Associate Director - Account Based Marketing

📌 Core Information

🔹 Job Title: Associate Director - Account Based Marketing

🔹 Company: Sprinto

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Remote

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (with a focus on US, UK, EU, and ANZ accounts)

🚀 Job Overview

Key aspects of this role include:

• Building and scaling ABM programs targeting mid-market ICPs across multiple regions
• Collaborating with Sales to drive revenue through targeted campaigns and measurable pipeline goals
• Owning KPIs such as engaged accounts, pipeline velocity, opportunity creation, and revenue influence
• Running experiments, analyzing results, and refining strategies continuously
• Sharing insights across teams to drive alignment and performance

ASSUMPTION: This role requires a high level of strategic thinking and collaboration skills, as well as a strong understanding of the ABM tech stack and full-funnel campaigns.

📋 Key Responsibilities

✅ Build and run 1:few and 1:many ABM programs targeting mid-market ICPs across US, UK, EU, and ANZ

✅ Create segmented account clusters and tailored journeys across ads, email, events, outbound, and web

✅ Drive personalization at scale through smart orchestration and content alignment

✅ Co-own plays with SDRs and AEs to generate meetings, accelerate deals, and engage buying committees

✅ Launch campaigns across LinkedIn, programmatic, email, web personalization, and retargeting

✅ Use intent, firmographic, and behavioral data to deliver relevant, timely touchpoints

✅ Collaborate with content, design, and demand gen to ship high-converting ABM assets

✅ Own KPIs: engaged accounts, pipeline velocity, opportunity creation, and revenue influence

✅ Run experiments, analyze results, and refine strategies continuously

✅ Share insights across teams to drive alignment and performance

ASSUMPTION: The role requires a balance of strategic planning and hands-on execution, with a focus on driving measurable results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of relevant hands-on experience owning scaled 1:few and 1:many ABM programs in developed markets

Required Skills:

• Proven success running ABM campaigns that drive revenue in mid-market to mid-enterprise segments
• Deep understanding of the ABM tech stack and how to operationalize it
• Comfortable running full-funnel campaigns across outbound, paid, lifecycle marketing, and events
• Strong strategic thinking and collaboration skills
• High ownership mindset, scrappy execution chops, and a data-driven approach to decision-making

Preferred Skills:

• Experience working with remote teams across multiple time zones
• Fluency in multiple languages (e.g., English, Spanish, French)

ASSUMPTION: While not explicitly stated, experience in a B2B SaaS environment and familiarity with the target regions (US, UK, EU, and ANZ) would be beneficial.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (estimated based on industry standards for the role, experience level, and location)

Benefits:

• Remote First Policy
• 5 Days Working With FLEXI Hours
• Group Medical Insurance (Parents, Spouse, Children)
• Group Accident Cover
• Company Sponsored Device
• Education Reimbursement Policy

Working Hours: Full-time (40 hours per week, with flexibility for remote work)

ASSUMPTION: The salary range is estimated based on industry standards for a similar role in India. The actual salary may vary based on the candidate's experience and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (specifically, information security compliance software)

Company Size: 201-500 employees (as of 2025)

Founded: 2020

Company Description:

• Sprinto automates information security compliance and privacy laws for fast-growing SaaS companies
• Helps obtain information security compliance, close enterprise deals faster, and pass vendor security assessments easily
• Rated 4.8 stars on G2

Company Specialties:

• Information security compliance
• Privacy laws
• SaaS companies

Company Website: https://www.sprinto.com

ASSUMPTION: Sprinto is a growing company in the information security compliance space, with a focus on helping SaaS companies streamline their compliance processes.

📊 Role Analysis

Career Level: Mid-level to senior (based on experience required)

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: Remote (with a focus on US, UK, EU, and ANZ accounts)

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunity to work with a diverse, global team and gain international experience
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers significant growth opportunities, as Sprinto is a growing company in a rapidly evolving industry.

