Associate Digital Marketer - Search Ads Specialist

📌 Core Information 🔹 Job Title: Associate Digital Marketer - Search Ads Specialist 🔹 Company: MassCampaigns (A Unit of Customerlabs) 🔹 Location: Chennai, Tamil Nadu, India 🔹 Job Type: Full-Time, On-Site 🔹 Category: Marketing 🔹 Date Posted: April 14, 2025 🚀 Job Overview Key aspects of this role include: 1. Developing and implementing effective search advertising strategies to drive lead generation and increase brand visibility. 2. Managing Google Ads campaigns, including keyword research, ad copy creation, bid management, and performance tracking. 3. Conducting A/B testing and optimization to improve campaign performance and ROAS/Profitability. 4. Analyzing campaign data and providing insights and recommendations for optimization. 5. Collaborating with the creative team to develop compelling ad creatives and landing pages. 6. Staying informed about industry trends, best practices, and new technologies in search advertising. ASSUMPTION: This role requires a strong understanding of digital marketing strategies, excellent communication skills, and a passion for staying updated with the latest trends in online advertising. 📋 Key Responsibilities ✅ Develop and implement effective search advertising strategies to drive lead generation and increase brand visibility. ✅ Manage Google Ads campaigns, including keyword research, ad copy creation, bid management, and performance tracking. ✅ Conduct A/B testing and optimization to improve campaign performance and ROAS/Profitability. ✅ Analyze campaign data and provide insights and recommendations for optimization. ✅ Collaborate with the creative team to develop compelling ad creatives and landing pages. ✅ Stay informed about industry trends, best practices, and new technologies in search advertising. ASSUMPTION: The ideal candidate will have a strong understanding of digital marketing strategies, excellent communication skills, and a passion for staying updated with the latest trends in online advertising. 🎯 Required Qualifications Education: - Bachelor's degree in marketing, Advertising, or a related field. Experience: - 2-4 years of experience in search advertising, with a focus on Google Ads Lead Generation campaigns. - Proven track record of successfully managing large budget campaigns (at least 20 Lakh INR/month) and driving lead generation. - In-depth knowledge of the Google Ads platform, including keyword targeting, ad formats, and bidding strategies. Required Skills: - Google Ads - Search Advertising - Lead Generation - Campaign Management - Keyword Research - Ad Copy Creation - Bid Management - Performance Tracking - A/B Testing - Data Analysis - Collaboration - Creative Development - Industry Trends - Digital Marketing Strategies - Communication Skills Preferred Qualifications (Good to have): - Experience with other digital advertising platforms, such as Facebook Ads or Microsoft Advertising. - Certification in Google Ads or other relevant digital marketing certifications. - E-Commerce campaign management experience. ASSUMPTION: Candidates with additional experience in other digital advertising platforms, certifications, or e-commerce campaign management will have an advantage. 💰 Compensation & Benefits Salary Range: INR 6-8 Lakh per annum (Estimated based on industry standards for role, experience level, and location) Benefits: - Competitive salary package - Performance-based bonuses - Comprehensive health insurance - Retirement plan contributions - Generous leave policy - Professional development opportunities - Dynamic and enjoyable work environment Working Hours: Full-time (40 hours/week) with flexible hours and remote work options available. ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Marketing & Advertising Company Size: Medium (51-200 employees) Founded: 2013 Company Description: MassCampaigns, a unit of Customerlabs, specializes in top-class creative and digital marketing services to transform brands from "Unknown" to "Well-known." They foster a dynamic work environment that empowers individuals with full ownership and encourages professional growth. Company Specialties: Customer Data Platform, first-party data, PPC, e-commerce marketing, CDP, conversion tracking in Google Ads, Google Ads, Conversions API, CAPI, Digital Marketing, LinkedIn Marketing, SaaS, Meta Ads, Facebook Ads, MarTechStack, Data privacy, Privacy + Personalization, Ad Personalization, First party data, No Code CDP, Conversion Tracking Setup, No Code Event Tracking Setup, GA4, Omnichannel Marketing, eCommerce Ads Personalization, Lead Gen, Demand Gen, SaaS Ads personalization, and First party data use cases. Company Website: https://customerlabs.com ASSUMPTION: MassCampaigns is a well-established company in the marketing and advertising industry, focusing on first-party data and digital marketing strategies to help brands grow and succeed. 📊 Role Analysis Career Level: Mid-level Reporting Structure: This role reports directly to the Digital Marketing Manager and works closely with the creative team and other marketing specialists. Work Arrangement: On-site with flexible remote work options available. Growth Opportunities: - Opportunities for career progression within the digital marketing team. - Potential to take on more responsibilities and lead projects as experience and skills develop. - Exposure to various aspects of digital marketing, allowing for a well-rounded skill set. ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a clear path for career progression within the digital marketing team. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with state-of-the-art facilities. Office Location(s): 2711 Centerville Road, Suite 400, Willington, New Castle, US, and No 271, Scheme Road, Anna Salai, Teynampet, 2nd floor, Suite-1, MaanSarovar Tower, Chennai, Tamil Nadu, IN. Geographic Context: - Willington, New Castle, US: A suburban area with a mix of residential and commercial properties, offering a quiet and comfortable work environment. - Chennai, Tamil Nadu, IN: A bustling metropolis with a rich cultural heritage, providing ample opportunities for entertainment and leisure activities outside of work hours. Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options available. ASSUMPTION: The office locations provide a comfortable and productive work environment, with easy access to amenities and public transportation. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening to assess communication skills and cultural fit. 3. In-depth interviews with the hiring manager and other team members to discuss the role, responsibilities, and career growth opportunities. 