Associate Director, Access Marketing, Entyvio

📌 Core Information

🔹 Job Title: Associate Director, Access Marketing, Entyvio

🔹 Company: Takeda Pharmaceutical

🔹 Location: Lexington, MA

🔹 Job Type: Hybrid

🔹 Category: Pharmaceuticals

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing patient and provider insights to navigate complexities of healthcare access network
• Evaluating market access trends and brand performance to align with organizational goals
• Representing Access Marketing on cross-functional teams to streamline patient and HCP access to therapy
• Partnering with cross-functional teams to develop internal and external programs, tools, educational materials, and personalized resources to broaden and enable patient access pathways
• Leveraging innovative technologies and delivery models to ensure patients receive education and treatment where and how they need them
• Managing budget and vendor relationships to ensure resources are utilized effectively, efficiently, and in a compliant manner

ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder engagement. The ideal candidate will have a strong background in commercial pharma market access and a deep understanding of payer environments, healthcare principles, and reimbursement landscapes.

📋 Key Responsibilities

✅ Developing a deep understanding of unmet needs related to Entyvio’s reimbursement and access ecosystem and developing recommendations and solutions to help patients and healthcare providers (HCPs) navigate complexities of healthcare access network by educating on access, authorization, & reimbursement pathways to therapy as prescribed

✅ Evaluating market access trends and brand performance and developing and implementing strategies and associated tactics to align with organizational goals

✅ Representing Access Marketing on cross-functional teams and collaborating with cross functional teams to streamline patient and HCP access to therapy by building, managing, and executing channel-specific marketing plans to achieve business objectives

✅ Partnering with cross-functional teams to develop internal and external programs, tools, educational materials, and personalized resources to broaden and enable patient access pathways. Lead planning, implementation, and rollout for assigned programs and tactics to ensure they deliver against defined strategies, including project management, issue identification and resolution, PRT process, training of internal stakeholders, and the development of measurement frameworks and metrics to measure effectiveness

✅ Overseeing the creation of access and reimbursement materials for internal teams, HCPs, office staff, and patients. Leverage innovative technologies and delivery models to ensure patients receive education and treatment where and how they need them; ensure clarity of messaging architecture across the access ecosystem

✅ Leading the development of messaging communication resources for field-based teams, ensuring they have the necessary payer pull-through information and tools to effectively communicate access coverage and reimbursement-related information to stakeholders, fostering better market access

✅ Monitoring and analyzing trends and policy changes to develop communication strategies and marketing tactics across the access ecosystem

✅ Ensuring clear performance metrics are in place and leveraging data to assess and report the effectiveness of strategies across the access ecosystem, driving adjustments to optimize impact

✅ Building strong relationships with external access/reimbursement experts and key opinion leaders (KOLs) to gain insights and inform strategic approaches

✅ Managing budget ensuring resources are utilized effectively, efficiently, and in a compliant manner; effectively managing vendors, agency, and consultant relationships to ensure deliverables are aligned with strategies

ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder engagement. The ideal candidate will have a strong background in commercial pharma market access and a deep understanding of payer environments, healthcare principles, and reimbursement landscapes.

🎯 Required Qualifications

Education: Bachelor’s degree; MBA or advanced degree in economics, health policy or relevant area preferred

Experience: Minimum of 8+ years in commercial pharma market access

Required Skills:

• Strong understanding of payer environments, healthcare principles, and reimbursement landscapes
• Proven track record of developing strategic plans, conducting and interpreting market research, and understanding the regulatory environment
• High proficiency of business and marketing framework: Insights, Segmentation, Positioning, Value Proposition, Business Model Innovation, Creative Development, and Investment Optimization
• Excellent communication, project management, and presentation abilities with a proven track record of influencing without direct authority

Preferred Skills:

• Experience with innovative technologies and delivery models in healthcare access
• Familiarity with the Entyvio brand and its market position

ASSUMPTION: Given the strategic nature of this role, candidates with a strong background in commercial pharma market access and a deep understanding of payer environments, healthcare principles, and reimbursement landscapes are most likely to succeed.

