📌 Core Information
🔹 Job Title: Associate Digital Marketing Manager
🔹 Company: Picton Mahoney Asset Management
🔹 Location: Toronto, Ontario (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Supporting the day-to-day management of digital platforms
- Website updates and content quality assurance
- Collaborating cross-functionally with design, content, and marketing automation teams
- Contributing to marketing initiatives with a focus on efficiency and attention to detail
ASSUMPTION: This role requires a proactive individual with strong organizational skills and a keen eye for detail to ensure Picton's digital presence remains polished, functional, and aligned with brand and business goals.
📋 Key Responsibilities
✅ Maintain and update website content, including uploading documents and managing digital assets
✅ Implement formatting changes and small updates to ensure accuracy, accessibility, and consistency with brand standards
✅ Build and modify landing pages for campaigns, events, and other initiatives
✅ Conduct regular quality assurance (QA) checks to confirm site functionality, responsiveness, and overall performance
✅ Support search engine optimization (SEO) efforts through metadata updates and on-page enhancements
✅ Assist in monitoring web analytics using tools such as Google Analytics and contribute insights to improve performance
✅ Support digital reporting and provide recommendations based on user behavior and engagement trends
✅ Work cross-functionally with design, content, and marketing automation teams to support digital campaign execution
✅ Coordinate timelines and deliverables using project management tools like Asana
✅ Contribute to marketing initiatives with a focus on efficiency, execution, and attention to detail
ASSUMPTION: This role involves a mix of technical, creative, and analytical tasks, requiring a versatile individual with a strong attention to detail and a methodical approach to organization and execution.
🎯 Required Qualifications
Education: Post-secondary education in Marketing, Communications, Digital Media, or a related field
Experience: 2-4 years of experience in digital marketing, website management, or a related area
Required Skills:
- Strong attention to detail and organizational skills
- Familiarity with basic front-end web tasks such as formatting and content editing within a content management system
- Working knowledge of HTML and CMS platforms (experience with Contentful is an asset)
- Understanding of SEO best practices and experience with web analytics tools like Google Analytics
- Experience using project management platforms such as Asana
Preferred Skills:
- Exposure to marketing automation platforms such as HubSpot
- Experience with Google Analytics and Google Tag Manager
- Familiarity with A/B testing and conversion rate optimization
ASSUMPTION: Candidates with a proven track record in digital marketing or website management, along with a collaborative mindset and proactive approach, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: CAD 70,000 - 90,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Corporate fitness reimbursement and discounts
- VersaFi memberships (formerly Women in Capital Markets)
- Picton Wealth investment counseling and portfolio management services
- Volunteer and charitable donation matching
- Maternity and parental leave top-up
- Recognition awards and semi-annual performance bonuses
- Generous annual vacation entitlement (minimum of 15 days per year)
- Training and development reimbursement
- Extensive health and dental benefits
- Healthcare spending account
Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specializing in alternative investments and portfolio construction
Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2004, with over 17 years of experience in the industry
Company Description:
- Picton Mahoney Asset Management is an investment management firm that specializes in alternative investments and portfolio construction
- The company offers alternative funds, liquid alternative mutual funds, and ETFs, providing investors with access to time-tested hedging strategies
- Picton Mahoney is committed to providing an equitable and fair work environment for all employees
Company Specialties:
- Alternative investments
- Portfolio construction
- Quantitative research
- Fundamental analysis
- Authentic hedging strategies
Company Website: www.pictonmahoney.com
ASSUMPTION: Picton Mahoney Asset Management is a well-established company in the financial services industry, offering a comprehensive suite of benefits and opportunities for professional growth.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing team and the company as a whole
Reporting Structure: The Associate Digital Marketing Manager reports directly to the Director, Digital & Design
Work Arrangement: Hybrid, with a combination of on-site and remote work, offering flexibility for a better work-life balance
Growth Opportunities:
- Expanding digital marketing skills and expertise
- Contributing to the development and execution of marketing strategies
- Potential career progression to a Senior Digital Marketing Manager or similar role
ASSUMPTION: This role offers a unique opportunity for a mid-level marketing professional to grow their skills and make a significant impact on the company's digital presence and marketing efforts.
