a 20% increase in bookings within the first three months.
- Conducting market research on consumer behavior and preferences for accommodation bookings, leading to the identification of new product-market fits and a 15% increase in revenue.
- Optimizing pricing strategies for accommodation bookings based on data analysis, resulting in a 10% increase in revenue and a 15% reduction in customer churn.
ASSUMPTION: These sample projects demonstrate the role's focus on data-driven decision-making, strategic planning, and cross-functional collaboration to drive marketing success and support business growth.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Traveloka support the professional growth and development of its employees?
- What are the most significant challenges facing the accommodation marketing team currently, and how can this role contribute to addressing them?
- How does Traveloka approach cross-functional collaboration and stakeholder management, particularly with the teams mentioned in the job description?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?
ASSUMPTION: These interview questions are designed to assess the company's culture, growth opportunities, and the specific challenges and expectations of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare a portfolio or examples of your previous marketing campaigns and their outcomes.
- Research Traveloka's products, services, and competitors to demonstrate your understanding of the industry.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