💰 Compensation & Benefits

Salary Range: $153,600.00 - $241,340.00 per year

Benefits:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k) Plan
• Short-term Disability Coverage
• Long-term Disability Coverage
• Basic Life Insurance
• Tuition Reimbursement
• Paid Volunteer Time Off
• Company Holidays
• Well-being Benefits
• Sick Time
• Paid Vacation

Working Hours: Full-time, up to 20% domestic travel

ASSUMPTION: The salary range provided is an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

📌 Applicant Insights

🔍 Company Context

Industry: Takeda is a global biopharmaceutical company focused on improving the lives of patients through innovative medicines. They are committed to delivering Better Health and a Brighter Future to patients worldwide.

Company Size: Takeda is a large company with over 10,000 employees worldwide. This size allows for significant resources and opportunities for career growth and development.

Founded: Takeda was founded in 1781 and has a long history of innovation and commitment to improving patient lives.

Company Description:

• Takeda is a patient-focused company that strives to transform patient care through the development of novel specialty pharmaceuticals and best-in-class patient support programs.
• Their mission is to deliver innovative medicines that matter to patients and to make the world a better, healthier place.
• Takeda is committed to creating a diverse and inclusive work environment where all employees feel valued and respected.

Company Specialties:

• Pharmaceuticals
• Therapeutics
• Oncology
• Gastroenterology
• and Vaccines

Company Website: https://www.takeda.com/

ASSUMPTION: Takeda's large size and global presence offer numerous opportunities for career growth and development. Their commitment to innovation and patient care makes them an attractive employer in the pharmaceutical industry.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Director, Access Marketing and Lifecycle Management.

Reporting Structure: The Associate Director, Access Marketing, Entyvio will report to the Director, Access Marketing and Lifecycle Management and will be part of the GI Business Unit.

Work Arrangement: This role is classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy, requiring up to 20% domestic travel.

Growth Opportunities:

• This role offers the opportunity to work on high-impact projects that directly influence patient access to life-changing therapies.
• The senior management level of this role provides ample opportunities for career growth and development within Takeda's GI Business Unit or other areas of the organization.
• The global presence of Takeda offers opportunities for international assignments and exposure to diverse markets and cultures.

ASSUMPTION: The strategic nature of this role and Takeda's commitment to employee development make this an excellent opportunity for a motivated and experienced professional looking to make a significant impact in the pharmaceutical industry.

🌍 Location & Work Environment

Office Type: Takeda's Lexington, MA office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 1 Takeda Parkway, Deerfield, Illinois 60015, US; 40 Landsdowne St, Cambridge, Massachusetts 02139, US

Geographic Context:

• Lexington, MA is a suburb of Boston, offering a high quality of life with excellent schools, cultural attractions, and recreational opportunities.
• The area is known for its strong biotechnology and pharmaceutical industry, providing ample networking and career advancement opportunities.
• The cost of living in Lexington is generally lower than in Boston proper, making it an attractive option for many professionals.

Work Schedule: This role follows Takeda's standard full-time work schedule, with up to 20% domestic travel required.

ASSUMPTION: The Lexington, MA office provides a modern, collaborative work environment that supports the success of this role. The location offers numerous opportunities for professional growth and development within the pharmaceutical industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with cross-functional stakeholders
• Final interview with the Director, Access Marketing and Lifecycle Management
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Market access and reimbursement expertise
• Project management and stakeholder engagement skills
• Communication and presentation abilities
• Cultural fit with Takeda's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your understanding of payer environments, healthcare principles, and reimbursement landscapes
• Demonstrate your ability to develop strategic plans, conduct and interpret market research, and understand the regulatory environment
• Prepare examples of your successful project management and stakeholder engagement experiences
• Research Takeda's mission, values, and culture to show your fit for the organization