4. Final round interviews, including case studies or presentations, to evaluate problem-solving skills and cultural fit. Key Assessment Areas: - Digital marketing knowledge and experience, with a focus on search advertising and Google Ads. - Data analysis and interpretation skills. - Problem-solving abilities and strategic thinking. - Communication and interpersonal skills. - Cultural fit and alignment with the company's values and work environment. Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role. 2. Showcase your understanding of search advertising strategies and Google Ads platform in your application materials. 3. Prepare for behavioral interview questions that focus on problem-solving, data-driven decision making, and adaptability. 4. Research the company and its clients to demonstrate your enthusiasm and understanding of their business. ATS Keywords: Google Ads, Search Advertising, Lead Generation, Campaign Management, Keyword Research, Ad Copy Creation, Bid Management, Performance Tracking, A/B Testing, Data Analysis, Collaboration, Creative Development, Industry Trends, Digital Marketing Strategies, Communication Skills, E-Commerce. ASSUMPTION: The interview process focuses on assessing the candidate's technical skills, problem-solving abilities, and cultural fit for the role and the company. 🛠️ Tools & Technologies - Google Ads platform (Google Ads, Google Ads Editor, Google Analytics) - Microsoft Excel or Google Sheets for data analysis - Project management tools (e.g., Asana, Trello, or Jira) - Collaboration and communication tools (e.g., Slack, Microsoft Teams, or Google Workspace) - Creative design tools (e.g., Adobe Creative Suite, Sketch, or Figma) ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for campaign management, data analysis, and collaboration. 👔 Cultural Fit Considerations Company Values: - Empowerment: Encouraging individual ownership and growth. - Collaboration: Working together to achieve common goals. - Innovation: Embracing new ideas and continuous learning. - Integrity: Acting with honesty and transparency in all aspects of work. Work Style: - Dynamic and fast-paced, with a focus on results and continuous improvement. - Collaborative and supportive, with a strong emphasis on teamwork and knowledge sharing. - Flexible and adaptable, with a willingness to take on new challenges and learn from failures. Self-Assessment Questions: 1. How do you align with the company's value of 'Empowerment,' and how have you demonstrated this in your previous roles? 2. Describe a situation where you had to work collaboratively with a team to achieve a common goal, and how did you ensure the success of the project? 3. How do you stay updated with the latest trends and best practices in search advertising, and how have you applied this knowledge in your previous roles? ASSUMPTION: Candidates who demonstrate a strong alignment with the company's values and work style will be more likely to succeed in this role and contribute to the team's success. ⚠️ Potential Challenges 1. Managing large budget campaigns and driving lead generation may require long hours and tight deadlines. 2. Staying informed about industry trends and best practices may necessitate ongoing learning and adaptation. 3. Collaborating with creative teams and other marketing specialists may present communication and coordination challenges. 4. The dynamic and fast-paced work environment may require exceptional time management and prioritization skills. ASSUMPTION: Candidates who are proactive, adaptable, and capable of managing multiple priorities effectively will be better equipped to overcome these challenges and succeed in the role. 📈 Similar Roles Comparison 1. This role differs from related positions in its focus on Google Ads Lead Generation campaigns and the requirement for proven success in managing large budget campaigns. 2. The industry-specific context for this role involves working with a diverse range of clients, each with unique marketing objectives and challenges. 3. In terms of career path comparison, this role offers excellent growth opportunities within the digital marketing team and exposure to various aspects of digital marketing. ASSUMPTION: Candidates who understand the unique aspects of this role and can articulate how their skills and experiences align with the specific requirements will be stronger applicants. 📝 Sample Projects 1. Developing and implementing a successful Google Ads campaign for an e-commerce client, resulting in a 50% increase in online sales and a 30% reduction in cost per acquisition. 2. Conducting a comprehensive analysis of a B2B client's search advertising performance, identifying areas for optimization and implementing changes that led to a 25% increase in lead generation and a 15% reduction in cost per lead. 3. Collaborating with the creative team to develop compelling ad creatives and landing pages for a lead generation campaign, contributing to a 40% increase in conversion rates and a 20% reduction in cost per acquisition. ASSUMPTION: Candidates who can provide specific examples of their achievements in search advertising, data analysis, and collaboration will be more likely to impress the hiring manager and secure the role. ❓ Key Questions to Ask During Interview 1. What are the most significant challenges facing the company's clients in the current digital marketing landscape, and how does this role address those challenges? 2. How does the company support the professional growth and development of its employees, particularly in the digital marketing team? 3. Can you describe a recent project or campaign that the digital marketing team has worked on, and what were the key learnings and outcomes from that experience? 4. How does the company measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) does it track? 5. What opportunities exist for collaboration with other marketing teams or departments within the company, and how does this role contribute to cross-functional projects? ASSUMPTION: Candidates who ask thoughtful and insightful questions demonstrate their interest in the role and the company, and their ability to contribute to the team's success. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: [Application URL] 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role. 3. Prepare for phone or video screening interviews to assess your communication skills and cultural fit. 4. Research the company and its clients to demonstrate your enthusiasm and understanding of their business. 5. Follow up with the hiring manager or HR representative after your interview to reiterate your interest in the role and address any remaining questions. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.