Associate Creative Director, Draftline

📌 Core Information

🔹 Job Title: Associate Creative Director, Draftline

🔹 Company: Anheuser-Busch

🔹 Location: New York, New York

🔹 Job Type: Full-time

🔹 Category: Creative & Design

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Generating innovative ideas that align with business strategies and audience needs
• Overseeing multiple projects to ensure brand consistency
• Effectively communicating concepts to various stakeholders
• Collaborating with cross-functional teams to build strategic through-lines and craft taglines
• Maintaining a consistent track record of detail-focused, dedicated work

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. The ideal candidate will have a proven track record in a creative agency or in-house environment and a deep understanding of audience behavior.

📋 Key Responsibilities

✅ Generate a wide range of ideas that pay off the strategy and are aligned to the audience

✅ Own multiple projects simultaneously without direct supervision

✅ Constantly look for fresh ways to bring on-brand culture to work

✅ Pitch and communicate ideas/campaigns to big rooms

✅ Write in different voices, tones, styles, and lengths or deliver compelling design direction, typography, and visual solutions

✅ Maintain brand consistency with a consistent track record of detail-focused, dedicated work

✅ Collaborate to find strategic through-lines, build platforms, craft taglines, and refine ideas

✅ Bring the art of the story to life concisely and eloquently in all decks

ASSUMPTION: The responsibilities listed above are essential for the successful execution of this role. The ideal candidate will have experience in a similar position and be able to hit the ground running.

🎯 Required Qualifications

Education: 4-year bachelor’s degree required

Experience: 8+ years working in a content studio, media, ad agency, or brand in-house agency environment

Required Skills:

• Proven experience crafting across multiple marketing channels
• Deep understanding of how audiences behave and interact with digital media
• History of outstanding concept conceptualization and award-winning creative
• Experience encouraging collaboration that leads to strong work, mentorship, and phenomenal vibes
• Knowledge and genuine interest in Anheuser-Busch beer
• Thick skin and good sense of humor
• Absolutely zero ego and a “We” over “Me” demeanor

Preferred Skills:

• Experience working in the beverage industry
• Fluency in additional languages

ASSUMPTION: The required qualifications listed above are essential for success in this role. The ideal candidate will have a strong portfolio showcasing their creative abilities and a proven track record in a similar position.

💰 Compensation & Benefits

Salary Range: $125,600 - $149,150, bonus and long-term incentive

Benefits:

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for a similar role in the New York area. Benefits are subject to change and may vary based on the employee's location and length of service.

📌 Applicant Insights

🔍 Company Context

Industry: Anheuser-Busch is a leading beverage company with a portfolio of over 100 brands, including Budweiser, Bud Light, Michelob ULTRA, and Stella Artois. They operate in a highly competitive market and are known for their innovative marketing campaigns and commitment to responsible drinking.

Company Size: Anheuser-Busch is a large company with over 10,000 employees worldwide. This size allows for ample opportunities for growth and career advancement.

Founded: 1852, in St. Louis, Missouri

Company Description:

• Anheuser-Busch is committed to creating a future with more cheers by providing opportunity for their people, lifting their neighbors, and making a meaningful difference in the world.
• The company is dedicated to responsible drinking and has invested over $1 billion in responsible drinking initiatives over the last decade.
• Anheuser-Busch is guided by their unwavering commitment to supporting the communities they call home.

Company Specialties:

• Beer
• Sales
• Marketing
• Supply
• Manufacturing
• Quality
• Finance
• Human resources
• Procurement
• Logistics
• Brewing
• Packaging
• Innovation
• Branding

Company Website: https://www.anheuser-busch.com/careers.html

ASSUMPTION: Anheuser-Busch is a well-established company with a strong brand and a commitment to responsible drinking and community involvement. The company's size and industry position provide ample opportunities for growth and career advancement.

📊 Role Analysis

Career Level: Mid-level to senior-level creative role with potential for growth into a leadership position

Reporting Structure: The Associate Creative Director will report directly to the Creative Director and work closely with cross-functional teams, including marketing, sales, and production.

Work Arrangement: This role is on-site and requires regular presence in the New York office. However, there may be opportunities for flexible work arrangements based on business needs.

Growth Opportunities:

• Advancement to a Creative Director or similar leadership role
• Expansion of responsibilities to include mentoring and team management
• Opportunities to work on high-profile campaigns and projects

ASSUMPTION: The Associate Creative Director role offers significant growth opportunities for the right candidate. With a strong portfolio and proven track record, the ideal candidate could quickly advance to a leadership position within the company.

🌍 Location & Work Environment

Office Type: Anheuser-Busch's New York office is a modern, collaborative workspace with state-of-the-art facilities and amenities.

