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Associate Creative Director, Art, Performance Creative

dentsu
Full-time
On-site
New York, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Associate Creative Director, Art, Performance Creative

πŸ”Ή Company: Dentsu

πŸ”Ή Location: New York, United States

πŸ”Ή Job Type: Full-Time, Hybrid

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: April 22, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (New York or Tri-state area)

πŸš€ Job Overview

Key aspects of this role include:

  • Overseeing conceptual yet performance-driven work as an Associate Creative Director, Art Director
  • Straddling the line between manager and doer, both overseeing teams and pushing the work, and ideating and creating your own
  • Developing on-brand creative activations rooted in strategy that serve as a framework for bringing art and messaging to life for specific audiences, across channels
  • Partnering with teams to create concepts that enhance response strategies and achieve client goals
  • Staying current with the latest trends and technologies in performance creative

ASSUMPTION: This role requires a strong balance of management and hands-on creative skills, with a focus on performance-driven work.

πŸ“‹ Key Responsibilities

βœ… Oversee conceptual yet performance-driven work, such as paid social, display, email, OLV, and landing pages while satisfying the branding requirements of our clients

βœ… Develop on-brand creative activations rooted in strategy that serve as a framework for bringing art and messaging to life for specific audiences, across channels

βœ… Partner with our teams to create concepts that enhance response strategies and achieve client goals

βœ… Apply audience insights, strategic frameworks, and direct response best practices to your work

βœ… Understand unique audiences and create content that is relevant to each

βœ… Stay current with the latest trends and technologies (e.g., DCO, Content Velocity, Dynamic Video, Modular Content Systems)

βœ… Present work both internally and to our clients while building client relationships

ASSUMPTION: This role requires a strong understanding of performance creative, with the ability to balance strategic thinking and creative execution.

🎯 Required Qualifications

Education: Bachelor's degree in Advertising, Marketing, or a related field, or equivalent experience in a relevant field

Experience: 5 years minimum art direction and design experience in creative advertising and performance creative

Required Skills:

  • Proven experience working with the nuances and requirements of writing for Direct Mail, Online Display, Email, Paid Social and Digital Experiences including video
  • B2B experience
  • Working knowledge of web usability/accessibility, advertising technologies, and development methods
  • Brand development experience
  • Ability to work in a hybrid remote/in-office role

Preferred Skills:

  • Experience with dynamic content and personalization
  • Fluency in additional languages

ASSUMPTION: Candidates with experience in B2B performance creative and a strong portfolio demonstrating their ability to create on-brand, performance-driven work will be most competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: $94,000 - $152,375 annually. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, and other factors permitted by law.

Benefits:

  • Medical, vision, and dental insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401k
  • Flexible paid time off
  • At least 15 paid holidays per year
  • Paid sick and safe leave
  • Paid parental leave

Working Hours: Full-time, with some in-office time expected for hybrid roles

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary based on the factors mentioned.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services, with a focus on performance creative and marketing communications

Company Size: 10,001+ employees, providing ample opportunities for collaboration and growth

Founded: 1901, with a rich history and established presence in the advertising industry

Company Description:

  • Dentsu is a global advertising and marketing services company that helps brands predict and plan for disruptive future opportunities
  • The company connects brand, content, commerce, and experience, underpinned by modern creativity
  • Dentsu is committed to providing equal employment opportunities and reasonable accommodations to all applicants and employees

Company Specialties:

  • Marketing communications
  • Advertising
  • Media planning and buying
  • People-Based Marketing
  • Creative
  • Innovation
  • Data and Technology

Company Website: https://www.dentsu.com/

ASSUMPTION: Dentsu's large size and global presence offer candidates the opportunity to work on a wide range of projects and collaborate with diverse teams.

