📌 Core Information
🔹 Job Title: Associate Digital Marketing Specialist
🔹 Company: Crocs, Inc.
🔹 Location: Broomfield, Colorado, United States
🔹 Job Type: Full-Time, Hybrid (4 days on-site)
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Managing global campaign calendar and ensuring timely execution of digital marketing initiatives
- Collaborating with internal and external teams to align on campaign goals and support global product launches
- Defining and managing project briefs, resource allocation, and creative sprint planning
- Facilitating production and creative meetings, managing approval processes, and ensuring feedback and status updates
- Supporting the coordination of global product launches, promotions, and digital events
ASSUMPTION: This role requires a strong understanding of digital marketing, project management, and cross-functional collaboration to succeed.
📋 Key Responsibilities
✅ Define and manage the global campaign calendar, including building dashboards, training regional partners, and ensuring data accuracy and completeness
✅ Intake and validate project briefs, clarify requirements with regional teams, and allocate resources across creative teams to ensure timely and seamless execution
✅ Lead creative sprint planning and resource management, tracking design, copy, and development capacity to meet project timelines
✅ Facilitate production and creative meetings, manage the approval process, and ensure feedback, status updates, and next steps are clearly documented and followed through
✅ Collaborate with internal teams (Creative, Merchandising, Marketing) and external partners to align on campaign goals and ensure timely delivery
✅ Support the coordination of global product launches, promotions, and digital events, ensuring alignment with brand strategy and timelines
✅ Partner with regional marketing teams to localize and implement global strategies, ensuring cultural relevance and market fit
✅ Manage ad-hoc digital marketing projects and initiatives as needed, ensuring alignment with brand objectives and timely execution
✅ Support the global digital team as we build best in class processes and communication across the organization
ASSUMPTION: This role may require working on multiple projects simultaneously, requiring strong time management and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in business, marketing, merchandising, or a related field
Experience: 2+ years of experience in a marketing, agency, or project management role, with demonstrated success in campaign planning, timeline coordination, and on-time delivery
Required Skills:
- Strong communication (written and verbal), time management, and organizational skills
- Collaborative and adaptable, with experience working cross-functionally and globally
- Self-motivated, proactive, and able to thrive both independently and in a fast-paced, team-oriented environment
- Proficient in Microsoft Office and familiar with project management tools such as Airtable, Smartsheet, and Jira
Preferred Skills:
- Project management certifications
- Experience with global campaign management
ASSUMPTION: Candidates with experience in digital marketing and a strong understanding of global campaign management will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $75,000 per year
Benefits:
- Medical, dental, and vision coverage
- Life and AD&D insurance
- Short and long-term disability coverage
- Paid time off
- Employee assistance program
- 401k program with company match
Working Hours: Full-time, 40 hours per week, with flexible scheduling options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as location, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: Mid-size (5,001-10,000 employees)
Founded: 2002 (as a public company)
Company Description:
- Crocs, Inc. is a global leader in innovative, comfortable, and casual footwear
- Known for iconic clogs and the HEYDUDE line, Crocs offers a wide range of products for men, women, and children
- The company is committed to sustainability, transparency, and socially conscious business practices
Company Specialties:
- Footwear design and manufacturing
- Global marketing and distribution
- Retail operations and e-commerce
Company Website: www.crocs.com
ASSUMPTION: Crocs, Inc. is a well-established company with a strong global presence and a focus on innovation and comfort in footwear design.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the global digital marketing team
Reporting Structure: This role reports directly to the Digital Marketing Manager and works cross-functionally with various internal teams and external partners
Work Arrangement: Hybrid, with 4 days on-site and 1 day remote, following the Collaborator persona
Growth Opportunities:
- Advancement within the global digital marketing team
- Expansion of responsibilities and leadership opportunities
- Potential relocation to other Crocs, Inc. offices worldwide
ASSUMPTION: This role offers opportunities for career growth and development within the global digital marketing team at Crocs, Inc.