Office Location(s): One Busch Place, St. Louis, MO 63118, US

Geographic Context:

• The New York office is located in the heart of the city, providing easy access to public transportation, dining, and entertainment options.
• New York is a major hub for the advertising and marketing industries, offering ample opportunities for networking and professional development.
• The city's diverse culture and vibrant arts scene provide a rich source of inspiration for creative professionals.

Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:00 PM, with flexibility based on business needs and project deadlines.

ASSUMPTION: The New York office provides a dynamic and collaborative work environment that fosters creativity and innovation. The city's vibrant culture and diverse population offer a wealth of inspiration and opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-person or virtual interview with the creative team
• Final interview with the Creative Director and other stakeholders
• Background check and offer extension

Key Assessment Areas:

• Creativity and strategic thinking
• Communication and presentation skills
• Collaboration and teamwork
• Understanding of Anheuser-Busch's brand and products

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include a portfolio showcasing your creative work and accomplishments
• Be prepared to discuss your creative process and how you approach problem-solving
• Research Anheuser-Busch's brand and recent campaigns to demonstrate your understanding of the company

ATS Keywords: Creative Director, Associate Creative Director, Draftline, Anheuser-Busch, beer, marketing, advertising, campaign, strategy, audience, brand, concept, design, copywriting, art direction, collaboration, mentorship, innovation, New York

ASSUMPTION: The interview process for this role is likely to be competitive and rigorous, with a focus on assessing the candidate's creative abilities, strategic thinking, and cultural fit. Applicants should be prepared to demonstrate their understanding of Anheuser-Busch's brand and products and their ability to generate innovative ideas that align with business strategies and audience needs.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Project management tools (e.g., Asana, Trello, JIRA)
• Presentation software (e.g., Keynote, PowerPoint)

ASSUMPTION: The tools and technologies listed above are commonly used in creative agencies and in-house creative teams. The ideal candidate will have experience with these tools and be able to hit the ground running in this role.

👔 Cultural Fit Considerations

Company Values:

• Dream big
• Serve up new ways to meet life's moments
• Keep dreaming bigger

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on innovation and continuous improvement

Self-Assessment Questions:

• Do you have a passion for dreaming big and pushing the boundaries of what's possible?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you thrive in a collaborative setting and enjoy working with cross-functional teams?

ASSUMPTION: Anheuser-Busch is a company that values creativity, innovation, and collaboration. The ideal candidate will be a self-starter with a passion for dreaming big and pushing the boundaries of what's possible. They will also be comfortable working in a fast-paced, dynamic environment and thrive in a collaborative setting.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
• The creative industry can be highly competitive, with a constant need to generate fresh, innovative ideas
• The role may require travel and on-site presence, which could be challenging for candidates with personal or family commitments
• The New York office can be fast-paced and demanding, with a high-pressure work environment

ASSUMPTION: The Associate Creative Director role presents unique challenges and opportunities for growth. The ideal candidate will be able to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously with competing priorities. They will also be able to generate fresh, innovative ideas and adapt to change.

📈 Similar Roles Comparison

• This role is similar to a Senior Art Director or Senior Copywriter role in a creative agency or in-house creative team
• However, this role is unique in that it focuses specifically on the beer industry and Anheuser-Busch's portfolio of brands
• Career progression in this role could lead to a Creative Director or similar leadership position within the company

ASSUMPTION: The Associate Creative Director role is similar to other senior-level creative roles in the industry, but with a unique focus on the beer industry and Anheuser-Busch's portfolio of brands. The ideal candidate will have experience in a similar role and be able to leverage their skills and expertise to drive success in this position.

📝 Sample Projects

• Developing a comprehensive marketing campaign for a new beer launch, including TV commercials, digital advertising, social media content, and in-store promotions
• Creating a brand refresh for an existing beer brand, including new packaging design, logo, and overall visual identity
• Conceptualizing and executing a large-scale event or sponsorship activation, including logistics, vendor management, and on-site execution

ASSUMPTION: The projects listed above are examples of the types of initiatives the Associate Creative Director may be responsible for in this role. The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to generate innovative ideas and drive results.

❓ Key Questions to Ask During Interview

• Can you describe the creative process and how ideas are generated and refined within the team?
• How does the creative team collaborate with other departments, such as marketing and sales, to ensure brand consistency and alignment with business objectives?
• What opportunities are there for growth and professional development within the company?
• How does the company support work-life balance and employee well-being?
• What is the company's approach to diversity, equity, and inclusion, and how does this impact the creative process?

ASSUMPTION: The interview process for this role is an opportunity for candidates to learn more about the company's culture, values, and work environment. The ideal candidate will be proactive in asking questions and demonstrating their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, including specific examples of your creative work and accomplishments
• Prepare a portfolio showcasing your creative work and accomplishments, including any awards or recognition you have received
• Research Anheuser-Busch's brand and recent campaigns to demonstrate your understanding of the company and its products
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.