🌍 Location & Work Environment
Office Type: Hybrid, with a combination of on-site and remote work
Office Location(s): 33 Yonge Street, Suite 320, Toronto, Ontario M5E 1G4, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and culture scene
- The office is located in the heart of downtown Toronto, offering easy access to public transportation, restaurants, and entertainment
- The city experiences four distinct seasons, with cold winters and warm summers
Work Schedule: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for a hybrid work arrangement
ASSUMPTION: The hybrid work environment offers a balance between the structure and collaboration of an on-site office and the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Director, Digital & Design and/or other senior leaders
- Background check and reference check (if applicable)
Key Assessment Areas:
- Technical skills and proficiency with relevant tools and platforms
- Problem-solving and analytical skills
- Attention to detail and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Picton Mahoney's mission, values, and digital marketing strategies
- Prepare examples of your past digital marketing projects or campaigns and be ready to discuss them during the interview
- Show enthusiasm for the role and the company, and be prepared to discuss your long-term career goals
ATS Keywords: Digital Marketing, Website Management, SEO, Web Analytics, Project Management, HTML, CMS, Marketing Automation, Attention to Detail, Hybrid Work, Toronto
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, cultural fit, and long-term potential within the company.
🛠️ Tools & Technologies
- Content Management Systems (e.g., Contentful)
- HTML and CSS
- Search Engine Optimization (SEO) tools
- Web analytics tools (e.g., Google Analytics)
- Project management platforms (e.g., Asana)
- Marketing automation platforms (e.g., HubSpot)
ASSUMPTION: Familiarity with the listed tools and technologies is preferred, but not required. The successful candidate will be eager to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Treat investors' money like our own
- Redefine the way investors invest
- Be human—always approachable
- Succeed together, one investment at a time
Work Style:
- Collaborative and team-oriented
- Proactive and adaptable
- Results-driven and detail-oriented
- Comfortable working in a dynamic, fast-paced environment
Self-Assessment Questions:
- Do you have a proven track record of successfully managing digital marketing projects or campaigns?
- Are you comfortable working in a hybrid environment, balancing on-site collaboration and remote work?
- Do you thrive in a dynamic, fast-paced work environment, and are you able to adapt to changing priorities and deadlines?
- Are you detail-oriented and methodical in your approach to organization and execution?
ASSUMPTION: Picton Mahoney Asset Management values candidates who are proactive, adaptable, and results-driven, with a strong attention to detail and a collaborative work style.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, requiring strong time management and prioritization skills
- Occasional deadlines may be tight, requiring the ability to work efficiently under pressure
- The role may involve working with various stakeholders, requiring strong communication and interpersonal skills
- The role may require occasional travel for meetings or events
ASSUMPTION: The successful candidate will be able to manage their time effectively, work efficiently under pressure, and communicate clearly and professionally with various stakeholders.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a greater emphasis on website management and content quality assurance
- In the financial services industry, digital marketing roles often require a strong understanding of SEO best practices and web analytics
- Career progression in digital marketing typically involves moving into more strategic or management roles
ASSUMPTION: This role offers a unique blend of technical, creative, and analytical responsibilities, providing a strong foundation for a career in digital marketing within the financial services industry.
📝 Sample Projects
- Managing a website redesign project, including content migration and SEO optimization
- Implementing a marketing automation platform to streamline campaign execution and improve analytics
- Conducting a comprehensive website audit and providing recommendations for improvement based on user behavior and engagement trends
ASSUMPTION: The successful candidate will have experience managing digital marketing projects, with a strong focus on website management, SEO, and web analytics.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does this role fit into the overall marketing strategy, and what are the key priorities for the first 90 days?
- What opportunities are there for professional growth and development within the marketing team and the company as a whole?
- How does the company support work-life balance, and what flexibility is available for hybrid work arrangements?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past digital marketing projects or campaigns and be ready to discuss them during the interview
- Show enthusiasm for the role and the company, and be prepared to discuss your long-term career goals
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
