📌 Core Information
🔹 Job Title: Associate Digital Marketing Specialist (Remote)
🔹 Company: Insulet Corporation
🔹 Location: CA - Ontario (Oakville - Office), Montreal, Quebec, Saskatchewan, Canada
🔹 Job Type: Full-Time, Remote OK
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of digital marketing initiatives
- Collaborating with internal teams and external agencies to enhance HCP engagement
- Optimizing digital marketing strategies based on performance metrics
- Working in a highly regulated environment with a focus on compliance
ASSUMPTION: This role requires a strong understanding of digital marketing best practices and the ability to work effectively with cross-functional teams in a fast-paced environment.
📋 Key Responsibilities
✅ Supporting the development and execution of digital marketing initiatives, including:
- Email marketing campaigns and deploys
- Website updates and content optimization
- Digital ad creative and online campaigns
- Organic social media content creation and management
- Field sales tools to support HCP engagement
- Key KPIs, evaluation metrics, and performance benchmarks for all programs
✅ Working closely with internal teams and external agencies to develop engaging content for HCP marketing communications.
✅ Assisting in implementing regional/global campaigns and scaling best practices across international markets.
✅ Assisting with digital launch activities, digital education events, and online marketing initiatives to drive HCP engagement.
✅ Leveraging technical skills to update websites, implement and deploy email campaigns, and support new digital tools/integrations.
✅ Analyzing campaign performance metrics and providing insights to optimize digital marketing strategies.
✅ Collaborating cross-functionally with Global Marketing, Country Marketing, Legal, Medical, Regulatory, and agency partners to ensure compliance and effectiveness in all digital efforts.
ASSUMPTION: This role requires strong analytical skills and the ability to interpret data to make informed decisions.
🎯 Required Qualifications
Education: Bachelor’s degree (preferred field of study: Marketing)
Experience: Experience working in marketing with an understanding of digital marketing, including best practices for SEO, Paid Search, Paid Social, and associated KPIs
Required Skills:
- Demonstrated relevant experience in marketing (Experience with HCPs a plus)
- Understanding of digital marketing, including best practices for SEO, Paid Search, Paid Social, and associated KPIs
- Strong ability to communicate and collaborate effectively with internal and external stakeholders
- Excellent written and verbal communication skills, including proofreading abilities
- Creative thinker with a strong attention to detail
- Excellent organizational skills with the ability to manage multiple tasks and meet deadlines in a fast-paced environment
- Self-starter with a proactive attitude and willingness to take on more responsibility
- Strong analytical mindset with the ability to interpret data and make recommendations
Preferred Skills:
- Experience in a highly regulated environment (Pharmaceuticals, Medical Devices, Consumer Healthcare)
- Experience with digital marketing tools such as Veeva Vault and/or Salesforce
- Bilingual in English, German, French, or Spanish
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of digital marketing and be comfortable working in a highly regulated environment.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 USD (Estimated based on industry standards for a Marketing Associate with 0-2 years of experience in the Medical Equipment Manufacturing industry)
Benefits:
- 100% Remote working arrangement
- Opportunity to work for a global medical device market leader in diabetes care
- Potential for career growth and development
Working Hours: Full-time, with the possibility of up to 10% travel per quarter for meetings, tradeshows, and conferences.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Associate with 0-2 years of experience in the Medical Equipment Manufacturing industry. Actual salary may vary based on job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing, specifically focused on diabetes care and management
Company Size: 1,001-5,000 employees, which means there are ample opportunities for growth and collaboration with diverse teams
Founded: 2000, with over two decades of experience in innovative technology for diabetes management
Company Description:
- Insulet Corporation is dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform
- The company offers a unique alternative to traditional insulin delivery methods with its tubeless, wearable, and waterproof Pod-based systems
- Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller
Company Specialties:
- Medical Devices
- Diabetic Management
- Biotechnology
- Medical Supply
- Advanced Manufacturing
- Medical Supply Chain
Company Website: http://www.insulet.com/
ASSUMPTION: Insulet Corporation is a well-established company with a strong focus on innovation and improving the lives of people with diabetes through its products.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role, with opportunities for growth and development
Reporting Structure: This role reports directly to the International HCP Marketing team and collaborates with various internal teams and external agencies
Work Arrangement: 100% remote working arrangement, with the possibility of up to 10% travel per quarter
Growth Opportunities:
- Potential for career progression within the marketing department or other functions within the company
- Opportunity to gain experience working in a highly regulated environment
- Possibility to work on global campaigns and scale best practices across international markets
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in digital marketing within the medical equipment manufacturing industry and contribute to the company’s mission of improving the lives of people with diabetes.
