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Associate Creative Media Specialist - CST

Medtronic
Full-time
On-site
Atlanta, Georgia, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Associate Creative Media Specialist - CST

πŸ”Ή Company: Medtronic

πŸ”Ή Location: Memphis, Tennessee, United States of America (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: May 5, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote (Telecommute)

πŸš€ Job Overview

Key aspects of this role include:

  • Creating and producing multimedia content for external channels
  • Collaborating with various teams to strategize and gain approval for content
  • Managing the promotional materials approval process
  • Optimizing content for maximum engagement
  • Staying updated with industry trends and platform updates

ASSUMPTION: This role requires a strong understanding of digital marketing, content creation, and project management. The ideal candidate will be a self-starter with excellent communication skills and the ability to work collaboratively in a fast-paced, regulated industry.

πŸ“‹ Key Responsibilities

βœ… Create high-quality, engaging, and visually appealing content for various digital platforms (social media, email, web, and paid ads)

βœ… Collaborate with various teams to strategize, source, create, and gain approval for multimedia content

βœ… Manage the promotional materials approval process, gaining content approval from product marketing, regulatory, legal, and clinical teams

βœ… Maintain the U.S. Content Calendar and ensure consistent and timely delivery of content

βœ… Stay updated with industry trends and platform updates to optimize content for maximum engagement

ASSUMPTION: The role may involve working with multiple teams and stakeholders, requiring strong communication and project management skills. The candidate should be comfortable generating high-impact, innovative content in a fast-paced environment.

🎯 Required Qualifications

Education: High School Diploma or equivalent

Experience: 4+ years of relevant experience in creative media design, graphic design, or content creation

Required Skills:

  • Copywriting: Craft engaging and concise copy that captures the audience’s attention and conveys the message effectively
  • Graphic Design & Multimedia Content Creation: Create visually stunning graphics, infographics, and illustrations to complement social media posts and enhance their visual appeal
  • Project Management: Manage the promotional materials approval process for content and assets

Preferred Skills:

  • Strong writing, editing, and copywriting skills
  • Basic graphic design and video editing technical skills
  • Working knowledge and experience of enterprise social media management platforms, Sprout Social preferred
  • Working knowledge and experience of email marketing software platforms, Eloqua and SalesForce Marketing Cloud preferred

ASSUMPTION: While a degree in marketing, communications, or a related field may be beneficial, the most important qualifications are relevant experience and a strong portfolio demonstrating the candidate's ability to create engaging multimedia content.

πŸ’° Compensation & Benefits

Salary Range: $52,000 - $78,000 per year (USD)

Benefits:

  • Health, Dental, and Vision Insurance
  • Health Savings Account and Healthcare Flexible Spending Account
  • Life Insurance and Long-term Disability Leave
  • Dependent Daycare Spending Account
  • Tuition Assistance/Reimbursement
  • Incentive Plans
  • 401(k) Plan Plus Employer Contribution and Match
  • Short-term Disability
  • Paid Time Off and Paid Holidays
  • Employee Stock Purchase Plan
  • Employee Assistance Program

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on market research for similar roles in the United States. The actual salary may vary based on factors such as experience, education, and location.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Medical Equipment Manufacturing

Company Size: 10,001+ employees (Global leader in medical technology)

Founded: 1949 (Minneapolis, MN, USA)

Company Description:

  • Medtronic is a global leader in medical technology, dedicated to improving lives through its innovative products and services
  • The company offers a broad range of products and services, including cardiac and vascular devices, neurological and spinal technologies, and diabetes management solutions
  • Medtronic is committed to advancing the field of healthcare technology and boldly attacking the most challenging health problems facing humanity

Company Specialties:

  • Cardiac and Vascular Devices
  • Neurological and Spinal Technologies
  • Diabetes Management Solutions
  • Enterprise Social Media Management Platforms
  • Email Marketing Software Platforms

Company Website: www.medtronic.com

ASSUMPTION: Medtronic is a large, global company with a strong focus on innovation and improving lives through its products and services. The company offers a wide range of benefits and opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Strategic Marketing function within the Cranial & Spinal Technologies (CST) operating unit

Work Arrangement: Remote (Telecommute) with the option to work on-site at one of Medtronic's offices

Growth Opportunities:

  • Advancement within the Strategic Marketing function or other marketing roles within Medtronic
  • Expansion into other operating units or functional areas within the company
  • Development of leadership and management skills through mentorship and training programs

ASSUMPTION: This role offers opportunities for career growth and development within a large, global organization. The ideal candidate will be a self-starter with strong communication and project management skills, as well as a passion for storytelling through digital media.

