- Job Title: Associate-Demand Generation
- Company: Innovaccer Inc.
- Location: Noida, Uttar Pradesh, India
- Job Type: On-site, Full-time
- Category: Healthcare, Marketing
- Date Posted: April 11, 2025
- Experience Level: 2-4 years
🚀 Job Overview
Key aspects of this role include:
- Driving lead generation campaigns for Innovaccer clients under the cross-sell and upsell sales motion.
- Collaborating with internal teams to increase penetration across strategic accounts.
- Identifying and developing new opportunities within existing enterprise accounts.
- Engaging with prospects via phone, email, LinkedIn, industry events, and webinars.
ASSUMPTION: This role requires a strong understanding of the US market and healthcare industry, as well as excellent communication and interpersonal skills.
📋 Key Responsibilities
✅ Identify and develop new opportunities within existing enterprise accounts, particularly across untapped departments or business units.
✅ Build and execute structured account mapping and expansion plans to increase penetration across strategic accounts.
✅ Conduct research to identify key decision-makers and stakeholders within assigned accounts.
✅ Engage with prospects via phone, email, LinkedIn, industry events, conferences, and webinars to uncover pain points and propose relevant solutions.
✅ Develop a deep understanding of the customer’s organization, strategic goals, and existing technology landscape.
✅ Collaborate closely with internal sales, marketing, and customer success teams to coordinate outreach and expansion efforts.
✅ Maintain and grow a healthy opportunity pipeline by nurturing existing relationships and identifying cross-sell/up-sell avenues.
✅ Provide insights and feedback to inform tailored messaging, product positioning, and campaign strategies for key accounts.
✅ Track, measure, and report on performance metrics including meetings booked, opportunity conversion, and pipeline growth.
✅ Stay informed on industry trends, competitive offerings, and changes within client organizations that could present new sales opportunities.
ASSUMPTION: This role involves a significant amount of outreach and relationship-building, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 2-4+ years of experience in account management, generating leads through cold calling, emailing, LinkedIn, conferences, and ABM activities in the US market.
- Required Skills:
- Strong communication and interpersonal skills
- Proven track record of meeting or exceeding sales targets
- Ability to work independently and as part of a team
- Proficiency in using CRM software and other sales tools
- Ability to build strong relationships with customers and internal stakeholders
Preferred Skills:
- Experience with healthcare industry trends and competitive offerings
- Familiarity with ABM (Account-Based Marketing) strategies
ASSUMPTION: Candidates with experience in healthcare or healthcare technology are strongly preferred.
💰 Compensation & Benefits
- Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for similar roles in Noida)
- Benefits:
- Generous leave benefits (up to 40 days)
- Parental leave policy
- Sabbatical leave policy
- Health insurance for employee and family
- Pet-friendly office (Noida office only)
- Creche facility for children (India offices only)
Working Hours: Full-time, 5-day workweek
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Noida. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Healthcare technology (HealthIT)
- Company Size: 1,001-5,000 employees
- Founded: 2014
- Company Description: Innovaccer activates the flow of healthcare data, empowering providers, payers, and government organizations to deliver intelligent and connected experiences that advance health outcomes. The Healthcare Intelligence Cloud equips every stakeholder in the patient journey to turn fragmented data into proactive, coordinated actions that elevate the quality of care and drive operational performance.
- Company Specialties: Quality reporting, interoperable data lake, drilled-down contract performance, population health, health equity, value-based care, healthIT, healthtech, customer relationship management, and pharmacy.
📊 Role Analysis
- Career Level: Mid-level marketing role with opportunities for growth and career advancement.
- Reporting Structure: This role reports directly to the Manager-Demand Generation and collaborates closely with internal sales, marketing, and customer success teams.
- Work Arrangement: On-site, 5-day workweek in Noida, India.
- Growth Opportunities: Potential career growth paths include promotions to Senior Associate, Manager, or Director roles within the marketing department.
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in marketing within the healthcare technology industry.
🌍 Location & Work Environment
- Office Type: Modern, pet-friendly tech space in Noida, India.
- Office Location: Noida, Uttar Pradesh, India
- Geographic Context: Noida is a bustling city in the National Capital Region of India, offering a mix of urban and suburban living with easy access to Delhi.
- Work Schedule: Full-time, 5-day workweek with flexible hours to accommodate team collaboration and client needs.
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong emphasis on collaboration and teamwork.
💼 Interview & Application Insights
- Typical Process: Online application submission → Phone/Video screen → Technical assessment → Final round interview → Offer
- Key Assessment Areas: Problem-solving skills, communication and interpersonal skills, sales acumen, and industry knowledge.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of successful lead generation campaigns and account expansion strategies.
- Familiarize yourself with Innovaccer's products and services, as well as the healthcare industry trends.
- Company Values: Innovation, customer-centricity, collaboration, and excellence.
- Work Style: Fast-paced, collaborative, and data-driven.
- Self-Assessment Questions:
- How do you stay organized and manage your time when juggling multiple priorities?
- Can you provide an example of a time when you successfully navigated a challenging sales situation?
- How do you approach learning and adapting to new tools and technologies?
ASSUMPTION: Candidates who are self-motivated, results-driven, and comfortable working in a fast-paced environment will thrive in this role.
⚠️ Potential Challenges
- The role requires a significant amount of outreach and relationship-building, which can be challenging and time-consuming.
- The healthcare industry is constantly evolving, and candidates must stay informed about industry trends and competitive offerings.
- The role may involve working with stakeholders across different time zones, requiring flexibility and adaptability.
📈 Similar Roles Comparison
- Comparison with Account Executive (AE) roles: This role focuses more on lead generation and account expansion, while AE roles typically focus on closing sales and managing customer relationships.
- Comparison with Business Development Representative (BDR) roles: This role requires a deeper understanding of the healthcare industry and a stronger focus on account-based marketing strategies compared to BDR roles.
- Career path comparison: This role offers a clear path for career growth within the marketing department, with opportunities for promotions to Senior Associate, Manager, or Director roles.
📝 Sample Projects
- Developing and executing a targeted account-based marketing (ABM) campaign for a key healthcare provider.
- Identifying and pursuing new opportunities within an existing enterprise account, resulting in a significant increase in revenue.
- Collaborating with the marketing team to create tailored messaging and content for a major healthcare conference.
ASSUMPTION: Successful candidates will have a proven track record of driving results through strategic planning, execution, and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- How does Innovaccer support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
- How does Innovaccer approach customer success and retention, and how does this role contribute to those efforts?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/innovaccer/jobs/7942916002).
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of successful lead generation campaigns and account expansion strategies.
- Familiarize yourself with Innovaccer's products and services, as well as the healthcare industry trends.
- Follow up with the hiring manager after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