🌍 Location & Work Environment

Office Type: Remote-first, with offices in San Francisco, California, and Bangalore, India

Office Location(s): 580 California St, 12th & 16th Floors, San Francisco, California 94041, US; 175 & 176, 4th Floor, 91 Springboard, Bengaluru, IN

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and the third-largest city in India
• It is a major hub for the Indian tech industry, with a thriving startup ecosystem
• The city has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: 5 days a week with flexible hours (FLEXI Hours)

ASSUMPTION: The remote work arrangement allows for flexibility and work-life balance, while the geographic context provides a vibrant and dynamic work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the Marketing team
• Final interview with the Head of Marketing or a similar position

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Understanding of ABM strategies and tactics
• Data-driven decision-making and analytical skills
• Collaboration and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with ABM programs and how you've driven revenue in previous positions
• Showcase your understanding of the ABM tech stack and full-funnel campaigns

ATS Keywords: Account-Based Marketing, ABM, Sales Partnership, Campaign Management, Data Analysis, Strategic Thinking, Collaboration, Full-Funnel Campaigns, Personalization, Content Alignment, Pipeline Impact, KPI Management, Experimentation, Segmentation, Outreach, Marketing Technology, Revenue Generation

ASSUMPTION: The application process is likely to be competitive, as Sprinto is a growing company with a strong reputation in the industry. Applicants should tailor their application materials to highlight their relevant experience and skills.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• ABM-specific tools (e.g., Engagio, Demandbase)
• CRM software (e.g., Salesforce, HubSpot)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The specific tools and technologies required for this role may vary, but a strong understanding of marketing automation and ABM-specific tools is essential.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous learning
• Collaboration and teamwork
• Integrity and transparency
• Accountability and ownership

Work Style:

• Remote and flexible work arrangements
• Data-driven decision-making and continuous improvement
• Collaborative and inclusive team environment
• Fast-paced and dynamic work environment

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and collaborating with a global team?
• Do you have a strong understanding of ABM strategies and tactics, and are you able to drive revenue through targeted campaigns?
• Are you a self-starter with a high ownership mindset and a data-driven approach to decision-making?

ASSUMPTION: Sprinto values a strong work ethic, collaboration, and a customer-centric approach. Applicants should be comfortable working in a fast-paced, dynamic environment and be able to thrive in a remote work setting.

⚠️ Potential Challenges

• Managing multiple time zones and coordinating with remote teams
• Keeping up with the fast-paced nature of the company and the industry
• Balancing strategic planning with hands-on execution
• Adapting to a rapidly evolving market and staying up-to-date with the latest trends and best practices in ABM

ASSUMPTION: The role may present challenges related to remote work, time zone management, and keeping up with the fast-paced nature of the company and industry. Applicants should be comfortable working in a dynamic and ever-changing environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on Account-Based Marketing and requires a deep understanding of ABM strategies and tactics
• Compared to other ABM roles, this position has a strong focus on driving revenue and measurable pipeline goals
• Career progression in this role may lead to leadership positions within the marketing department or other areas of the company

ASSUMPTION: This role is unique in its focus on Account-Based Marketing and driving revenue through targeted campaigns. Applicants should have a strong understanding of ABM strategies and tactics and be comfortable working in a revenue-driven environment.

📝 Sample Projects

• Developing and executing a targeted ABM campaign for a specific industry or vertical
• Collaborating with Sales to create tailored account clusters and journeys
• Analyzing campaign performance data and refining strategies to improve results
• Creating and presenting reports on ABM program performance to stakeholders

ASSUMPTION: Sample projects for this role may involve developing and executing targeted ABM campaigns, collaborating with Sales to create tailored account clusters, and analyzing campaign performance data to refine strategies.

❓ Key Questions to Ask During Interview

• Can you describe the current ABM strategy and how this role fits into it?
• How does the company support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its ABM programs, and what are the key KPIs for this role?
• What is the company's approach to remote work and collaboration across time zones?

ASSUMPTION: Applicants should ask questions that demonstrate their understanding of the role and their interest in the company's ABM strategy and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interviews by researching Sprinto's ABM strategy and the company's values and culture
• Follow up with the hiring manager or HR team within a week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.