πŸ“Š Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow into a leadership role

Reporting Structure: This role reports to the Group Creative Director, Performance Creative

Work Arrangement: Hybrid, with some in-office time expected for this role

Growth Opportunities:

  • Potential to advance to a leadership role within the creative team
  • Opportunities to work on diverse projects and collaborate with various teams
  • Chance to develop skills in performance creative and gain experience in a global advertising agency

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in performance creative within a large, global advertising agency.

🌍 Location & Work Environment

Office Type: Hybrid, with some in-office time expected

Office Location(s): 150 E 42nd St, New York, 10017, US

Geographic Context:

  • New York City offers a vibrant and dynamic work environment, with access to various cultural and professional opportunities
  • The office is located in Midtown Manhattan, providing easy access to public transportation and amenities
  • The hybrid work arrangement allows for flexibility and a better work-life balance

Work Schedule: Full-time, with some in-office time expected

ASSUMPTION: The hybrid work arrangement and central office location provide a good balance between flexibility and collaboration for this role.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the creative team
  • Final interview with the Group Creative Director

Key Assessment Areas:

  • Portfolio and case studies demonstrating performance creative experience
  • Understanding of audience insights and strategic frameworks
  • Ability to present and articulate creative concepts
  • Cultural fit and alignment with Dentsu's values

Application Tips:

  • Tailor your resume and portfolio to highlight your performance creative experience and relevant skills
  • Prepare examples of your work that demonstrate your ability to create on-brand, performance-driven content
  • Research Dentsu's company culture and values to ensure a strong cultural fit

ATS Keywords: Performance Creative, Art Direction, Design, Direct Mail, Online Display, Email, Paid Social, B2B Experience, Web Usability, Advertising Technologies, Brand Development, Audience Insights, Strategic Frameworks, Direct Response Best Practices

ASSUMPTION: Applicants should focus on demonstrating their performance creative experience and understanding of the role's requirements to increase their chances of success in the application process.

πŸ› οΈ Tools & Technologies

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Microsoft Office Suite (Word, PowerPoint, Excel)
  • Project management tools (e.g., Asana, JIRA, Trello)
  • Performance creative platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)

ASSUMPTION: Familiarity with industry-standard creative and project management tools is essential for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Collaboration
  • Creativity
  • Courage
  • Accountability

Work Style:

  • Fast-paced and dynamic work environment
  • Collaborative and team-oriented culture
  • Opportunities for professional growth and development

Self-Assessment Questions:

  • Do you have experience working in a hybrid remote/in-office role?
  • Are you comfortable working in a fast-paced, dynamic environment?
  • Do you thrive in a collaborative and team-oriented culture?

ASSUMPTION: Applicants should assess their fit with Dentsu's company values and work style to ensure a successful and fulfilling career with the organization.

⚠️ Potential Challenges

  • Managing the balance between management and hands-on creative work
  • Keeping up with the latest trends and technologies in performance creative
  • Adapting to a hybrid work arrangement and maintaining productivity in a remote setting
  • Meeting client expectations and delivering high-quality work on tight deadlines

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on performance creative within a global advertising agency
  • Similar roles may be found in other advertising agencies or in-house creative teams with a focus on performance-driven work
  • Career paths may include advancing to a leadership role within the creative team or transitioning to a strategic or account management role

ASSUMPTION: Applicants should research similar roles and career paths to gain a better understanding of the opportunities available in performance creative within the advertising industry.

πŸ“ Sample Projects

  • Developing a series of on-brand, performance-driven display ads for a B2B client
  • Creating a dynamic content strategy for a retail client's email marketing campaign
  • Designing a landing page optimized for conversions, with a focus on user experience and accessibility

ASSUMPTION: Applicants should prepare examples of their work that demonstrate their ability to create on-brand, performance-driven content for a variety of channels and audiences.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the creative department?
  • What are the biggest challenges facing the creative team currently, and how can this role help address them?
  • How does Dentsu support the growth and development of its creative team members?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Dentsu foster a culture of innovation and creativity within its performance creative team?

ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and gain a better understanding of the work environment and company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.