📌 Core Information
🔹 Job Title: Associate Copywriter
🔹 Company: Crocs, Inc.
🔹 Location: Broomfield, Colorado, United States
🔹 Job Type: Full-time, Hybrid (Collaborator persona: 4 days in-office)
🔹 Category: Corporate
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 2-4 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Supporting ECOMM promos, go-to-market campaigns, and other writing projects for the Crocs brand
- Collaborating with designers, social media, marketing, and creative teams on project ideas and execution
- Maintaining consistency of the Crocs brand voice across all channels
- Proofreading and copy-editing all copy work related to projects
- Assisting mainline and brand copywriters with miscellaneous projects
ASSUMPTION: This role requires a strong understanding of advertising writing styles, social media trends, and global marketing campaigns.
📋 Key Responsibilities
✅ Write all copy required for campaigns for the Crocs brand, including retail, wholesale, digital, social media, product descriptions, and more
✅ Maintain consistency of the Crocs brand voice on all channels
✅ Collaborate with designers, social media, marketing, and creative teams on project ideas and execution
✅ Proofread and copy-edit all copy work related to your projects
✅ Support creative teams on additional duties, such as brainstorming and providing copy as needed
✅ Assist the mainline and brand copywriters with miscellaneous projects
ASSUMPTION: This role may require occasional off-hours availability to support global teams.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 2-4 years of proven experience in direct-to-consumer product marketing copywriting, with a preference for fashion or footwear experience and global experience
Required Skills:
- Strong command of English language, grammar, and advertising writing styles
- Strong understanding of social media trends and colloquialisms
- Interest in learning about writing short video/audio scripts and conceptualizing video ideas
- Experience in proofreading and copyediting a variety of business and marketing materials
- Ability to multitask and complete projects in a timely manner
- Attention to detail, organizational skills, and ability to quickly switch gears
- Outstanding written, communication, and presentation skills
- Portfolio demonstrating extraordinary creativity and thoughtful writing
- Standout colleague with demonstrated ability to work effectively with multiple cross-functional groups
- Willing communicator and collaborator
- Ability to maintain a professional and enthusiastic approach with the work and the team
- Willingness to accept and provide necessary critique and feedback
- Flexibility to work off-hours occasionally to support global teams
- Ability to commute to the Broomfield, CO office Monday through Thursday
Preferred Skills:
- Experience in fashion or footwear industry
- Global marketing experience
ASSUMPTION: The required skills listed are essential for success in this role, and the preferred skills would be a significant advantage.
💰 Compensation & Benefits
Salary Range: $60,000 - $70,000 per year
Benefits:
- Medical, dental, and vision coverage
- Life and AD&D insurance
- Short and long-term disability coverage
- Paid time off
- Employee assistance
- 401k program with company match
- Additional voluntary benefits
Working Hours: Full-time, typically 40 hours per week, with flexibility for off-hours work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual pay offered may vary based on job-related factors such as location, experience, training, skills, and abilities.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 5,001-10,000 employees
Founded: 2002 (as a division of Nike, Inc.)
Company Description:
- Crocs, Inc. is a global leader in innovative, casual footwear for men, women, and children
- Known for its iconic clogs, Crocs offers a wide range of comfortable, easy-to-wear shoes with a focus on personalization and self-expression
- The company is committed to making a positive impact through sustainable, transparent, and socially conscious business practices
Company Specialties:
- Casual footwear
- Comfortable and easy-to-wear shoes
- Personalization and self-expression
- Sustainable and socially conscious business practices
Company Website: www.crocs.com
ASSUMPTION: Crocs, Inc. is a well-established company with a strong brand presence and a commitment to sustainability and social responsibility.
📊 Role Analysis
Career Level: Mid-level (2-4 years of experience)
Reporting Structure: Reports directly to the Senior Copywriter of Mainline Campaigns
Work Arrangement: Hybrid (Collaborator persona: 4 days in-office)
Growth Opportunities:
- Potential advancement to Senior Copywriter or other creative leadership roles
- Expansion of responsibilities based on performance and company growth
- Opportunities to work on high-visibility campaigns and collaborate with diverse teams
ASSUMPTION: This role offers opportunities for career growth and development within the creative team at Crocs, Inc.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a casual, creative atmosphere
Office Location(s): Broomfield, Colorado, United States
Geographic Context:
- Broomfield is a suburb of Denver, Colorado, with a population of approximately 65,000
- The area offers a mix of urban and outdoor living, with easy access to the Rocky Mountains and various recreational activities
- Broomfield is known for its high-quality schools and family-friendly neighborhoods
Work Schedule: Full-time, typically 40 hours per week, with flexibility for off-hours work as needed
ASSUMPTION: The work environment at Crocs, Inc. is collaborative, creative, and fast-paced, with a focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager (Senior Copywriter) and a member of the HR team
- Portfolio review and writing exercise
- Final decision and offer
Key Assessment Areas:
- Writing samples and portfolio quality
- Understanding of the Crocs brand voice and tone
- Ability to work collaboratively and meet deadlines
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your creativity and understanding of the Crocs brand in your portfolio
- Prepare for a writing exercise or test during the interview process
- Research the company and its products to demonstrate your enthusiasm and knowledge
ATS Keywords: Copywriter, Associate Copywriter, Advertising, Marketing, Brand Voice, Campaign Messaging, Social Media, Product Descriptions, Proofreading, Editing, Collaboration, Creative Writing
ASSUMPTION: The application process for this role is competitive, and demonstrating a strong portfolio and understanding of the Crocs brand will be crucial for success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator)
- Content management systems (CMS)
- Project management tools (Asana, Jira, Trello)
- Social media platforms (Facebook, Instagram, Twitter, TikTok)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Comfortable and easy to wear
- Personalization and self-expression
- Innovation and creativity
- Sustainability and social responsibility
- Collaboration and teamwork
Work Style:
- Casual and creative atmosphere
- Fast-paced and collaborative environment
- Focus on teamwork and innovation
- Flexibility and adaptability
Self-Assessment Questions:
- Do you align with the Crocs brand values and company culture?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have the ability to multitask and switch gears quickly?
- Are you willing to accept and provide necessary critique and feedback?
- Are you comfortable working off-hours occasionally to support global teams?
ASSUMPTION: A strong cultural fit is essential for success in this role, as it requires a high degree of collaboration and adaptability.
⚠️ Potential Challenges
- Meeting tight deadlines for high-visibility campaigns
- Balancing multiple projects and priorities
- Adapting to feedback and changes in a fast-paced environment
- Working with global teams and considering regional nuances in copy
- Maintaining a consistent brand voice across various channels and platforms
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Unlike other copywriter roles, this position focuses on a specific brand voice and requires a strong understanding of the Crocs brand and its products
- This role offers opportunities to work on high-visibility campaigns and collaborate with diverse teams
- Career path comparison: This role can lead to advancement to Senior Copywriter or other creative leadership positions within the company
ASSUMPTION: This role offers unique opportunities and challenges compared to other copywriter positions in the industry.
📝 Sample Projects
- Developing a social media campaign for a new product launch, including captions, hashtags, and engagement strategies
- Creating a series of product descriptions for an e-commerce platform, highlighting key features and benefits
- Writing a script for a paid video ad, showcasing the versatility and comfort of Crocs shoes in various settings
ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the creative department?
- How does the creative team collaborate with other departments, such as marketing and product?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does the company support the growth and development of its employees?
- What are the most rewarding aspects of working at Crocs, Inc.?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio showcasing your creativity and understanding of the Crocs brand
- Research the company and its products to demonstrate your enthusiasm and knowledge
- Prepare for a writing exercise or test during the interview process
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
