📌 Core Information
🔹 Job Title: Associate Content Creator
🔹 Company: Crocs, Inc.
🔹 Location: Westwood, Massachusetts
🔹 Job Type: Full-time, Hybrid (4 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for HEYDUDE's social media channels, with a focus on TikTok
- Collaborating with the Social Media Team on content brainstorms and ideation
- Assisting with in-house photo and video shoot production
- Supporting social listening and staying updated on trends and algorithms
- Working in a fast-paced, entrepreneurial environment that encourages creativity and innovation
ASSUMPTION: This role is ideal for a recent graduate or someone with up to 2 years of experience in social media marketing, looking to gain experience in a dynamic, creative environment.
📋 Key Responsibilities
✅ Generate weekly content for TikTok, from ideation to execution, based on trending concepts, sounds, and themes
✅ Own copywriting and post scheduling for all assets on the monthly content calendar
✅ Assist with in-house photo and video shoot production, from planning to execution to post-production
✅ Support the Content Specialist with briefing requests to the Creative Team and outside vendors
✅ Maintain a deep understanding of the latest trends, consumer insights, capabilities, and algorithm shifts across social platforms
✅ Support the sourcing and organization of UGC, keeping an eye out for potential content use cases and amplification opportunities
✅ Collaborate with the Social Media Team on content brainstorms and assist in the ideation and execution processes, including copywriting and content creation
ASSUMPTION: This role requires a strong understanding of social media trends and a passion for creating engaging content that resonates with audiences.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, related field, or equivalent experience
Experience: A minimum of 1-2 years of experience in social media marketing
Required Skills:
- Proficient in key social media platforms, with a strong focus on TikTok
- Excellent communication and writing skills
- Curiosity and eagerness to explore and test emerging trends
- Ability to thrive in a fast-paced, dynamic environment, both collaboratively and autonomously
- Deep commitment to being a part of a team that delivers fantastic results
Preferred Skills:
- Experience with social media management tools
- Familiarity with Adobe Creative Suite or similar software
ASSUMPTION: While not required, experience with relevant tools and software can be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $58,000 - $68,000 per year
Benefits:
- Medical, dental, and vision coverage
- Life and disability insurance
- Paid time off and employee assistance
- 401k program with company match
- Additional voluntary benefits
Working Hours: Full-time (40 hours per week), with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level social media marketing roles in the Greater Boston area.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion, with a focus on comfortable and stylish footwear
Company Size: Crocs, Inc. has 5,001-10,000 employees globally, with a collaborative and inclusive work environment
Founded: Crocs, Inc. was founded in 2002, with the acquisition of HEYDUDE in 2022 expanding its brand portfolio
Company Description:
- Crocs, Inc. is a global leader in innovative, comfortable footwear, offering a wide range of products for men, women, and children
- The company is committed to creating a positive impact through its products, business practices, and community involvement
- Crocs, Inc. fosters an inclusive environment where everyone feels welcome and valued, celebrating diversity, equity, and belonging
Company Specialties:
- Design and manufacturing of comfortable, innovative footwear
- Retail and e-commerce operations
- Global brand management and marketing
- Sustainable and socially conscious business practices
Company Website: www.crocs.com
ASSUMPTION: Crocs, Inc. is a well-established company with a strong brand presence and a commitment to innovation and sustainability.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Global Social Media Manager
Work Arrangement: Hybrid (4 days on-site), with flexible scheduling and a focus on collaboration and teamwork
Growth Opportunities:
- Advancement within the marketing department, such as promotions to Content Specialist or Social Media Manager
- Expansion into other areas of the business, such as product development, retail operations, or global brand management
- Professional development and training opportunities to build skills and advance career goals
ASSUMPTION: This role offers a unique opportunity to gain experience in social media marketing and contribute to the growth and success of the HEYDUDE brand.
