Associate Director, Content Strategy

📌 Core Information

🔹 Job Title: Associate Director, Content Strategy

🔹 Company: Campbell's

🔹 Location: Camden, New Jersey, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building a powerhouse team in the newly formed Growth Office
• Strategically shaping the future portfolio of Campbell’s through compelling creative content
• Leading the development of an in-house Brand Studio
• Integrating cutting-edge technologies, including AI, into the creative process

ASSUMPTION: This role requires a strategic mindset and experience in content strategy to drive business growth through creative ideas.

📋 Key Responsibilities

✅ Lead the creative content strategy and ideation process for the in-house studio

✅ Maintain a constant pulse on consumer trends and food culture to inform fresh, relevant content ideas

✅ Integrate data and consumer insights to deliver best-in-class creative concepts tied to broader business objectives

✅ Formulate sound content strategies and ensure flawless execution across media, partnerships, owned channels, social, e-commerce, and brand experiences/events

✅ Define KPIs that align with enterprise-level business metrics and collaborate with the Marketing Performance team to monitor asset performance and optimize content

✅ Create clear, persuasive marketing communications materials for internal stakeholders that convey content vision and performance insights

ASSUMPTION: This role requires strong strategic-thinking skills and the ability to work independently and within cross-functional teams to define problems, develop solutions, and drive decisions.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: Minimum 8 years of experience in marketing activation, communications planning, advertising, channel expertise (paid, owned, earned), or content development

Required Skills:

• Proven track record of developing and executing internally-concepted content ideas that drove business growth
• Strong strategic-thinking skills with the ability to translate consumer insights into creative ideas
• Proven ability to work independently and within cross-functional teams to define problems, develop solutions, and drive decisions
• Excellent communication and presentation skills, with the ability to inform, influence, and negotiate across functions and levels
• Passion for food and cooking

Preferred Skills:

• Experience or passion for integrating AI into the creative process
• Background in consumer packaged goods, particularly food and beverages
• Deep knowledge of social and e-commerce content strategies with a focus on organic growth
• Experience building or scaling an in-house creative studio
• Familiarity with performance marketing metrics and continuous content optimization

ASSUMPTION: While a background in consumer packaged goods is preferred, candidates with experience in related industries and a strong understanding of the sector may also be considered.

💰 Compensation & Benefits

Salary Range: $137,800 - $198,100 per year

Benefits:

• Medical, Dental, Short and Long-Term Disability, AD&D, Life Insurance
• 401(k) matching
• Unlimited sick time, paid time off, and holiday pay
• Fitness center access (if in WHQ)
• On-site day care (operated by Bright Horizons) and company store (if in WHQ)
• Employee Resource Groups
• Donation matching

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. Actual compensation may vary based on factors such as work location and individual qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Manufacturing

Company Size: 10,001+ employees

Founded: 1869

Company Description:

• Since 1869, Campbell's has been connecting people through food they love
• The company is a steward of amazing brands, with a focused strategy and leading brands in Meals & Beverages and Snacks divisions
• Campbell's fosters a culture of belonging where people come first and lives its values, showing great care for communities

Company Specialties:

• Consumer Packaged Goods
• Food & Beverage
• CPG
• Food Production
• Foodservice
• and Snacks

Company Website: https://www.thecampbellscompany.com/

ASSUMPTION: Campbell's is a well-established company with a rich history in the food and beverage industry, offering a diverse range of brands and products.

📊 Role Analysis

Career Level: Mid-level to senior management

Reporting Structure: Reports to the AVP, Campbell’s Brand Studio within the CMO organization in the Growth Office

Work Arrangement: On-site, with the possibility of hybrid or remote work in the future

Growth Opportunities:

• Potential to grow within the Marketing department or explore other areas of the business
• Opportunity to build and lead a team as the in-house Brand Studio expands
• Chance to work on high-impact projects that drive business growth and shape the future of Campbell’s brands

ASSUMPTION: This role offers significant growth potential as Campbell's continues to invest in its digital and content capabilities.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a mix of open and private workspaces

Office Location(s): One Campbell Place, Camden, NJ 08103, USA

Geographic Context:

