Associate Campaign Ops Specialist

📌 Core Information

🔹 Job Title: Associate Campaign Ops Specialist

🔹 Company: 6sense

🔹 Location: Pune, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Hands-on experience in digital advertising, social media campaigns, and email marketing
• Expertise with DSP platforms (Xandr, Beeswax, The Trade Desk) and marketing automation platforms (HubSpot, Marketo)
• Strong operational knowledge of DSP platforms and advanced Excel skills
• Ability to collaborate effectively with cross-functional teams and work independently
• Proven problem-solving skills and attention to detail

ASSUMPTION: This role requires a strong operational background in digital advertising and marketing automation. The ideal candidate will have experience working with various teams to optimize campaigns and drive results.

📋 Key Responsibilities

✅ Address technical support queries related to advertising campaigns and creatives from internal teams

✅ Respond to Salesforce tickets, Slack messages, and emails to assist go-to-market teams with client requests

✅ Review customer campaigns and recommend effective strategies for campaign optimization

✅ Identify and resolve campaign issues, offering optimization suggestions as necessary

✅ Monitor campaign delivery and work with the DSP to resolve any issues

✅ Troubleshoot Creative Audit Failures with the DSP and collaborate with the Customer Success (CS) team at 6sense

✅ Track active campaigns and workflows that have not served impressions or sent emails in the last 24 hours, taking corrective action as needed

✅ Proactively engage with Customer Success Managers (CSMs) and sellers to address go-to-market challenges, then collaborate with the product team to submit feature requests

✅ Collaborate with the sales team to assess sales enablement needs and work with the product team to implement solutions

✅ Communicate new and upcoming activities, including features and product solutions, to the sales team

✅ Develop and provide training materials for the sales and CS teams

✅ Identify opportunities to enhance marketing effectiveness through improved audience management, segmentation, and campaign strategies

✅ Assist CSM teams with successful client onboarding and address customer queries regarding platform functionality, ad setup, and specifications

✅ Assist in creating training documentation as needed

✅ Clarify ad creative requirements with the operations team and manage independent projects to meet deadlines

✅ Create and test ad creatives based on specified requirements

ASSUMPTION: This role requires a strong understanding of digital advertising campaigns, with a focus on troubleshooting and optimization. The ideal candidate will have experience working with various teams to ensure campaign success.

🎯 Required Qualifications

Education: BE/BTech/BS/BCS/BCA or an equivalent technical degree in Computer Science or a related technical/analytical field

Experience: 2-4 years of experience in digital advertising, with strong operational knowledge of DSP platforms

Required Skills:

• Proven experience in creating and executing digital, social media, and email marketing campaigns using optimization strategies and tactics
• Experience building, launching, and reporting on campaigns using CRMs like Salesforce, Eloqua, and similar platforms
• Expertise in targeting, segmentation, and list acquisition for demand generation campaigns
• Advanced proficiency in Excel, including data manipulation, complex calculations, and data visualization
• Strong analytical skills with a solid understanding of campaign optimization strategies
• Demonstrated problem-solving skills, especially in the context of performance marketing
• Excellent written and verbal communication skills
• Ability to collaborate effectively with cross-functional teams
• Strong ability to work independently and as part of a team
• Detail-oriented with a strong process orientation

Preferred Skills:

• Knowledge of Account-Based Marketing (ABM) is a plus, but not required

ASSUMPTION: The ideal candidate will have a strong operational background in digital advertising, with a focus on campaign optimization and troubleshooting. They will also have experience working with various teams to drive campaign success.

💰 Compensation & Benefits

Salary Range: INR 800,000 - 1,200,000 per year (Based on industry standards for the role, experience level, and location)

Benefits:

• Health coverage
• Paid parental leave
• Generous paid time-off and holidays
• Quarterly self-care days off
• Stock options
• Access to LinkedIn Learning platform for professional development
• Quarterly wellness education sessions and employee well-being initiatives

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically B2B marketing and sales software

Company Size: 1,001-5,000 employees (Mid-sized)

Founded: 2013 (12 years ago)

Company Description:

• 6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams
• The company's Revenue AI platform is the only sales and marketing platform to unlock the ability to create, manage, and convert high-quality pipeline to revenue
• Customers report 2X increases in average contract value, 4X increases in win rate, and 20-40% reduction in time to close deals

Company Specialties:

• Predictive intelligence
• Predictive marketing
• B2B marketing
• Predictive sales
• Artificial Intelligence
• B2B sales
• Account intelligence
• Sales Intelligence
• ABM
• Generative AI
• Conversational Email
• Pipeline Intelligence
• Intent Data
• and ABX

Company Website: 6sense.com

ASSUMPTION: 6sense is a well-established company in the B2B marketing and sales software industry, with a strong focus on predictive intelligence and AI-driven solutions. The company's size and specialties make it an attractive option for candidates looking to join a mid-sized, innovative organization.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Associate Campaign Ops Specialist will report directly to the Campaign Operations Manager or a similar role within the organization

Work Arrangement: Full-time, with the option for remote work

Growth Opportunities:

• Potential career progression into senior roles within the Campaign Operations team or related departments
• Opportunities to work on high-impact projects and contribute to the company's growth and success
• Access to professional development resources, such as the LinkedIn Learning platform, to enhance skills and advance career growth

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in digital advertising and campaign operations. The company's focus on innovation and AI-driven solutions provides ample opportunities for professional development and career progression.