🌍 Location & Work Environment
Office Type: Remote, with the possibility of occasional on-site meetings or events
Office Location(s): CA - Ontario (Oakville - Office), Montreal, Quebec, Saskatchewan, Canada
Geographic Context:
- Oakville, Ontario, Canada: A suburban city located west of Toronto, offering a mix of urban and rural living with a population of approximately 200,000
- Montreal, Quebec, Canada: A vibrant, multicultural city with a population of around 1.8 million, known for its rich history, diverse neighborhoods, and thriving arts and culture scene
- Saskatchewan, Canada: A prairie province in central Canada, with a population of around 1.2 million, known for its wide-open spaces, rich cultural heritage, and strong agricultural industry
Work Schedule: Full-time, with flexible hours and the possibility of up to 10% travel per quarter
ASSUMPTION: The remote work environment offers candidates the opportunity to work from the comfort of their own home or a co-working space, with the possibility of occasional on-site meetings or events.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team and potential stakeholders
- Background check and offer extension
Key Assessment Areas:
- Digital marketing knowledge and skills
- Communication and collaboration abilities
- Analytical mindset and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and skills
- Prepare examples of your past digital marketing campaigns and their outcomes
- Research the company and the role to demonstrate your understanding and enthusiasm for the opportunity
ATS Keywords: Digital Marketing, Email Marketing, SEO, Paid Search, Paid Social, Content Creation, Data Analysis, Collaboration, Communication, Organizational Skills, Attention to Detail, Proactive Attitude, Creative Thinking, Stakeholder Engagement, Regulatory Compliance, Technical Skills
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- Veeva Vault (preferred)
- Salesforce
- Google Analytics
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have experience with digital marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered: We put patients first in everything we do
- Innovative: We challenge the status quo and continuously improve
- Collaborative: We work together to achieve our goals
- Accountable: We take ownership and responsibility for our actions
- Respectful: We value and appreciate the diversity of our employees and partners
Work Style:
- Remote-friendly: We offer flexible work arrangements to support work-life balance
- Fast-paced: We operate in a dynamic and ever-changing environment
- Cross-functional: We collaborate with various internal teams and external partners to achieve our goals
Self-Assessment Questions:
- How do you align with Insulet’s patient-centered value, and how have you demonstrated this in your past experiences?
- Describe a time when you had to adapt to a significant change in a digital marketing campaign. How did you handle it, and what was the outcome?
- How do you approach working with cross-functional teams and external partners to ensure effective communication and collaboration?
ASSUMPTION: Insulet Corporation values candidates who are patient-centered, innovative, collaborative, accountable, and respectful, and who can thrive in a remote-friendly, fast-paced, and cross-functional work environment.
⚠️ Potential Challenges
- Working in a highly regulated environment may require additional compliance and approval processes
- Managing multiple tasks and deadlines in a fast-paced environment can be challenging
- Occasional travel may be required for meetings, tradeshows, and conferences
- Working remotely may require strong self-motivation and time management skills
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in the role.
📈 Similar Roles Comparison
- This role differs from other digital marketing positions in its focus on the highly regulated medical equipment manufacturing industry and its emphasis on HCP engagement
- Insulet Corporation’s global presence and commitment to innovation set it apart from other companies in the industry
- This role offers a unique opportunity for career progression within the marketing department or other functions within the company
ASSUMPTION: This role is unique in its focus on digital marketing within the medical equipment manufacturing industry and offers a compelling opportunity for candidates seeking to gain experience in this field.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to engage HCPs and drive product adoption
- Optimizing the company website to improve SEO and organic traffic, resulting in a 20% increase in website visitors
- Collaborating with external agencies to create engaging social media content and increase brand awareness, leading to a 15% increase in social media followers
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role and highlight the impact that successful digital marketing campaigns can have on the company’s goals.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role and how they align with the job description?
- How does this role fit into the overall marketing strategy for the company, and how will my work contribute to its success?
- What opportunities are there for professional development and growth within the marketing department or other functions within the company?
- How does the company support work-life balance for remote employees, and what resources are available to help me succeed in this role?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company’s culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and skills, with a focus on SEO, Paid Search, Paid Social, and associated KPIs
- Prepare examples of your past digital marketing campaigns and their outcomes to demonstrate your ability to develop and execute successful marketing initiatives
- Research the company and the role to demonstrate your understanding and enthusiasm for the opportunity
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
