📌 Core Information
🔹 Job Title: Associate Director, Content & Creativity
🔹 Company: Omnicom Media Group US H&S
🔹 Location: New York, United States
🔹 Job Type: Hybrid (3 days in office)
🔹 Category: Advertising Services
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Strategizing and executing content partnerships for the AT&T account
- Collaborating with cross-functional teams to bring content visions to life
- Developing and implementing measurement models to quantify program results
- Building and maintaining strong client relationships
- Staying updated on content, storytelling, and technology trends
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and a deep understanding of branded content and partnership development.
📋 Key Responsibilities
✅ Support the Senior Director and potentially the Executive Director with presentation materials, status updates, and ad hoc meetings to ensure successful communication with advertising and media clients and agency partners on a consistent basis
✅ Work hand-in-hand with the Experience Planning team to mine insights that will help establish deeper connections with consumers and that inform and inspire your big media thinking
✅ Actively build out opportunities that deliver on our clients’ marketing and media objectives with networks, digital publishers, and more
✅ Develop sound recommendations to clients, with provocative insights, big ideas, cultural proof points, and compelling tactics
✅ Understand and implement approved measurement models to justify investment and quantify results from programs
✅ Develop close relationships with planning and investment team leadership to align our team’s content programs to broader strategic priorities
✅ Stay atop of content, storytelling, and technology trends and how those impact the client business
✅ Lead execution with support from other team members, serving as the day-to-day point of contact for clients, integrated agency teams, and partners to execute multiple programs across a calendar year
✅ Oversee the development of and activation of multi-platform distribution plans for programs across digital, linear, social, and more
✅ Manage production schedules to adhere to deadlines and launch dates, provide creative feedback on content assets in development, and organize and lead client status meetings
✅ Work with internal Hearts & Science Planning and Investment teams to execute media plans and ensure strong distribution and promotion of programs
✅ Ensure pre, during, and post program measurement and optimization plans align to KPIs and are in place for each program
✅ Report to the Senior Director and potentially support the Executive Director based on assigned projects and client initiatives, and manage a Senior Associate on the team
ASSUMPTION: This role requires strong project management skills, the ability to manage multiple work streams and teams, and the ability to work effectively under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field
Experience: Minimum 7 years of experience in branded content, integrated partnerships, or strategic partnership development
Required Skills:
- Proven track record in concept development, production oversight, and working with media partners
- Exceptional project management skills, with the ability to manage multiple work streams and teams with strong quality control
- Ability to address challenges, work under pressure, follow-through, and solve problems quickly in the face of challenges
- Ability to effectively and confidently communicate information in both verbal and written formats
- Experience implementing effective measurement models, synthesizing data to prove value and program success
- Can manage peer-level clients with a successful track record in account management and client service
Preferred Skills:
- Fluency in Spanish
- Experience working with AT&T or other telecommunications clients
ASSUMPTION: Candidates should have a relentless pursuit of cultural zeitgeist and a passion for all forms of entertainment.
💰 Compensation & Benefits
Salary Range: $100,000 - $125,000 USD per year
Benefits:
- Health Insurance
- Vision Insurance
- Dental Insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation Days
- Sick Days
- Personal Days
- Paid Parental Leave
- Paid Medical Leave
- STD/LTD Insurance Benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual compensation may vary based on relevant experience, other job-related qualifications/skills, and geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Hearts & Science is an advertising services company that transforms data signals into meaningful connections between brands and consumers to drive exponential growth. They specialize in market and customer insight, marketing ROI evaluation, customer relationship marketing (CRM), content, social media strategy, digital marketing, multicultural marketing, shopper marketing, search/SEO/PPC, media planning, media buying, analytics, and marketing technology.
Company Size: 1,001-5,000 employees
Founded: 2016
Company Description:
- Hearts & Science is an Omnicom Media Group agency that transforms data signals into meaningful connections between brands and consumers to drive exponential growth.
- Powered by the Omni marketing orchestration system, Hearts & Science draws on the vast expertise and resources of the OMG platform to deliver media solutions that enable brands to create and strengthen emotional connections with their consumers across all attention touchpoints, driving loyalty, share of mind, and share of wallet.
- Launched in New York in 2016, Hearts & Science currently has 43 offices around the globe serving the world’s leading brands across a broad spectrum of categories.
Company Specialties:
- Market & Customer Insight
- Marketing ROI evaluation
- Customer Relationship Marketing (CRM)
- Content
- Social Media Strategy
- Digital Marketing
- Multicultural
- Shopper Marketing
- Search/SEO/PPC
- Media Planning
- Media Buying
- Analytics
- Marketing Technology
Company Website: http://www.hearts-science.com
ASSUMPTION: Hearts & Science is well-positioned to help brands navigate the complex and ever-changing media landscape, leveraging data-driven insights and innovative storytelling to create meaningful connections with consumers.
