📌 Core Information
🔹 Job Title: Associate Director Brand Content and Partnerships
🔹 Company: GeneDx
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Biotechnology Research
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 8+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and driving integrated content strategies that span multiple channels
- Crafting and executing brand storytelling that resonates emotionally with audiences
- Overseeing brand partnerships, influencer marketing, and patient story development
- Managing cross-functional projects and teams to deliver on content and partnership goals
- Tracking performance and optimizing content strategies based on data insights
ASSUMPTION: This role requires a strong blend of strategic thinking, creative execution, and project management skills. The ideal candidate will have experience working in both in-house and agency environments.
📋 Key Responsibilities
✅ Build and drive our content ecosystem, developing and managing a cohesive, insight-led content strategy that maps to our brand positioning and spans channels including web, social, email, and more.
✅ Tell the GeneDx story, crafting compelling stories and content ideas that tell the full GeneDx story - from brand-level campaigns to patient features to behind-the-scenes stories that humanize what we do and connect with culture.
✅ Own brand-level content planning, maintaining and managing the content calendar across key brand themes and channels, ensuring alignment with product launches, PR, partnerships, and seasonal opportunities where needed.
✅ Lead cross-functional content projects, serving as the central lead on integrated storytelling efforts that live across multiple channels — writing briefs, managing timelines, and bringing teams together to bring stories to life.
✅ Manage content production, translating brand strategy into actionable, inspiring creative briefs for internal teams and agency partners, and guiding execution to ensure creative stays on-brand and on-message.
✅ Partner on brand campaigns, supporting brand awareness campaigns from a content strategy and execution standpoint, collaborating with creative and media teams to build cohesive narratives.
✅ Oversee influencer and ambassador storytelling, managing influencer partnerships and real patient stories, ensuring tone and narrative align with our brand values and messaging.
✅ Brand partnership management, managing strategic brand collaborations — from setting the vision to ensuring the plan and execution are aligned with our brand and goals.
✅ Measure and report on what matters, defining clear KPIs for key projects and content, tracking performance, and sharing insights that help us optimize and grow.
✅ Create, don’t just delegate, whether writing, editing, or jumping into Canva, you’re not afraid to roll up your sleeves to help get the work done.
✅ Oversee social media team, managing and mentoring our Social Media Strategist while leading the development of our social strategy, ensuring our channels and content are consistent, engaging, and on-brand.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and stakeholders simultaneously. Strong communication, organizational, and time management skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 8+ years of experience in brand marketing and content strategy, with a strong understanding of how to build awareness and shape perception through storytelling
Required Skills:
- Proven experience in developing and executing integrated content strategies
- Strong storytelling abilities, with the capacity to turn abstract ideas into emotionally resonant narratives
- Experience managing cross-functional, segment-agnostic initiatives
- Familiarity with content production and project management tools
- Ability to adapt content strategies across owned, earned, and paid channels
- Experience managing influencer marketing, ambassador storytelling, and brand partnerships
- Proven track record of driving engagement and reach through organic social media
- Ability to write strong, clear creative briefs and collaborate with designers and writers
- Experience working with a wide range of content formats and mediums
- Familiarity with Canva, Adobe Suite, or similar tools
- Plugged into culture, with a deep understanding of trends, relevance, and brand resonance
- High emotional intelligence, with the ability to build strong relationships and collaborate across functions
- Comfortable with project management tools like Monday.com
Preferred Skills:
- Experience working in both in-house and agency environments
- Familiarity with the biotechnology or healthcare industry
- Experience with SEO and content optimization
ASSUMPTION: Given the remote nature of this role, strong communication and collaboration skills are crucial. The ideal candidate will be comfortable working independently and managing their time effectively.
