📌 Core Information
🔹 Job Title: Associate Director - Brand Management
🔹 Company: Eli Lilly and Company
🔹 Location: Shanghai, Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading Taltz AS indication strategy development and execution
- Gaining deep customer insights to guide brand strategy
- Differentiating Taltz AS from competitors through clear SABP and data-driven messaging
- Engaging and driving belief/behavior change in Taltz AS within the Rheumatology team
- Cross-functional team collaboration and integration with other indications
- Budget management and ownership for Rheumatology
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to engage with multiple stakeholders. Experience in brand management within the pharmaceutical industry is highly preferred.
📋 Key Responsibilities
✅ Lead Taltz AS indication strategy development and execution
✅ Gain deep customer insights to guide Taltz AS brand strategy
✅ Differentiate Taltz AS with key competitors by defining clear SABP and delivering sharp data and message
✅ Lead Taltz AS planning, including customer plan, business plan, operational plan with clear measurements
✅ Engage and drive belief/behavior change in Taltz AS within the Rheumatology team
✅ Collaborate cross-functionally with other indications and teams to integrate Taltz AS into overall Rheumatology strategy
✅ Manage budget and ensure financial accountability for Rheumatology
ASSUMPTION: This role involves a high degree of strategic planning, data analysis, and stakeholder engagement. Strong project management skills are essential to balance multiple priorities and ensure timely delivery.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field. Advanced degree (MBA) preferred.
Experience: 5-10 years of experience in brand management, with a focus on the pharmaceutical industry. Proven track record in brand strategy development and execution.
Required Skills:
- Proven expertise in brand management and strategy development
- Strong analytical skills and data-driven decision-making
- Excellent communication and presentation skills
- Proven ability to engage and influence stakeholders
- Experience in cross-functional team collaboration
- Familiarity with the pharmaceutical industry and Rheumatology therapeutic area
Preferred Skills:
- Experience with Taltz AS or similar biologic treatments
- Fluency in Mandarin and English
- Experience working in a multinational corporation
ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record in brand management and a strong understanding of the pharmaceutical industry. Familiarity with Taltz AS and the Rheumatology therapeutic area is highly desirable.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a similar role in Shanghai, the estimated salary range is ¥400,000 - ¥600,000 per year. Final offer will be determined based on experience and qualifications.
Benefits:
- Competitive health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time-off policy, including vacation, sick time, and holidays
- Employee assistance program
- Tuition assistance and professional development opportunities
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM). Occasional evening or weekend work may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary by location.
📌 Applicant Insights
🔍 Company Context
Industry: Eli Lilly and Company is a global pharmaceutical company focused on developing and delivering innovative medicines that meet unmet medical needs. They are committed to improving the lives of patients around the world.
Company Size: With over 49,500 employees globally, Lilly offers a large and diverse work environment with numerous opportunities for career growth and development.
Founded: Eli Lilly and Company was founded in 1876 by Colonel Eli Lilly. The company has a rich history of innovation and has brought numerous breakthrough medicines to market.
Company Description:
- Lilly is dedicated to helping individuals with disabilities actively engage in the workforce, ensuring equal opportunities when vying for positions.
- The company does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability, or any other legally protected status.
- Lilly is committed to turning science into healing to make life better for people around the world.
Company Specialties:
- Pharmaceutical Development
- Pharmaceuticals
- Biotech and Biopharmaceuticals
Company Website: http://www.lilly.com/
ASSUMPTION: Eli Lilly and Company is a well-established pharmaceutical company with a strong commitment to innovation, diversity, and inclusion. Candidates can expect a supportive work environment that values their contributions and encourages professional growth.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Director of Brand Management for Rheumatology.
Reporting Structure: The Associate Director will oversee a team of brand managers and will collaborate closely with cross-functional teams, including marketing, sales, medical affairs, and market access.
Work Arrangement: This is an on-site position based in Shanghai, China. Occasional travel may be required to attend meetings, conferences, or training events.
Growth Opportunities:
- Progression to a Director-level role within Brand Management or a related function
- Expansion of responsibilities to include additional indications or therapeutic areas
- Development of leadership and management skills through mentoring and coaching opportunities
ASSUMPTION: This role offers significant opportunities for career growth and development within a large, global organization. Candidates should be prepared to take on increasing responsibilities and demonstrate strong leadership skills.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.
Office Location(s): Lilly Corporate Center, Indianapolis, Indiana, USA (global headquarters); Shanghai, China (Asia-Pacific headquarters)
Geographic Context:
- Shanghai is a major commercial hub and the largest city in China, with a population of over 24 million people.
- The city is known for its vibrant culture, rich history, and diverse culinary scene.
- Shanghai is a global financial center and a major hub for the pharmaceutical industry.
Work Schedule: Standard office hours are Monday-Friday, 9:00 AM - 5:30 PM. Occasional evening or weekend work may be required to meet project deadlines.
