Associate, Digital Marketing

📌 Core Information

🔹 Job Title: Associate, Digital Marketing

🔹 Company: Sallie Mae

🔹 Location: Newton, Massachusetts, United States

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Supporting and optimizing digital marketing campaigns across various channels including search, social media, and display advertising
• Working collaboratively with senior team members to analyze campaign metrics and provide actionable insights
• Conducting detailed performance analysis and ensuring budget alignment with marketing goals
• Implementing targeting and segmentation strategies for better audience reach

ASSUMPTION: A significant part of the role involves executing robust strategies for digital campaigns and closely monitoring performance metrics to drive growth. This suggests a dynamic and analytical work environment.

📋 Key Responsibilities

✅ Support the execution of digital marketing campaigns across SEM, social media, email, video, and display advertising

✅ Conduct daily bid monitoring and adjustments to maximize ROI

✅ Collaborate with senior team members to analyze and report on campaign performance metrics

✅ Execute daily performance analysis and budget pacing/monitoring

✅ Manage audience targeting and segmentation strategies

✅ Perform search terms keyword mining and competitive insights analysis

✅ Develop and implement strategies for test planning and performance reporting

✅ Proactively monitor account alerts, QA processes, and implement workflow improvements

ASSUMPTION: Responsibilities indicate a hands-on role with a strong focus on optimizing digital performance through data analytics and strategic campaign adjustments.

🎯 Required Qualifications

Education: Not specified; Bachelor's degree in Marketing, Communications, Business, or related field preferred

Experience: 1-2 years in digital marketing or a related field

Required Skills:

• Strong analytical skills, particularly in Excel
• Familiarity with digital marketing tools like Google Ads and Meta Ads Manager
• Excellent organizational and communication skills

Preferred Skills:

• Experience with keyword research tools and campaign testing strategies
• Knowledge of landing page optimization techniques and remarketing strategies

ASSUMPTION: The role requires a foundational experience in digital marketing supported by analytical skills, with a preference for candidates possessing advanced campaign management insights.

💰 Compensation & Benefits

Salary Range: Not specified; usually competitive for industry standard in the digital marketing field

Benefits:

• Comprehensive health benefits including medical, dental, and vision
• 401k with employer match and financial well-being support
• Paid time off and flexible working arrangements

Working Hours: 40 hours per week with potential flexibility

ASSUMPTION: Benefits reflect a strong emphasis on work-life balance and long-term employee engagement, typical within competitive organizations.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 1,001-5,000 employees, allowing for ample cross-departmental collaboration

Founded: Not specified

Company Description:

• Leader in private student lending
• Commitment to affordable and accessible education
• Focus on college planning and educational support

Company Specialties:

• College Savings and Planning
• Student and Education Loans
• Banking and Savings

Company Website: https://SallieMae.com

ASSUMPTION: The company is deeply invested in educational advancement, providing utilities that help students achieve academic success efficiently.

📊 Role Analysis

Career Level: Junior/Entry-level focused on developing professional marketing skills

Reporting Structure: Likely reports to senior digital marketing professionals or team leads

Work Arrangement: Hybrid, mixing remote flexibility with necessary on-site collaboration

Growth Opportunities:

• Potential role evolution into digital marketing specialties
• Scope for increased responsibility based on performance
• Active encouragement for further education and training

ASSUMPTION: This role offers robust entry into digital marketing, with substantial development opportunities for high achievers.

🌍 Location & Work Environment

Office Type: Traditional corporate office setting with modern amenities

Office Location(s): 95 Wells Ave., Newton, Massachusetts 02459, US

Geographic Context:

• Located in a technology and educational hub
• Numerous professional networking opportunities
• Access to leading industry conferences and events

Work Schedule: Predominantly standard business hours with potential variation based on campaign needs

ASSUMPTION: The office location provides a unique blend of corporate infrastructure coupled with a rich academic environment.

💼 Interview & Application Insights

Typical Process:

• Initial application submission and resume screening
• Phone or video interview focusing on technical and fit assessment
• In-person interviews including technical tasks or case studies

Key Assessment Areas:

• Technical proficiency with digital marketing tools
• Problem-solving and analytical skills
• Cultural fit and teamwork ability

Application Tips:

• Highlight technical skills and experience with analytical tools
• Prepare examples of past campaign successes
• Demonstrate adaptability in learning and employing new marketing strategies

ATS Keywords: Digital Marketing, Paid Media, Google Ads, Analytics, SEM, Social Media

ASSUMPTION: The application process is designed to identify technically proficients candidates capable of assimilating into the company culture.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• Excel with advanced functions like v-lookups and pivot tables

ASSUMPTION: Mastery of these tools is critical to executing digital marketing strategies effectively and efficiently.

👔 Cultural Fit Considerations

Company Values:

• Commitment to education and student success
• Innovation and continuous improvement
• Diversity, equity, and inclusion

Work Style:

• Collaborative teamwork and knowledge sharing
• Agility and adaptability in a fast-paced environment
• Data-driven decision-making

Self-Assessment Questions:

• How do you approach data analysis for improving marketing performance?
• Describe your experience with managing multiple digital platforms.
• How do you prioritize tasks in a high-stakes marketing environment?

ASSUMPTION: Success in this role requires alignment with core values that emphasize innovation, collaboration, and student-centered outcomes.

⚠️ Potential Challenges

• Balancing multiple campaigns with varying objectives
• Adapting to rapid changes in digital marketing trends
• Managing budget constraints while maximizing ROI
• Ensuring compliance with digital advertising standards

ASSUMPTION: Challenges stem from the dynamic nature of digital marketing, demanding a proactive and flexible approach.

📈 Similar Roles Comparison

• Similar roles require strong analytical capabilities similar to Data Analysts
• Skill set overlaps with positions in digital content creation
• Provides foundational experience parallel to entry-level marketing strategists

ASSUMPTION: Comparing roles can guide applicants in leveraging their skills across various marketing and analysis positions.

📝 Sample Projects

• Optimization of multi-channel marketing campaigns focusing on student engagement
• Development of detailed metrics reports and performance insights
• Implementation of targeted audience strategies for customer acquisition

ASSUMPTION: Sample projects highlight the role’s requirement for both strategic thinking and quantitative analysis.

❓ Key Questions to Ask During Interview

• What success metrics are most important for this role?
• Can you describe a challenging campaign and how it was overcome?
• What ongoing training opportunities are available?
• How does the company support work-life balance?
• What role does digital marketing play in the company’s wider strategic plan?

ASSUMPTION: Questions are designed to provide insights into company priorities, challenges, and personal development opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant digital marketing experience
• Prepare for technical assessment on digital marketing tools
• Engage with the company's digital content to understand its market position
• Reach out to current employees on LinkedIn for insights and advice

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.