💰 Compensation & Benefits
Salary Range: $150,000 - $175,000 USD per year
Benefits:
- Paid Time Off (PTO)
- Health, Dental, Vision, and Life insurance
- 401k Retirement Savings Plan
- Employee Discounts
- Voluntary benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. However, the actual salary may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research, specifically focused on genetic testing and rare genetic disorders
Company Size: 1,001-5,000 employees, which means a mid-sized company structure with opportunities for growth and collaboration
Founded: 2000, with over 20 years of expertise in diagnosing rare disorders and diseases
Company Description:
- GeneDx delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery
- The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care
- GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets
Company Specialties:
- genetic testing
- rare genetic disorders
- molecular diagnostics
- whole genome sequencing
- next generation sequencing
- neonatal screening
- whole exome sequencing
- genome
- genetics
- artificial intelligence
- and exome
Company Website: https://www.genedx.com
ASSUMPTION: GeneDx is a well-established company with a strong focus on innovation and growth. Its large employee base and extensive industry experience make it an attractive option for job seekers looking to make an impact in the biotechnology sector.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: Reports directly to the Sr. Director, Brand and Creative, with the opportunity to manage and mentor the Social Media Strategist
Work Arrangement: Remote OK, with the flexibility to work from home or in one of the company's offices
Growth Opportunities:
- Potential to advance to a director or vice president role within the marketing department
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- possibility to transition into other areas of the business, such as product marketing or corporate communications
ASSUMPTION: This role offers a unique opportunity to work at the intersection of branding, content strategy, and partnership management. The ideal candidate will be eager to take on new challenges and grow within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site options available)
Office Location(s): Stamford, CT, and Gaithersburg, MD
Geographic Context:
- Stamford, CT: A coastal city in Fairfield County, Connecticut, with a population of approximately 135,000
- Gaithersburg, MD: A city in Montgomery County, Maryland, with a population of approximately 69,000
Work Schedule: Full-time, with the flexibility to work remotely or on-site as needed
ASSUMPTION: The remote-friendly work environment at GeneDx allows for a better work-life balance and the opportunity to work from home or in one of the company's offices, depending on the candidate's preference and the needs of the role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth behavioral and skills-based interview with the hiring manager and potential team members
- Final interview with the Sr. Director, Brand and Creative
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and content planning skills
- Creativity and storytelling abilities
- Project management and organizational skills
- Collaboration and communication skills
- Cultural fit and alignment with GeneDx's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to content strategy, storytelling, and partnership management
- Showcase your portfolio or examples of your work, if applicable
- Follow up with the hiring manager after your interview to reiterate your interest in the role and address any remaining questions
ATS Keywords: Brand Marketing, Content Strategy, Storytelling, Integrated Content Strategies, Influencer Marketing, Social Media Management, Creative Brief Writing, Project Management, Collaboration, Cultural Awareness, Content Production, Performance Tracking, Team Leadership, Digital Marketing, Engagement Strategies, Adaptability
ASSUMPTION: The interview process at GeneDx is designed to assess the candidate's skills, experience, and cultural fit. Applicants should be prepared to discuss their relevant experience and demonstrate their ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Canva
- Adobe Suite
- Monday.com
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Project management tools (e.g., Asana, Trello, Jira)
- Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager)
ASSUMPTION: The ideal candidate will have experience working with a variety of content creation and project management tools, as well as a strong understanding of social media platforms and content management systems.
👔 Cultural Fit Considerations
Company Values:
- Be bold in our vision and brave in our execution
- Communicate directly, with empathy
- Do what we say we’re going to do
- Be adaptable to change
- Operate with a bias for action
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and action-oriented
- Strong communication and interpersonal skills
- Ability to work independently and manage multiple projects
Self-Assessment Questions:
- How do your personal values align with GeneDx's company values?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach collaboration and teamwork, especially when working with diverse perspectives?
ASSUMPTION: GeneDx values candidates who are passionate about their work, committed to their personal growth, and eager to contribute to the company's success. The ideal candidate will be a strong communicator, a strategic thinker, and a team player.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the need for strategic thinking with the need for quick execution
- Working with a remote team and managing virtual collaborations
- Adapting to changes in the company's priorities or direction
- Navigating the complexities of the healthcare and biotechnology industries
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt to changes quickly and effectively.
📈 Similar Roles Comparison
- This role is unique in its blend of brand marketing, content strategy, and partnership management responsibilities. Unlike related positions, this role requires a strong understanding of all three disciplines and the ability to integrate them effectively.
- In the biotechnology industry, this role is particularly unique due to GeneDx's focus on genetic testing and rare genetic disorders. The ideal candidate will have experience working in the biotechnology or healthcare industry and be familiar with the specific challenges and opportunities presented by genetic testing.
- Career-wise, this role offers the opportunity to grow within the marketing department and potentially transition into other areas of the business, such as product marketing or corporate communications.
ASSUMPTION: This role is an excellent fit for candidates with a strong background in brand marketing, content strategy, and partnership management, as well as a keen interest in the biotechnology industry and a passion for making a meaningful impact on patients' lives.
📝 Sample Projects
- Developing and executing a comprehensive content strategy for a new product launch, including owned, earned, and paid channels
- Managing a high-profile influencer marketing campaign, from initial concept to final execution and analysis
- Collaborating with cross-functional teams to create a series of engaging patient stories that highlight the impact of GeneDx's testing services
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide concrete examples of their approach to content strategy, storytelling, and partnership management.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to brand storytelling and how this role fits into that strategy?
- How does the marketing team collaborate with other departments, such as product and sales, to ensure consistent messaging and alignment?
- What are the biggest challenges facing the brand currently, and how can this role help address them?
- How does GeneDx support the professional growth and development of its employees?
- What are the company's plans for expansion and growth in the coming years, and how can this role contribute to that success?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and gives you a better understanding of the opportunities and challenges that lie ahead.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your work, including content strategies, storytelling projects, and partnership campaigns
- Follow up with the hiring manager after your interview to reiterate your interest in the role and address any remaining questions
- If you're invited for a second interview, be prepared to discuss your approach to content strategy, storytelling, and partnership management in more detail
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