ATS Keywords: Market Access, Reimbursement, Payer Environments, Healthcare Principles, Strategic Planning, Project Management, Stakeholder Engagement, Patient Access Pathways, Cross-functional Collaboration

ASSUMPTION: Takeda's interview process is designed to assess the strategic thinking, market access expertise, project management, and stakeholder engagement skills required for this role. Candidates should be prepared to discuss their relevant experience and demonstrate their fit with Takeda's values and culture.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Project management software (e.g., Asana, Trello, Jira)
• Data analysis software (e.g., Excel, SQL, R)
• Marketing automation tools (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: The tools and technologies required for this role are standard in the pharmaceutical industry and can be learned and mastered by candidates with relevant experience and a willingness to adapt.

👔 Cultural Fit Considerations

Company Values:

• Patient-centricity: Takeda is committed to putting patients at the center of everything they do
• Integrity: Takeda is dedicated to conducting business with the highest ethical standards
• Fairness, equity, and diversity: Takeda values and promotes diversity, inclusion, and equal opportunity for all employees
• Collaboration: Takeda fosters a culture of teamwork and collaboration to drive innovation and success

Work Style:

• Takeda values employees who are proactive, innovative, and solutions-oriented
• The company encourages a growth mindset and continuous learning
• Takeda's work environment is fast-paced, dynamic, and data-driven

Self-Assessment Questions:

• How do you align with Takeda's patient-centric value and approach to improving patient lives?
• How do you demonstrate integrity in your professional and personal life?
• How do you foster a culture of fairness, equity, and diversity in your work environment?
• How do you collaborate effectively with cross-functional teams to drive innovation and success?
• How do you approach continuous learning and professional development in a fast-paced, dynamic work environment?

ASSUMPTION: Takeda's values and work style are designed to attract and retain talented, motivated professionals who are committed to improving patient lives and driving innovation in the pharmaceutical industry.

⚠️ Potential Challenges

• The strategic nature of this role requires a high level of independence and self-motivation
• The fast-paced, dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
• The role may require occasional travel, which may be challenging for candidates with personal or family commitments that limit their availability
• The competitive nature of the pharmaceutical industry may present challenges in achieving market access and reimbursement goals

ASSUMPTION: The ideal candidate for this role will be a motivated, experienced professional who is comfortable working independently and thrives in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Manager, Market Access Strategy position, but with a greater focus on patient and provider insights and access pathway development
• Compared to a Manager, Market Access Operations role, this position requires more strategic thinking and less day-to-day operational management
• This role offers more opportunities for career growth and development within Takeda's GI Business Unit or other areas of the organization than a similar role in a smaller company

ASSUMPTION: The strategic nature of this role and Takeda's commitment to employee development make this an excellent opportunity for a motivated and experienced professional looking to make a significant impact in the pharmaceutical industry.

📝 Sample Projects

• Developing a patient education campaign to improve understanding of Entyvio's reimbursement and access ecosystem
• Conducting market research to identify unmet needs and develop targeted solutions to improve patient access to Entyvio
• Collaborating with cross-functional teams to develop and implement a digital access platform to streamline patient and HCP access to therapy

ASSUMPTION: The strategic nature of this role offers numerous opportunities for candidates to work on high-impact projects that directly influence patient access to life-changing therapies.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader strategy of the GI Business Unit and Takeda as a whole?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Takeda support the professional development and growth of employees in this role?
• What are the key challenges facing the GI Business Unit and how can this role help address them?
• How does Takeda foster a culture of innovation and continuous learning?

ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates your interest in the role and your commitment to driving success for Takeda and its patients.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching Takeda's mission, values, and culture, and by practicing your responses to common interview questions
• If selected for an on-site or virtual interview, plan to arrive 15 minutes early to allow for any technical or logistical issues
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.