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Associate, Digital and Programmatic

dentsu
Full-time
On-site
Los Angeles, California, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Associate, Digital and Programmatic

πŸ”Ή Company: Dentsu

πŸ”Ή Location: New York - 150 E 42nd

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: July 28, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing programmatic campaigns across clients within Dentsu's portfolio of agencies
  • On-the-job training in industry landscape, technologies, and campaign management
  • Collaborating with agency team counterparts, including planning, activation, ad ops, and analytics teams
  • Providing optimization suggestions and campaign performance insights

ASSUMPTION: This role is ideal for recent graduates or early-career professionals looking to gain experience in digital and programmatic media. It offers a comprehensive learning opportunity within a global advertising agency.

πŸ“‹ Key Responsibilities

βœ… Manage programmatic campaigns across clients within Dentsu's portfolio of agencies, including Carat, dentsuX/360i, and iProspect

βœ… Receive on-the-job training in industry landscape, technologies, technology partnerships, campaign management, client services, ad trafficking, analysis, and communications

βœ… Support senior associates/managers with all client deliverables, including campaign set up, launch notifications, ad creative screenshots, reporting, and updates

βœ… Understand and implement responsibilities to traffic in the ad serving process, coordinating assets for upcoming campaign launches

βœ… Collaborate with agency team counterparts, including the planning, activation, ad ops, and analytics team

βœ… Manage pace reporting across campaigns and provide optimization suggestions to ensure full delivery

βœ… Become proficient in pulling data from programmatic buying platforms for reporting and provide reporting insights

βœ… Troubleshoot campaign set up, tag management, brand safety set up, performance and pace fluctuations

βœ… Become an expert in the digital display ecosystem, understanding the taxonomy of programmatic media landscape and its components

βœ… Become an expert in Dentsu's publisher technology, including their partner DSPs and their consoles

βœ… Co-manage media vendor delivery reporting and complete campaign reconciliations on a monthly basis

ASSUMPTION: This role requires a strong attention to detail, excellent communication skills, and the ability to work well within a team. It also demands a willingness to learn and adapt in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's Degree

Experience: 1+ years of experience in analytics, data

Required Skills:

  • Interest in Digital & Programmatic Media

Preferred Skills:

  • Previous experience in advertising or media industry
  • Familiarity with programmatic buying platforms

ASSUMPTION: While previous experience in the advertising or media industry is not required, it may be beneficial for candidates looking to hit the ground running in this role.

πŸ’° Compensation & Benefits

Salary Range: $42,000 - $45,000 per year

Benefits:

  • Medical, vision, and dental insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401k
  • Flexible paid time off
  • At least 15 paid holidays per year
  • Paid sick and safe leave
  • Paid parental leave

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for entry-level positions in digital and programmatic media within the advertising industry in New York City.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, media buying, and people-based marketing.

Company Size: Dentsu is a large global company with over 10,000 employees worldwide. This size offers opportunities for growth and exposure to diverse projects and teams.

Founded: Dentsu was founded in 1901 and has since grown into a global leader in the advertising industry.

Company Description:

  • Dentsu is a global media, creative, and cultural agency with a presence in over 145 countries
  • The company specializes in creating integrated brand experiences that connect with consumers across all touchpoints
  • Dentsu's mission is to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy

Company Specialties:

  • Marketing communications
  • Advertising
  • Media planning
  • Media buying
  • People-Based Marketing
  • Creative
  • Innovation
  • Data
  • and Technology

Company Website: dentsu.com

ASSUMPTION: Dentsu's extensive global presence and diverse service offerings provide ample opportunities for career growth and development within the advertising industry.

πŸ“Š Role Analysis

Career Level: This role is an entry-level or associate position, ideal for recent graduates or early-career professionals.

Reporting Structure: The associate will report to a senior associate/manager within the agency.

Work Arrangement: This role is on-site, with the primary work location being Dentsu's office at 150 E 42nd St, New York.