• Camden is located in southern New Jersey, near Philadelphia, PA
• The area offers a mix of urban and suburban living, with access to cultural attractions, sports teams, and outdoor recreation
• Camden is home to several major corporations and has a diverse population

Work Schedule: Standard business hours, with flexibility for remote work as needed

ASSUMPTION: While the role is currently on-site, there may be opportunities for hybrid or remote work in the future, depending on business needs and individual circumstances.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• Behavioral and skills-based interviews with hiring managers and cross-functional stakeholders
• Final interview with the AVP, Campbell’s Brand Studio
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Creative ideation and content development abilities
• Communication and presentation skills
• Collaboration and teamwork
• Alignment with Campbell's values and company culture

Application Tips:

• Highlight specific examples of content strategies and campaigns you've developed and executed in your resume
• Tailor your cover letter to demonstrate your passion for food and cooking, as well as your understanding of Campbell's brands and products
• Prepare questions that showcase your interest in the role and the company, as well as your understanding of the industry and market trends

ATS Keywords: Content strategy, creative development, marketing activation, communications planning, advertising, data integration, consumer insights, social media, e-commerce, brand experience, performance metrics, strategic thinking, team collaboration, communication skills, problem-solving, passion for food

ASSUMPTION: Campbell's uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Content creation and design tools (e.g., Adobe Creative Suite, Canva, Sketch)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: While specific tools and technologies may vary based on the role and team, Campbell's uses a mix of industry-standard software and platforms to support its marketing and content efforts.

👔 Cultural Fit Considerations

Company Values:

• Winning with Character
• Acting with Integrity
• Doing What's Right
• Being Real
• Being Responsible
• Being Inclusive

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Agile and adaptable to change
• Innovative and forward-thinking
• Passionate about food and cooking

Self-Assessment Questions:

• How do my personal values align with Campbell's company values?
• Do I have experience working in a collaborative, cross-functional team environment?
• Am I comfortable using data and analytics to inform creative decisions and measure performance?
• How do I stay up-to-date with industry trends and best practices in content marketing?
• Can I effectively communicate and present complex ideas to diverse stakeholders?

ASSUMPTION: Campbell's values a strong cultural fit and looks for candidates who align with its core values and work style. Demonstrating a clear understanding of and commitment to these aspects can help applicants stand out during the interview process.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Keeping up with the fast-paced and ever-evolving digital landscape
• Integrating AI and other cutting-edge technologies into the creative process
• Adapting to a large, matrixed organization with a complex reporting structure
• Balancing the need for innovation with the desire to maintain brand consistency and quality

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning, as well as the chance to make a significant impact on the business.

📈 Similar Roles Comparison

• Unlike traditional advertising or agency roles, this position focuses on in-house content strategy and development
• While the role is specific to the consumer packaged goods industry, the skills and experience required are transferable to other sectors
• This role offers the opportunity to build and lead a team, with potential for career growth within the Marketing department or other areas of the business

ASSUMPTION: While this role has unique aspects, it also shares commonalities with other marketing and content strategy positions. Understanding these similarities and differences can help applicants tailor their application and interview responses accordingly.

📝 Sample Projects

• Developing a comprehensive content strategy for a newly launched product line, including channel-specific tactics and KPIs
• Conducting consumer research and analyzing data to inform content themes and messaging for a major brand campaign
• Collaborating with cross-functional teams to create and execute a virtual brand experience event, driving engagement and sales

ASSUMPTION: These sample projects illustrate the types of initiatives an Associate Director, Content Strategy might work on, demonstrating the role's strategic and creative nature.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the in-house Brand Studio and the vision for its future growth?
• How does this role collaborate with other marketing teams, such as Social, E-commerce, and CE, to ensure consistent brand messaging and experiences?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Campbell's support the professional development and growth of its employees, particularly in the Marketing department?
• What is the company's approach to integrating AI and other emerging technologies into its content and marketing strategies?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and the company, as well as your understanding of the industry and market trends.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight specific examples of content strategies and campaigns you've developed and executed, as well as your passion for food and cooking
• Write a cover letter that demonstrates your understanding of Campbell's brands and products, as well as your alignment with the company's values and work style
• Prepare questions that showcase your interest in the role and the company, as well as your understanding of the industry and market trends
• Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.