Associate Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Associate Digital Marketing Specialist

🔹 Company: Neogen Corporation

🔹 Location: Japan - Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Supporting digital marketing strategy development and execution
• Building prospect pools through digital channels
• Managing content creation and marketing automation tools
• Data analysis and reporting to drive campaign improvements

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and data-driven decision making. The ideal candidate will have a strong background in B2B digital marketing and be comfortable working remotely.

📋 Key Responsibilities

✅ Supporting strategy development of digital marketing, including channel selection and KPI setting

✅ Leading SEO and SEM optimization efforts

✅ Managing content creation and optimization using third-party vendors

✅ Planning, creating, and executing email campaigns using marketing automation tools

✅ Measuring campaign effectiveness using Google Analytics, MA tools, and CRM tools

✅ Proposing improvements based on data analysis and KPIs

✅ Reporting on the progress and results of marketing initiatives

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis. The ideal candidate will be comfortable wearing multiple hats and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: More than 2 years of digital marketing experience in B2B

Required Skills:

• Proven experience with digital marketing tools: MA tools (Pardot preferred), Google Analytics, advertising platforms, CRM tools (SFDC preferred)
• Strong analytical skills and ability to analyze raw data and create reports
• Excellent communication skills and ability to collaborate with internal and external stakeholders

Preferred Skills:

• Basic knowledge of WordPress
• Willingness to actively challenge oneself in English communication
• Curiosity about unfamiliar new fields and ability to engage with stakeholders to understand customer needs

ASSUMPTION: While the required skills are essential for this role, the preferred skills indicate that Neogen values candidates who are eager to learn and grow in their role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level digital marketing roles in Japan, the estimated salary range is ¥5,000,000 - ¥7,000,000 per year. This range may vary depending on the candidate's experience and skills.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick leave, holidays)
• Employee discounts on Neogen products

Working Hours: Full-time position with standard Japanese working hours (8:30 AM - 5:30 PM, Monday - Friday). Some flexibility may be available for remote workers.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. Benefits may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research. Neogen Corporation specializes in food safety, animal healthcare, and diagnostics, with a strong focus on protecting the world's food supply.

Company Size: Neogen Corporation is a mid-sized company with approximately 2,400 employees worldwide. This size allows for a more personal work environment and opportunities for growth.

Founded: Neogen was founded in 1982 and has since grown to become a global leader in its industry.

Company Description:

• Neogen provides a comprehensive range of solutions and services for the food processing, animal protein, and agriculture industries
• The company serves the companion and performance animal industries, as well as the fields of life sciences and toxicology
• Neogen is committed to protecting the world's food supply and enabling customers to produce more efficiently and effectively

Company Specialties:

• Food safety solutions
• Animal healthcare products
• Diagnostics and genomics
• Biosecurity and food allergen testing

Company Website: www.neogen.com

ASSUMPTION: Neogen Corporation's focus on food safety and animal healthcare makes it an attractive option for candidates interested in making a positive impact on the world's food supply.

📊 Role Analysis

Career Level: Mid-Senior level. This role is suitable for experienced digital marketing professionals looking to take on more responsibility and drive strategic initiatives.

Reporting Structure: The Associate Digital Marketing Specialist will report directly to the Digital Marketing Manager and work closely with other marketing staff and stakeholders.

Work Arrangement: This role is remote, allowing for a flexible work arrangement that can accommodate various schedules and locations.

Growth Opportunities:

• Potential to take on more responsibility and advance to a senior role within the digital marketing team
• Opportunities to learn and develop skills in new areas, such as biotechnology and animal healthcare
• Chance to work on global marketing campaigns and collaborate with international teams

ASSUMPTION: The remote work arrangement and growth opportunities make this role an attractive option for experienced digital marketing professionals looking to advance their careers in a global organization.

🌍 Location & Work Environment

Office Type: Remote. This role does not require regular on-site presence, allowing for a flexible work environment.

Office Location(s): Japan - Remote

Geographic Context:

• Japan has a highly developed and competitive digital marketing industry
• The remote work arrangement allows for a flexible work-life balance and the ability to work from anywhere in Japan
• Japan's time zone (JST) may require some flexibility in working hours to accommodate global team members

Work Schedule: Full-time position with standard Japanese working hours (8:30 AM - 5:30 PM, Monday - Friday). Some flexibility may be available for remote workers.

ASSUMPTION: The remote work arrangement and flexible work schedule make this role an attractive option for experienced digital marketing professionals looking for a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• Technical assessment or case study presentation
• Final interview with the digital marketing team

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with Neogen's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
• Demonstrate your understanding of Neogen's business and the role's responsibilities by asking insightful questions during the interview

ATS Keywords: Digital Marketing, SEO, SEM, Content Creation, Email Campaigns, Data Analysis, Google Analytics, Marketing Automation Tools, Collaboration, Communication, Project Management, CRM Tools, Pardot, Advertising Platforms, Web Forms Management, Stakeholder Engagement

ASSUMPTION: Neogen Corporation uses an Applicant Tracking System (ATS) to screen resumes and applications. Including relevant keywords in your resume and cover letter can help ensure that your application is not overlooked.

🛠️ Tools & Technologies

• Marketing Automation Tools (Pardot preferred)
• Google Analytics
• Advertising Platforms (Google Ads, etc.)
• CRM Tools (SFDC preferred)
• WordPress (basic knowledge)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer Focus
• Innovation
• Collaboration
• Accountability

Work Style:

• Results-driven and focused on achieving measurable outcomes
• Collaborative and able to work effectively with internal and external stakeholders
• Adaptable and able to learn new tools and technologies as needed
• Comfortable working remotely and managing time effectively

Self-Assessment Questions:

• Do you have a proven track record of success in B2B digital marketing?
• Are you comfortable working collaboratively with internal and external stakeholders?
• Are you able to manage your time effectively and work independently in a remote environment?

ASSUMPTION: Neogen Corporation values candidates who are a strong cultural fit and align with the company's values and work style. Candidates should be prepared to demonstrate their fit with the company culture during the interview process.

⚠️ Potential Challenges

• Working remotely may require additional self-motivation and time management skills
• The role may involve working with global teams and navigating time zone differences
• The fast-paced and dynamic nature of digital marketing may require adaptability and quick decision-making
• The role may involve working with complex data and tools, requiring a strong analytical skillset

ASSUMPTION: The potential challenges listed above are common to many digital marketing roles and can be overcome with the right skills and mindset. Candidates should be prepared to address these challenges during the interview process.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a strong emphasis on data analysis and reporting
• This role is unique in its focus on the biotechnology and animal healthcare industries
• Career progression in this role may involve moving into a senior digital marketing position or exploring opportunities in related fields, such as product management or business development

ASSUMPTION: Candidates should research similar roles and compare them to this position to ensure they have a clear understanding of the unique aspects of this opportunity.

📝 Sample Projects

• Developing and executing a targeted email campaign to drive customer engagement and conversions
• Optimizing SEO and SEM strategies to improve organic and paid search performance
• Managing the creation and optimization of digital content using third-party vendors
• Analyzing campaign data to identify trends and opportunities for improvement

ASSUMPTION: The sample projects listed above are representative of the types of tasks and initiatives the Associate Digital Marketing Specialist may be responsible for in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role?
• How does this role fit into the overall digital marketing strategy for the company?
• What are the most important priorities for this role in the first 90 days?
• How does Neogen support the professional development and growth of its employees?
• What is the company culture like, and how does this role contribute to that culture?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
• Demonstrate your understanding of Neogen's business and the role's responsibilities by asking insightful questions during the interview
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.