🌍 Location & Work Environment
Office Type: Hybrid, with 4 days on-site and 1 day remote
Office Location(s): Broomfield, Colorado, United States
Geographic Context:
- Broomfield is a suburb of Denver, Colorado, with a population of approximately 65,000
- The area offers a mix of urban and outdoor recreational opportunities, with easy access to the Rocky Mountains
- Broomfield is home to several major corporations and has a diverse and growing economy
Work Schedule: Full-time, 40 hours per week, with flexible scheduling options
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and team members
- Final interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Digital marketing and project management skills
- Cross-functional collaboration and communication abilities
- Adaptability and problem-solving skills
- Cultural fit and alignment with Crocs, Inc. values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of global campaign management and digital marketing strategies
- Showcase your ability to work effectively in a hybrid work environment
- Prepare for behavioral and situational interview questions focused on problem-solving, collaboration, and adaptability
ATS Keywords: Digital Marketing, Project Management, Campaign Planning, Global Marketing, Hybrid Work, Microsoft Office, Project Management Tools
ASSUMPTION: The interview process for this role will focus on assessing candidates' digital marketing and project management skills, as well as their ability to thrive in a hybrid work environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (Airtable, Smartsheet, Jira)
- Global campaign management platforms (e.g., Asana, Trello, Monday.com)
- Digital marketing tools (e.g., Google Analytics, Adobe Creative Suite, SEO platforms)
ASSUMPTION: Familiarity with relevant project management and digital marketing tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Comfort: Crocs, Inc. prioritizes employee comfort and well-being, both in their products and work environment
- Innovation: The company encourages creativity, continuous learning, and pushing boundaries in footwear design and marketing
- Collaboration: Crocs, Inc. fosters a culture of teamwork, open communication, and cross-functional collaboration
Work Style:
- Hybrid: This role requires a balance between on-site collaboration and remote work
- Fast-paced: The global digital marketing team works in a dynamic and ever-changing environment
- Performance-driven: Crocs, Inc. focuses on results and continuous improvement in all aspects of the business
Self-Assessment Questions:
- How do you ensure your work remains organized and on track when working remotely?
- Can you provide an example of a time when you successfully managed a global marketing campaign, and what challenges did you face?
- How do you approach working with diverse teams and stakeholders, both internally and externally?
ASSUMPTION: Candidates who align with Crocs, Inc.'s values and work style, and can demonstrate their ability to thrive in a hybrid, fast-paced environment, will be strong fits for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may require strong time management and organizational skills
- Working with global teams may present cultural and time zone challenges, requiring adaptability and effective communication
- The fast-paced nature of the role may require flexibility and the ability to manage change effectively
- The hybrid work arrangement may present challenges in maintaining work-life balance, requiring strong self-discipline and time management
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to address them proactively.
📈 Similar Roles Comparison
- This role differs from other digital marketing positions in its focus on global campaign management and cross-functional collaboration
- Industry-specific context: The retail apparel and fashion industry is highly competitive and dynamic, requiring adaptability and a strong understanding of consumer trends
- Career path comparison: This role offers opportunities for growth and advancement within the global digital marketing team at Crocs, Inc.
ASSUMPTION: Candidates should research similar roles and industry trends to better understand the unique aspects of this position and how it aligns with their career goals.
📝 Sample Projects
- Managing the global campaign calendar for a major product launch, including coordinating with regional marketing teams and external partners
- Localizing and implementing global digital marketing strategies for specific regions, ensuring cultural relevance and market fit
- Supporting the coordination of global promotions and events, such as Black Friday or holiday campaigns
ASSUMPTION: These sample projects illustrate the global scope and collaborative nature of the Associate Digital Marketing Specialist role at Crocs, Inc.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the global digital marketing team?
- How does the company support the professional development and growth of its employees?
- What are the most significant challenges facing the global digital marketing team, and how can this role contribute to addressing them?
- How does the company foster a culture of innovation and continuous learning within the digital marketing team?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Crocs, Inc. Careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions focused on problem-solving, collaboration, and adaptability
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