🌍 Location & Work Environment
Office Type: Hybrid, with a focus on collaboration and teamwork
Office Location(s): 100 Lowder Brook Dr, Westwood, Massachusetts 02090, US
Geographic Context:
- Westwood, Massachusetts is a suburban town located approximately 15 miles southwest of Boston
- The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
- Westwood is home to a diverse population, with a strong sense of community and a focus on family-friendly amenities
Work Schedule: Full-time (40 hours per week), with flexible scheduling and a focus on work-life balance
ASSUMPTION: The hybrid work arrangement and flexible scheduling allow employees to balance their professional and personal lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Global Social Media Manager and a member of the Social Media Team
- Final interview with the Global Social Media Manager and a member of the leadership team
- Background check and onboarding
Key Assessment Areas:
- Creativity and innovation in content ideation and execution
- Strong communication and writing skills
- Understanding of social media trends and algorithms
- Ability to thrive in a fast-paced, dynamic environment
- Alignment with Crocs, Inc.'s values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your social media content and any relevant projects or campaigns you've worked on
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and adaptability
- Research the HEYDUDE brand and Crocs, Inc. to demonstrate your enthusiasm and understanding of the company and its values
ATS Keywords: Social Media Marketing, Content Creation, TikTok, Trend Analysis, Collaboration, Communication, Curiosity, Fast-Paced Environment
ASSUMPTION: The interview process for this role will focus on assessing your creativity, communication skills, and cultural fit within the HEYDUDE brand and Crocs, Inc.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Adobe Creative Suite or similar software (e.g., Canva, Figma)
- Video editing software (e.g., iMovie, Adobe Premiere Pro)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant tools and software can be beneficial for success in this role, but not all tools are required for application.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Encouraging creativity and continuous improvement
- Collaboration: Fostering a team-oriented environment that values diverse perspectives
- Inclusion: Creating a welcoming and supportive work environment that celebrates diversity
- Sustainability: Committing to environmentally responsible business practices
Work Style:
- Fast-paced and dynamic, with a focus on adaptability and flexibility
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- Creative and innovative, with a passion for pushing boundaries and challenging the status quo
- Focused on work-life balance, with a commitment to supporting employees' personal and professional growth
Self-Assessment Questions:
- How do you stay up-to-date with the latest social media trends and algorithms?
- Can you provide an example of a time when you created thumb-stopping content for a social media platform?
- How do you approach working in a fast-paced, dynamic environment, both collaboratively and autonomously?
ASSUMPTION: Crocs, Inc. values candidates who are passionate about social media, creative, and adaptable, with a strong commitment to collaboration and innovation.
⚠️ Potential Challenges
- The fast-paced nature of social media marketing may require working outside of standard business hours to capitalize on trends and engagement opportunities
- The role may involve managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management
- Working in a hybrid environment may present challenges in maintaining consistent communication and collaboration with remote team members
- The role may require occasional travel for events, photoshoots, or other brand-related activities
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in a dynamic and evolving field.
📈 Similar Roles Comparison
- This role is unique in its focus on the HEYDUDE brand, offering an opportunity to contribute to the growth and success of a distinct and innovative footwear line within the broader Crocs, Inc. portfolio
- Compared to other social media marketing roles, this position places a strong emphasis on creativity and innovation in content ideation and execution
- Career paths within Crocs, Inc. may vary depending on the specific brand and department, with opportunities for growth and advancement within the marketing department and the broader organization
ASSUMPTION: This role offers a unique opportunity to gain experience in social media marketing and contribute to the growth and success of the HEYDUDE brand within the broader Crocs, Inc. organization.
📝 Sample Projects
- Developing a TikTok campaign to launch a new HEYDUDE footwear collection, featuring user-generated content and influencer partnerships
- Creating a series of Instagram Reels to showcase the behind-the-scenes production process of a HEYDUDE photoshoot, highlighting the brand's commitment to sustainability and innovation
- Designing a Facebook ad campaign to drive traffic to the HEYDUDE website and promote a limited-time sale on select products
ASSUMPTION: These sample projects demonstrate the creative and strategic approach required for success in this role, with a focus on engaging audiences and driving results.
❓ Key Questions to Ask During Interview
- How does the HEYDUDE brand differentiate itself within the broader Crocs, Inc. portfolio, and how does this role contribute to its success?
- Can you describe the team structure and dynamics within the Social Media Team, and how this role fits into the broader organization?
- What are the most significant challenges facing the HEYDUDE brand in the social media landscape, and how can this role help address them?
- How does Crocs, Inc. support the growth and development of its employees, and what opportunities exist for advancement within the marketing department and the broader organization?
- What is the company's approach to work-life balance, and how does this role accommodate employees' personal and professional needs?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your social media content and any relevant projects or campaigns you've worked on
- Research the HEYDUDE brand and Crocs, Inc. to demonstrate your enthusiasm and understanding of the company and its values
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