ASSUMPTION: Shanghai offers a dynamic and fast-paced work environment, with numerous opportunities for professional growth and development. Candidates should be comfortable working in a multicultural setting and be prepared to adapt to the unique challenges and opportunities that come with working in a global organization.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition team
- First-round interview with the hiring manager and a member of the Brand Management team
- Second-round interview with additional stakeholders, including representatives from cross-functional teams
- Final-round interview with the Director of Brand Management for Rheumatology
- Background check and offer extension
Key Assessment Areas:
- Brand management expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Stakeholder engagement and influence
- Cross-functional team collaboration
- Cultural fit and alignment with Lilly's values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
- Be prepared to discuss your experience with brand strategy development and execution, as well as your ability to engage and influence stakeholders.
- Demonstrate your familiarity with the pharmaceutical industry and the Rheumatology therapeutic area.
- Showcase your analytical skills and data-driven approach to decision-making.
ATS Keywords: Brand Management, Strategic Planning, Pharmaceutical Industry, Rheumatology, Taltz AS, Cross-Functional Collaboration, Stakeholder Engagement, Data Analysis, Budget Management
ASSUMPTION: The application process for this role is likely to be competitive, given the seniority of the position and the global nature of the organization. Candidates should be prepared to demonstrate their expertise in brand management and their ability to thrive in a fast-paced, multicultural work environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Candidates should be comfortable using a range of tools and technologies to support their work in brand management. Familiarity with industry-specific software and platforms is a plus.
👔 Cultural Fit Considerations
Company Values:
- Integrity: We do the right thing, even when no one is watching.
- Excellence: We strive to be the best at what we do, every day.
- Customer Focus: We put patients first in all that we do.
- Diversity: We respect and value the unique contributions that each person brings to our company.
- Innovation: We embrace change and continuously seek new and better ways to improve our business.
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success.
- Adaptable: We embrace change and are open to new ideas and approaches.
- Results-Driven: We focus on delivering outcomes that make a difference for our patients and our business.
Self-Assessment Questions:
- Do you align with Lilly's core values, particularly integrity and customer focus?
- Are you comfortable working in a multicultural, collaborative environment?
- Do you have a proven track record of delivering results in a fast-paced, dynamic setting?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Lilly's core values and their ability to thrive in a multicultural, collaborative work environment. A strong cultural fit is essential for success in this role.
⚠️ Potential Challenges
- Managing multiple priorities and balancing the needs of various stakeholders
- Adapting to a fast-paced, dynamic work environment with frequent changes and shifting priorities
- Engaging and influencing cross-functional teams with diverse backgrounds and expertise
- Navigating a large, global organization with complex structures and processes
ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and the ability to engage and influence stakeholders. Candidates should be prepared to navigate a complex, dynamic work environment and manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role is similar to a Senior Brand Manager position in a pharmaceutical company, but with additional responsibilities for budget management and cross-functional team collaboration.
- Compared to other senior brand management roles, this position offers a broader scope of responsibilities and the opportunity to work on a high-profile, innovative product.
- Career paths for this role may include progression to a Director-level position within Brand Management or a related function, or expansion of responsibilities to include additional indications or therapeutic areas.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other senior brand management positions in the pharmaceutical industry. The broader scope of responsibilities and the opportunity to work on a high-profile product make this role an attractive option for experienced brand management professionals.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy for Taltz AS, including customer insights, competitive differentiation, and clear SABP
- Leading cross-functional team collaboration to integrate Taltz AS into the overall Rheumatology strategy and tactics
- Managing the Taltz AS planning process, including customer plan, business plan, operational plan, and quarterly assessment
ASSUMPTION: These sample projects illustrate the strategic, cross-functional nature of this role and the opportunity to make a significant impact on the success of Taltz AS within the Rheumatology therapeutic area.
❓ Key Questions to Ask During Interview
- Can you describe the current brand strategy for Taltz AS and how this role will contribute to its evolution?
- How does this role collaborate with other indications and therapeutic areas within the Rheumatology portfolio?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Lilly support the professional development and growth of its employees, particularly in senior management roles?
- What are the most significant challenges facing the Rheumatology therapeutic area, and how does this role address them?
ASSUMPTION: These key questions help candidates better understand the strategic priorities of the role, the expectations for success, and the opportunities for professional growth and development. They also provide insight into the challenges facing the Rheumatology therapeutic area and how this role addresses them.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://lilly.wd5.myworkdayjobs.com/LLY/job/China-Shang-Hai-/Associate-Director-Brand-Management_R-86454
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills, with a focus on strategic planning, data analysis, and stakeholder engagement.
- Prepare for interview questions that assess your brand management expertise, analytical skills, and cultural fit with Lilly's values.
- Follow up with the hiring manager or Talent Acquisition team within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