🌍 Location & Work Environment

Office Type: Medtronic's offices are modern, collaborative workspaces designed to foster innovation and creativity

Office Location(s): Memphis, Tennessee, United States of America (Remote)

Geographic Context:

  • Memphis, Tennessee, is located in the Mid-South region of the United States, along the Mississippi River
  • The city is known for its rich history, cultural attractions, and vibrant music scene
  • Memphis is home to several Fortune 500 companies and offers a competitive job market

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from home, with the option to visit Medtronic's offices as needed. The ideal candidate will be comfortable working independently and managing their time effectively.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-depth interview with the hiring manager and other team members
  • Background check and reference check
  • Final interview with the director or vice president of the Strategic Marketing function

Key Assessment Areas:

  • Communication skills and ability to work collaboratively with various teams
  • Project management skills and ability to manage multiple projects simultaneously
  • Creativity and ability to generate innovative content in a fast-paced environment
  • Understanding of digital marketing, social media management, and email marketing platforms
  • Alignment with Medtronic's mission, values, and company culture

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Include examples of your multimedia content creation and project management experience
  • Demonstrate your understanding of Medtronic's mission, values, and company culture in your cover letter
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

ATS Keywords: Content creation, social media management, email marketing, project management, multimedia content, graphic design, copywriting, digital marketing, collaboration, innovation, storytelling, remote work, telecommute

ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team's availability. The ideal candidate will be proactive, persistent, and patient throughout the application process.

πŸ› οΈ Tools & Technologies

  • Adobe Photoshop and InDesign
  • Sprout Social (enterprise social media management platform)
  • Eloqua and SalesForce Marketing Cloud (email marketing software platforms)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Quality
  • Innovation
  • Collaboration
  • Diversity & Inclusion
  • Sustainability

Work Style:

  • Collaborative and team-oriented
  • Fast-paced and results-driven
  • Adaptable and open to feedback
  • Committed to continuous learning and improvement
  • Passionate about Medtronic's mission and values

Self-Assessment Questions:

  • How do you align with Medtronic's value of innovation, and how have you demonstrated this in your previous roles?
  • How do you approach working collaboratively with various teams, and can you provide an example of a successful project where you managed multiple stakeholders?
  • How do you stay updated with industry trends and platform updates, and how have you applied this knowledge in your previous roles?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Medtronic, with a passion for the company's mission and values. They will be a self-starter with excellent communication and project management skills, as well as a willingness to learn and adapt in a fast-paced, regulated industry.

⚠️ Potential Challenges

  • Managing multiple projects simultaneously and meeting tight deadlines
  • Working collaboratively with various teams and stakeholders, including product marketing, regulatory, legal, and clinical teams
  • Adapting to changes in industry trends and platform updates
  • Working remotely and managing time effectively
  • Balancing creativity and innovation with regulatory compliance

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, regulated industry and managing multiple projects simultaneously. They will be adaptable, open to feedback, and committed to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on creating and producing multimedia content for the Cranial and Spinal Technologies business’ external channels
  • Similar roles in other operating units or functional areas may have different responsibilities and reporting structures
  • Career paths within Medtronic may vary depending on the individual's skills, interests, and performance

ASSUMPTION: This role offers unique opportunities for career growth and development within a large, global organization. The ideal candidate will be a self-starter with strong communication and project management skills, as well as a passion for storytelling through digital media.

πŸ“ Sample Projects

  • Creating a social media campaign to raise awareness about a new product launch
  • Developing an email marketing series to educate customers about a specific medical condition and its treatment options
  • Managing the promotional materials approval process for a major marketing campaign, coordinating with multiple teams and stakeholders

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to demonstrate their ability to create engaging multimedia content, manage multiple projects simultaneously, and work collaboratively with various teams.

❓ Key Questions to Ask During Interview

  • What are the most significant challenges facing the Cranial & Spinal Technologies business, and how can this role help address them?
  • How does this role fit into the overall marketing strategy for the Cranial & Spinal Technologies business?
  • What opportunities are there for growth and development within the Strategic Marketing function and Medtronic as a whole?
  • How does Medtronic support work-life balance for its employees, particularly those working remotely?
  • What are the most important qualities and skills for success in this role, according to the hiring manager and team members?

ASSUMPTION: The ideal candidate will be proactive and inquisitive, asking thoughtful questions to demonstrate their interest in the role and Medtronic's mission and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.