📊 Role Analysis
Career Level: Mid-level to Senior-level role, with potential for growth into a leadership position
Reporting Structure: Reports directly to the Senior Director and potentially supports the Executive Director based on assigned projects and client initiatives
Work Arrangement: Hybrid, with three days per week in the office and two days working remotely
Growth Opportunities:
- Potential to take on additional responsibilities and advance to a leadership role within the Content & Creativity team
- Opportunities to work on a wide range of brands and categories, gaining diverse experience and exposure
- Possibility to collaborate with and learn from industry experts across various lines of business within AT&T
ASSUMPTION: This role offers a unique opportunity to work at the intersection of content, creativity, and strategy, with the potential for significant career growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the heart of New York City
Office Location(s): 195 Broadway, 8th Floor, New York, NY 10007, US
Geographic Context:
- New York City offers a vibrant and dynamic work environment, with a wide range of cultural, entertainment, and dining options
- The office is conveniently located near numerous public transportation options, making it easily accessible from various neighborhoods
- The city's diverse population and cultural scene provide ample opportunities for inspiration and innovation in content and creative development
Work Schedule: Full-time, with a hybrid work arrangement (3 days in office, 2 days remote)
ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while still providing ample opportunities for collaboration and in-person interaction with team members and clients.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the hiring manager and a member of the HR team
- Final interview with the Senior Director and potentially the Executive Director
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural awareness and understanding of trends
- Project management and organizational skills
- Client management and relationship-building skills
Application Tips:
- Highlight relevant experience in branded content, partnership development, and project management
- Demonstrate a strong understanding of the client's business and industry trends
- Showcase your ability to think strategically and creatively about content and partnership opportunities
- Prepare examples of successful content campaigns or partnerships you've developed and executed
- Be ready to discuss your approach to measurement and optimization of content programs
ATS Keywords: Branded Content, Integrated Partnerships, Strategic Partnership Development, Project Management, Communication, Measurement Models, Account Management, Client Service, Cultural Insights, Creative Media, Content Development, Production Oversight, Problem Solving, Team Collaboration, Consumer Engagement, Media Planning
ASSUMPTION: The interview process will focus on assessing your strategic thinking, communication skills, and cultural awareness, as well as your ability to manage projects and clients effectively.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Google Docs, Sheets, Slides)
- Project management tools (e.g., Asana, Trello, JIRA)
- Content creation and editing tools (e.g., Adobe Creative Suite, Final Cut Pro)
- Measurement and analytics tools (e.g., Google Analytics, Tableau)
- Media planning and buying platforms (e.g., MediaMath, Google Ads Manager)
ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role, as they are used daily for project management, content creation, and measurement.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Excellence
- Diversity
Work Style:
- Creative and strategic thinking
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Strong communication and presentation skills
Self-Assessment Questions:
- How do you stay up-to-date with cultural trends and insights relevant to our clients' businesses?
- Can you provide an example of a time when you successfully managed a complex project or client, demonstrating strong project management and communication skills?
- How do you approach building and maintaining strong client relationships, particularly with peer-level clients?
ASSUMPTION: Hearts & Science values candidates who are innovative, collaborative, and committed to delivering excellence in their work. Successful applicants will be able to thrive in a dynamic, fast-paced environment and demonstrate a strong cultural fit with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple work streams and teams simultaneously, requiring strong project management skills and the ability to work effectively under pressure
- Keeping up with the latest trends in content, storytelling, and technology, which can change rapidly and require continuous learning
- Balancing the demands of client relationships, project management, and strategic thinking, which can be challenging and time-consuming
- Working in a hybrid environment, which may present unique communication and collaboration challenges
ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive and adaptable mindset, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Senior Content Strategist or Content Manager role, but with a stronger focus on partnership development and strategic thinking
- Unlike other roles in the industry, this position offers the unique opportunity to work across multiple lines of business within a single client, providing diverse experience and exposure
- Career paths for this role may include advancement to a leadership position within the Content & Creativity team or transitioning to a client-facing role within the agency
ASSUMPTION: This role offers a unique blend of strategic, creative, and operational responsibilities, making it an attractive opportunity for candidates seeking a diverse and challenging role in the advertising industry.
📝 Sample Projects
- Developing and executing a multi-platform content campaign for a major brand launch, requiring collaboration with various internal teams and external partners
- Conducting a comprehensive audit of an existing content program and recommending strategic improvements to enhance its impact and effectiveness
- Managing the production and distribution of a series of branded content videos, ensuring they align with the client's brand guidelines and KPIs
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of strategic thinking required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Content & Creativity team, and how this role fits into the broader organization?
- How does Hearts & Science support the professional development and growth of its employees, particularly in this role?
- Can you provide examples of how the agency has adapted to changes in the media landscape and consumer behavior, and how this role has evolved as a result?
- How does Hearts & Science approach diversity, equity, and inclusion in its content development and partnership strategies?
- What are the key performance indicators (KPIs) used to measure the success of content programs, and how are they tracked and reported on?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, enabling you to make an informed decision about your fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://omg.com/careers/us/hearts-science?gh_jid=4701346007
- Tailor your resume and cover letter to highlight your relevant experience in branded content, partnership development, and project management
- Prepare examples of successful content campaigns or partnerships you've developed and executed, and be ready to discuss your approach to measurement and optimization
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
- If invited to interview, research the company, the team, and the role thoroughly, and be prepared to ask thoughtful questions about the organization and the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
