🔹 Job Title: Associate Director, Channel Proposition & Marketing (Bancassurance + Brokerage)
🔹 Company: AIA
🔹 Location: Hong Kong, HK-AIA Hong Kong & Macau
🔹 Job Type: Full-Time
🔹 Category: Marketing & Sales
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of experience in channel marketing, sales, and digital strategy to effectively drive channel productivity and customer engagement.
✅ Provide marketing and distribution support function on campaign management & communication for Partnership Distribution (PD) channel, covering Banks / brokerage / IFA (Retail and HNW) / strategic partners.
✅ Develop an effective O2O strategy to engage partner’s customers and existing or new customers and attract them to digital platforms, maximizing opportunities, drive product penetration, and uplift channel productivity.
✅ Leverage customer touchpoints in AIA HK’s and/or partner’s digital ecosystem, to trigger communication that drive purchase behavior based on customer digital behaviour and analytics.
✅ Measure, analyze and optimize marketing efforts regularly to drive traffic, engagement, and leads.
✅ Plan and monitor the relevant marketing budget to ensure effective allocation of resources.
✅ Plan and implement sales promotion activities and events for partners and/or customers to support channel(s) in achieving sales target.
✅ Monitor and analyze the effectiveness and performance of the sales tactical campaigns, providing strategic recommendation for business growth and improvement.
✅ Ensure partnership distribution channel requirements are properly communicated to internal departments and external partners.
✅ Maintain seamless communication to keep our partners informed of the company changes/initiatives that meet business needs.
✅ Provide guidance to teammates and work collaboratively within PD and other internal stakeholders to ensure timely and quality delivery of marketing and distribution activities.
✅ Manage the progress of team deliverables to ensure timely and quality outcomes.
✅ Perform other responsibilities and duties periodically assigned by immediate manager in order to meet business requirements.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, requiring strong project management and communication skills.
Education: University / College graduate
Experience: Minimum 10 years relevant experience, particularly in channel marketing
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in channel marketing, sales, and digital strategy are likely to excel in this role.
Salary Range: HKD 600,000 - 800,000 (Estimated based on market research for similar roles in Hong Kong)
Benefits:
Working Hours: 40 hours per week, Monday to Friday, with flexibility for occasional overtime as needed
ASSUMPTION: The salary range is estimated based on market research for similar roles in Hong Kong. Actual compensation may vary depending on the candidate's experience and qualifications.
Industry: Insurance, with a focus on life insurance, retirement planning, accident and health insurance, and wealth management solutions
Company Size: 10,001+ employees, making it a large organization with extensive resources and opportunities for growth
Founded: 1919, with a long history and established presence in Asia
Company Description:
Company Specialties:
Company Website: https://www.aia.com/
ASSUMPTION: AIA's extensive experience and market leadership in Asia provide a stable and promising environment for career growth.
Career Level: Mid to Senior level, with significant responsibilities and the opportunity to manage a team
Reporting Structure: This role reports directly to the Head of Partnership Distribution Marketing
Work Arrangement: On-site, with occasional flexibility for remote work as needed
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for candidates with strong performance and a desire to take on additional responsibilities.
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): AIA Central, 1 Connaught Road, Central, Hong Kong
Geographic Context:
Work Schedule: Standard office hours, with flexibility for occasional overtime as needed
ASSUMPTION: The office environment is likely to be dynamic and fast-paced, reflecting the competitive nature of the insurance industry in Hong Kong.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Channel Marketing, Sales Experience, Digital Strategy, Customer Engagement, Marketing Communication, Project Management, Financial Analysis, Insurance Product Knowledge, Timeline Management, Team Collaboration, Analytical Skills, Campaign Management
ASSUMPTION: AIA's recruitment process is likely to be competitive, with a focus on identifying candidates with strong strategic and execution skills in marketing and sales.
ASSUMPTION: Candidates should be comfortable using a range of marketing and sales tools, as well as Microsoft Office Suite.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: AIA values candidates who are customer-focused, results-driven, and able to work effectively in a collaborative team environment.
ASSUMPTION: Candidates should be prepared to navigate a complex and fast-paced work environment, with a focus on managing multiple stakeholders and balancing strategic and tactical responsibilities.
ASSUMPTION: Candidates should compare this role to similar marketing and sales positions, but also consider the unique aspects of this role, such as its focus on bancassurance and brokerage channels and its team management responsibilities.
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and tasks associated with this role, but may not be exhaustive or representative of every project a candidate may work on.
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, as well as to demonstrate their interest and engagement in the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.