Growth Opportunities:

  • As an entry-level role, this position offers opportunities for career progression within Dentsu's portfolio of agencies
  • Candidates can gain valuable experience and skills in digital and programmatic media, setting them up for success in more senior roles
  • Dentsu's global presence provides opportunities for international assignments or transfers

ASSUMPTION: Given Dentsu's large size and global footprint, there are numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Dentsu's New York office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 150 E 42nd St, New York, NY 10017

Geographic Context:

  • New York City is a major hub for the advertising industry, offering numerous networking and professional development opportunities
  • The office is located in Midtown Manhattan, providing easy access to public transportation and various amenities
  • The city's vibrant culture and diverse communities offer a rich environment for personal and professional growth

Work Schedule: Full-time, Monday-Friday, with standard business hours

ASSUMPTION: Working in Dentsu's New York office provides candidates with the opportunity to be part of a dynamic and fast-paced work environment in the heart of one of the world's most exciting cities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with a member of the HR team
  • In-person or virtual interview with the hiring manager and/or team members
  • Final interview with the agency's leadership team

Key Assessment Areas:

  • Understanding of digital and programmatic media
  • Problem-solving skills and attention to detail
  • Communication and teamwork skills
  • Adaptability and willingness to learn

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your understanding of digital and programmatic media in your application materials
  • Showcase your problem-solving skills and attention to detail through specific examples

ATS Keywords: Programmatic, digital media, campaign management, client services, ad trafficking, data analysis, optimization, collaboration, advertising services

ASSUMPTION: Dentsu's application process is designed to assess candidates' skills and cultural fit for the role and the company. Being prepared to discuss specific examples of your relevant experiences and skills will help you succeed in the interview process.

πŸ› οΈ Tools & Technologies

  • Programmatic buying platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
  • Ad serving platforms (e.g., Google Campaign Manager, Adobe Advertising Cloud)
  • Data visualization tools (e.g., Google Data Studio, Tableau)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is not required for this role, as on-the-job training will be provided. However, any relevant experience with these tools will be beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Collaboration
  • Creativity
  • Curiosity
  • Courage

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Data-driven and analytical
  • Innovative and creative

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working collaboratively with diverse teams?
  • Do you have a strong attention to detail and a knack for problem-solving?
  • Are you curious and eager to learn about digital and programmatic media?

ASSUMPTION: Dentsu's culture values integrity, collaboration, creativity, curiosity, and courage. Candidates who align with these values and work styles will be well-suited to this role and the company.

⚠️ Potential Challenges

  • Managing multiple campaigns and client deliverables simultaneously may be challenging for candidates new to the role
  • Keeping up with the fast-paced nature of the advertising industry and digital media landscape may require continuous learning and adaptation
  • Working in a large global agency may present opportunities for career growth but also competition for advancement
  • New York City's high cost of living may be a challenge for some candidates

ASSUMPTION: These challenges can be overcome with strong time management skills, a willingness to learn and adapt, and a proactive approach to career development.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to entry-level or associate positions in digital and programmatic media within advertising agencies
  • Compared to other entry-level roles in the advertising industry, this position offers a comprehensive learning opportunity and exposure to various aspects of digital and programmatic media
  • Career progression in this role may lead to more senior positions in digital and programmatic media, account management, or strategy

ASSUMPTION: This role is well-suited to candidates interested in gaining experience in digital and programmatic media within a global advertising agency.

πŸ“ Sample Projects

  • Managing a programmatic campaign for a major retail client, optimizing performance, and ensuring full delivery
  • Collaborating with cross-functional teams to develop and execute a comprehensive digital media strategy for a new product launch
  • Analyzing campaign performance data to identify trends and insights, and presenting findings to the client and internal stakeholders

ASSUMPTION: These sample projects illustrate the types of responsibilities and initiatives an associate in this role might undertake, showcasing the breadth of experience and skills that can be gained in this position.

❓ Key Questions to Ask During Interview

  • Can you describe the onboarding process for new associates and the training opportunities available?
  • How does this role fit into the agency's overall structure, and what opportunities are there for career growth within the company?
  • What is the team culture like, and how does the team support each other's growth and development?
  • How does Dentsu approach work-life balance, and what resources are available to support associates' well-being?
  • What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and shows that you are proactive and thoughtful in your approach to the application process.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare for your interview by researching Dentsu's company values, culture, and recent campaigns
  • Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.