🌍 Location & Work Environment

Office Type: Hybrid (both on-site and remote work options available)

Office Location(s): Pune, Maharashtra, India

Geographic Context:

• Pune is the second-largest city in the Indian state of Maharashtra, with a population of over 7 million
• The city is known for its educational institutions, IT industry, and manufacturing sectors
• Pune experiences a tropical savanna climate, with warm and humid weather prevailing throughout the year

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The hybrid work environment offers candidates the flexibility to balance on-site and remote work, allowing for a better work-life balance. The location in Pune provides access to a vibrant city with a strong IT industry and numerous educational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (if applicable)
• On-site or virtual interview with the hiring manager
• Final round interview with the team or stakeholders
• Background check and offer

Key Assessment Areas:

• Technical skills in digital advertising, campaign optimization, and troubleshooting
• Problem-solving abilities and attention to detail
• Communication and collaboration skills
• Adaptability and willingness to learn

Application Tips:

• Highlight relevant experience in digital advertising, campaign optimization, and troubleshooting
• Demonstrate strong problem-solving skills and attention to detail in your resume and cover letter
• Showcase your ability to collaborate effectively with cross-functional teams and work independently
• Prepare for technical assessments and interviews by brushing up on your knowledge of digital advertising and campaign optimization strategies

ATS Keywords: Digital Advertising, Campaign Optimization, DSP Platforms, Marketing Automation, Troubleshooting, Problem-Solving, Collaboration, Cross-Functional Teams, Attention to Detail

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills in digital advertising, campaign optimization, and troubleshooting. Strong problem-solving abilities, communication skills, and adaptability will also be crucial for success in this role.

🛠 Cultural Fit Considerations

Company Values:

• Accountability
• Growth Mindset
• Integrity
• Fun
• One Team

Work Style:

• Collaborative and team-oriented
• Focused on driving results and continuous improvement
• Data-driven and analytical
• Innovative and adaptable

Self-Assessment Questions:

• How do you align with the company's values of accountability, growth mindset, integrity, fun, and one team?
• Describe a time when you had to adapt to a significant change in your work environment or responsibilities. How did you handle it, and what was the outcome?
• Can you provide an example of a time when you identified a problem, analyzed data to understand its root cause, and implemented a solution to improve a process or campaign?

ASSUMPTION: 6sense values a strong cultural fit with their Being 6sense values of Accountability, Growth Mindset, Integrity, Fun, and One Team. Candidates should be prepared to demonstrate their alignment with these values and provide examples of their problem-solving skills and adaptability.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment that requires quick decision-making and adaptability
• Managing multiple projects and priorities simultaneously
• Dealing with tight deadlines and high-pressure situations
• Navigating a large, complex organization with multiple teams and stakeholders
• Addressing customer inquiries and resolving issues in a timely and efficient manner

ASSUMPTION: The Associate Campaign Ops Specialist role may present challenges related to the fast-paced nature of the work, managing multiple priorities, and navigating a large organization. Candidates should be prepared to work effectively in a high-pressure environment and manage their time and priorities accordingly.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on campaign operations, troubleshooting, and optimization
• The role requires a strong technical background in digital advertising and marketing automation, with a focus on DSP platforms
• Compared to other marketing roles, this position offers more opportunities for hands-on campaign management and optimization

ASSUMPTION: This role is unique in its focus on campaign operations, troubleshooting, and optimization. Candidates should be prepared to work closely with various teams to ensure campaign success and drive results.

📝 Sample Projects

• Optimizing a large-scale email marketing campaign to improve open rates and click-through rates by 20%
• Identifying and resolving issues with a DSP campaign that resulted in a 30% increase in conversions
• Collaborating with the sales team to develop and implement a new training program for sales enablement

ASSUMPTION: The projects listed above are examples of the types of initiatives the Associate Campaign Ops Specialist may work on. The specific projects will vary depending on the company's current priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role, and how would my responsibilities evolve over time?
• How does the company support the professional development and growth of employees in this role?
• What are the most significant challenges facing the Campaign Operations team currently, and how can this role contribute to addressing them?
• How does the company measure the success of campaigns, and how can this role impact those metrics?
• What opportunities are there for collaboration with other teams, such as Sales or Product, and how can this role facilitate those relationships?

ASSUMPTION: During the interview, candidates should ask questions that demonstrate their interest in the role, the company, and their potential impact on campaign success. They should also be prepared to discuss their relevant experience and how it aligns with the company's goals and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the 6sense job portal
• Tailor your resume and cover letter to highlight your relevant experience in digital advertising, campaign optimization, and troubleshooting
• Prepare for technical assessments and interviews by brushing up on your knowledge of digital advertising and campaign optimization strategies
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application
• If invited for an interview, research the company and role thoroughly to demonstrate your interest and preparation

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.