📌 Core Information
🔹 Job Title: Associate Creative Director
🔹 Company: GeneDx
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing & Creative
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Leading the creative team in executing the brand's visual, tonal, and auditory identity across all channels.
- Collaborating with cross-functional teams to translate complex science into meaningful storytelling.
- Mentoring and managing a small but mighty internal creative team.
- Driving integrated creative across every format and medium, ensuring best practices and insights are always incorporated.
- Building smart systems to scale the creative process effectively.
ASSUMPTION: This role requires a high level of creativity, leadership, and adaptability to thrive in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Lead with vision, owning the guardianship and execution of the visual, tonal, and auditory brand identity across all channels.
✅ Create, don’t just delegate, by jumping in to design, write, edit, and execute alongside the team when needed.
✅ Inspire and guide the creative team, providing thoughtful direction and actionable feedback that pushes the work forward, ensures delivery against objectives, and results in top-performing content and assets.
✅ Own the full ecosystem, driving integrated creative across every format and medium, including web, print, digital, video, conferences, and long- and short-form content.
✅ Know the audiences, developing a deep understanding of them to ensure creative is audience-appropriate, insights-driven, and effective.
✅ Collaborate cross-functionally, partnering with Product, Marketing, Sales, and other teams to execute on brief and business strategy, and translate complex science into simple, meaningful storytelling that connects.
✅ Create a collaborative team culture, fostering a creative, growth-oriented environment that inspires excellence and collaborative teamwork.
✅ Build smart systems, helping evolve the creative process and resources to scale effectively, whether working with in-house resources or external partners.
✅ Think like a brand-builder, helping GeneDx stand out in the healthcare space with a brand that feels more lifestyle than clinical.
ASSUMPTION: This role requires a strong understanding of brand management, creative direction, and cross-functional collaboration to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Marketing, or a related field (or equivalent experience)
Experience: Minimum 8-10+ years of experience in brand/creative design, ideally with a strong blend of in-house and agency work.
Required Skills:
- Proven expertise in brand/creative design with a killer portfolio showcasing breakthrough, on-brand thinking across digital, video, print, and physical experiences.
- Sharp eye for copy, with the ability to evaluate tone, clarity, and fit against a brand’s personality and voice.
- Proven leadership and communication skills, with the ability to communicate ideas effectively to teams, peers, and company leadership.
- Strong understanding of design principles, typography, color theory, layout techniques, file management, and experience prepping files for print.
- Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Powerpoint.
- Comfortable with project management tools like Monday.com.
Preferred Skills:
- Experience in UI/UX or working closely with product/UX teams to bring brand and user experience together.
- Video editing skills, solid knowledge of MS Office and Teams.
ASSUMPTION: Candidates should have a strong background in creative design, brand management, and leadership to be successful in this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $180,000 USD (Budgeted Range)
Benefits:
- Paid Time Off (PTO)
- Health, Dental, Vision, and Life insurance
- 401k Retirement Savings Plan
- Employee Discounts
- Voluntary benefits
Working Hours: Full-time, with a flexible work arrangement
ASSUMPTION: The salary range provided is a budgeted range and may not reflect the actual compensation for the role.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research, specifically focused on genetic testing and rare genetic disorders
Company Size: 1,001-5,000 employees, providing ample opportunities for growth and collaboration
Founded: GeneDx was founded in 2000, with over 20 years of expertise in diagnosing rare disorders and diseases
Company Description:
- GeneDx delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery.
- The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care.
- GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets.
Company Specialties:
- genetic testing
- rare genetic disorders
- molecular diagnostics
- whole genome sequencing
- next generation sequencing
- neonatal screening
- whole exome sequencing
- genome
- genetics
- artificial intelligence
- and exome
Company Website: www.genedx.com
ASSUMPTION: GeneDx is a well-established company with a strong focus on innovation and growth in the biotechnology industry.
