Associate Creative Director – Social Home

📌 Core Information

🔹 Job Title: Associate Creative Director – Social Home

🔹 Company: SharkNinja

🔹 Location: Needham, MA

🔹 Job Type: On-site

🔹 Category: Creative Services

🔹 Date Posted: May 13, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and elevating SharkNinja’s global social presence
• Crafting compelling, innovative social media content
• Driving engagement and connecting authentically with consumers
• Collaborating with global social strategy, content creators, and production teams

ASSUMPTION: This role requires a strategic and creative thinker who can balance brand guidelines with cultural relevance and performance-driven insights.

📋 Key Responsibilities

✅ Creative Concepting & Content Direction: Drive ideation and oversee the creation of engaging, platform-native content – from product storytelling to quick-turn trend responses to culturally relevant campaigns.

✅ Proof of Concept Posts: Ideate, shoot, edit, and produce posts across platforms to demonstrate and/or sell-in concepts.

✅ Mentor & Collaborate: Work hands-on developing content by collaborating closely with designers, writers, editors, global strategists, and creators to bring the work to life.

✅ Cross-Functional Partnership: Work closely with cross-functional teams including product marketing, marketing, IMC, media, PR, and partnerships to ensure work aligns with cohesive go-to-market launch objectives.

✅ Performance-Driven Insights: Create with purpose – balancing emotional resonance with business results – and evolve work based on performance insights.

✅ Brand Stewardship: Ensure all content aligns with SharkNinja’s visual and tonal standards while evolving with the social and cultural landscape.

✅ Social Media Expertise: Always watching, learning, and applying the latest trends, formats, and platform updates to keep our work fresh and competitive.

ASSUMPTION: This role requires a strong understanding of social media trends, platform behaviors, influencer culture, and social-first storytelling.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Creative, or a related field (Master’s preferred).

Experience: 5+ years of experience in social media and digital creative roles, ideally in fast-paced, high-growth environments or agencies.

Required Skills:

• Strategic and creative thinking
• Storytelling ability
• Executing ideas with speed, agility, and creative clarity
• Exceptional communication and presentation skills
• Deep understanding of content trends, platform behaviors, influencer culture, and social-first storytelling

Preferred Skills:

• Experience leading creative teams
• Collaborating with cross-functional partners
• Working with product development teams

ASSUMPTION: Candidates should have a strong portfolio of social-first creative that demonstrates strategic insight, storytelling ability, and executional excellence.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for mid-senior level roles in the Appliances, Electrical, and Electronics Manufacturing industry in the Boston, MA area)

Benefits:

• Competitive health insurance
• Retirement plans
• Paid time off
• Employee stock purchase options
• Wellness programs
• SharkNinja product discounts

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: SharkNinja operates in the Appliances, Electrical, and Electronics Manufacturing industry, focusing on creating 5-star rated lifestyle solutions through innovative products for consumers around the world.

Company Size: SharkNinja has 1,001-5,000 employees, providing ample opportunities for collaboration and growth.

Founded: 1994, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories.

Company Description:

• SharkNinja is a global product design and technology company
• Known for its two billion-dollar brands, Shark and Ninja
• Focuses on creating innovative products for consumers around the world

Company Specialties:

• Consumer Goods and Product Marketing

Company Website: http://www.sharkninja.com

ASSUMPTION: SharkNinja's focus on innovation and disruption provides an exciting environment for creative professionals.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: Reports to the VP, Creative Lead Home

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential to shape the voice and visual storytelling of iconic brands across platforms
• Opportunity to define how SharkNinja shows up in culture, from big brand moments to real-time trends
• Dynamic, innovative, and design-forward creative team in a business that never stands still

ASSUMPTION: This role offers significant growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: On-site

Office Location(s): 89 A Street, Needham, MA 02494, US

Geographic Context:

• Needham, MA is a suburb of Boston, offering a mix of urban and suburban living
• Close proximity to major highways and public transportation
• Access to various amenities, including shopping, dining, and recreational activities

Work Schedule: Full-time (40 hours per week), with potential for flexible hours based on project needs

ASSUMPTION: The on-site work environment provides ample opportunities for collaboration and creative synergy.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the creative team
• Final interview with the VP, Creative Lead Home

Key Assessment Areas:

• Creativity and strategic thinking
• Portfolio presentation and discussion
• Communication and presentation skills
• Cultural fit and alignment with SharkNinja's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a strong portfolio showcasing your creative concepting, content direction, and social media expertise
• Research SharkNinja's brand voice, tone, and visual standards to demonstrate your understanding of the brand
• Be prepared to discuss your approach to balancing emotional resonance with business results

ATS Keywords: Social Media, Digital Creative, Content Trends, Influencer Culture, Storytelling, Creative Leadership, Collaboration, Communication, Presentation Skills, Brand Stewardship, Performance Insights, Cultural Relevance, Agility, Mentorship, Creative Concepting, Content Direction

ASSUMPTION: Applicants should tailor their application materials to include relevant industry-specific keywords to increase visibility with applicant tracking systems.

🛠️ Tools & Technologies

• Social media platforms (e.g., Instagram, Facebook, Twitter, TikTok)
• Design and content creation software (e.g., Adobe Creative Suite, Canva, Hootsuite)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: Proficiency in relevant social media platforms, design software, and project management tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Outrageously Extraordinary mindset
• Tackling the impossible and pushing boundaries
• Driving results that others only dream of

Work Style:

• Collaborative and creative team environment
• Fast-paced and dynamic work culture
• Focus on innovation and disruption

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with cross-functional teams to align content with cohesive go-to-market launch objectives?
• Can you balance emotional resonance with business results and evolve work based on performance insights?

ASSUMPTION: Candidates should assess their fit with SharkNinja's values and work style to ensure a successful and fulfilling work experience.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to changing social media trends and platform updates
• Balancing creative excellence with efficiency and speed
• Working in a fast-paced, high-growth environment

ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on social media content creation and strategy for a global consumer products company
• Similar roles may include Social Media Manager, Content Creator, or Creative Director, but this role combines these responsibilities with a strategic focus on brand building and product love
• Career path comparison: This role offers significant growth opportunities, potentially leading to a VP or Director-level position within the creative team

ASSUMPTION: Applicants should research similar roles and compare their responsibilities, required skills, and career growth potential to make an informed decision about this opportunity.

📝 Sample Projects

• Developing a social media campaign to launch a new product line, including concepting, content creation, and performance analysis
• Creating a series of quick-turn trend response posts to capitalize on relevant cultural moments and events
• Producing a brand film or video series to showcase SharkNinja's brand voice, tone, and visual standards

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to apply strategic thinking and creative excellence to real-world scenarios.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall creative strategy for SharkNinja?
• What are the key priorities for the first 90 days in this role?
• How does the creative team collaborate with other departments, such as product marketing and IMC?
• What are the most significant challenges facing the creative team, and how can this role address them?
• How does SharkNinja support the professional growth and development of its creative team members?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through SharkNinja's careers page
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a strong portfolio showcasing your creative concepting, content direction, and social media expertise
• Research SharkNinja's brand voice, tone, and visual standards to demonstrate your understanding of the brand
• Be prepared to discuss your approach to balancing emotional resonance with business results during the interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.