📊 Role Analysis
Career Level: Mid-Senior level, with the opportunity to grow and make a significant impact on the company's creative direction
Reporting Structure: Reports directly to the Sr. Director, Brand and Creative, with the opportunity to manage and mentor a small creative team
Work Arrangement: Remote, with a flexible work arrangement that allows for a healthy work-life balance
Growth Opportunities:
- Potential to grow into a leadership role within the creative team or expand into other areas of the business
- Opportunities to work on a wide range of projects, from brand campaigns to product launches and everything in between
- Chance to collaborate with cross-functional teams, gaining exposure to various aspects of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's creative direction.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from one of the company's offices in Stamford, CT, or Gaithersburg, MD
Office Location(s): 333 Ludlow Street, 8th Floor, Stamford, CT 06902, US; 207 Perry Pkwy, Gaithersburg, Maryland 20877, US
Geographic Context:
- Stamford, CT: A vibrant city with a mix of urban and suburban living, offering a variety of cultural, dining, and recreational opportunities
- Gaithersburg, MD: A family-friendly city with a strong sense of community, located just outside Washington, D.C., offering easy access to urban amenities
Work Schedule: Flexible, with a focus on results and productivity rather than strict hours
ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from a comfortable home office or one of the company's conveniently located offices.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Creative challenge or case study presentation to the creative team
- Final interview with the Sr. Director, Brand and Creative, and other key stakeholders
Key Assessment Areas:
- Creativity and strategic thinking
- Leadership and management skills
- Collaboration and communication skills
- Technical skills in Adobe Creative Suite and project management tools
- Alignment with GeneDx's brand and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your best creative work, demonstrating your ability to execute on brand and tell compelling stories
- Be ready to discuss your creative process and how you approach creative challenges
- Research GeneDx and be prepared to discuss how you can contribute to the company's mission and values
ATS Keywords: Creative Direction, Brand Management, Design, Copywriting, Team Leadership, Cross-Functional Collaboration, Adobe Creative Suite, Project Management, Remote Work, Biotechnology, Genetic Testing
ASSUMPTION: The interview process at GeneDx is designed to assess both your technical skills and cultural fit, with a focus on creativity, leadership, and collaboration.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Powerpoint
- Monday.com (project management)
- MS Office and Teams
- Video editing software (optional)
ASSUMPTION: Proficiency in the listed tools and technologies is required for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Be bold in our vision and brave in our execution
- Communicate directly, with empathy
- Do what we say we’re going to do
- Be adaptable to change
- Operate with a bias for action
Work Style:
- Collaborative and team-oriented, with a focus on collective success
- Adaptable and flexible, able to pivot as needed in a fast-paced environment
- Results-driven, with a strong work ethic and attention to detail
- Culturally aware and inclusive, with a commitment to diversity, equity, and inclusion
Self-Assessment Questions:
- How do you align with GeneDx's commitment to bold vision and brave execution?
- Can you provide an example of a time when you had to adapt to change, and how did you approach it?
- How do you balance a strong work ethic with maintaining a healthy work-life balance?
ASSUMPTION: Cultural fit is essential for success at GeneDx, with a strong emphasis on collaboration, adaptability, and a results-driven work ethic.
⚠️ Potential Challenges
- Managing a small but mighty creative team, requiring strong leadership and mentoring skills
- Balancing the need for bold, innovative creative with the constraints of brand guidelines and stakeholder expectations
- Working in a fast-paced, dynamic environment that requires adaptability and flexibility
- Collaborating with cross-functional teams, requiring strong communication and project management skills
ASSUMPTION: These challenges require a proactive, solutions-oriented approach and a strong commitment to continuous learning and growth.
📈 Similar Roles Comparison
- Unlike traditional agency roles, this in-house position offers the opportunity to work closely with stakeholders and have a direct impact on the company's brand and creative direction
- Compared to other in-house creative roles, this position offers a unique blend of leadership, management, and hands-on creative responsibilities
- Career path comparison: This role can serve as a stepping stone to leadership positions within the creative team or other areas of the business
ASSUMPTION: This role offers a unique blend of leadership, management, and creative responsibilities, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing a comprehensive brand style guide and tone of voice guidelines to ensure consistent branding across all touchpoints
- Creating a suite of on-brand templates for various marketing materials, such as brochures, presentations, and social media graphics
- Conceptualizing and executing a brand campaign that showcases GeneDx's unique value proposition and sets it apart in the competitive landscape
ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities required for this role, highlighting the need for a versatile and creative problem-solver.
❓ Key Questions to Ask During Interview
- Can you describe the creative team's current structure and how this role fits into it?
- How does the creative team collaborate with other departments, such as Product, Marketing, and Sales?
- What are the biggest challenges facing the creative team currently, and how can this role help address them?
- How does GeneDx support the professional development and growth of its creative team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your best creative work, demonstrating your ability to execute on brand and tell compelling stories
- Be ready to discuss your creative process and how you approach creative challenges
- Research GeneDx and be prepared to discuss how you can contribute to the company's mission and values
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
