📌 Core Information
🔹 Job Title: Associate Director, CRM Marketing (Pharmacy)
🔹 Company: Humana
🔹 Location: Work at Home - Tennessee
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading a team to develop and execute Pharmacy Benefits Management member engagement marketing campaigns
- Collaborating with Pharmacy and Marketing partners to achieve business goals
- Developing data-driven strategies and optimizing campaign performance
- Managing a portfolio of campaigns and measuring success for continuous improvement
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of pharmacy marketing and CRM strategies.
📋 Key Responsibilities
✅ Lead and develop a team of 2-4 direct reports, enabling high levels of associate engagement and supporting their professional growth and development
✅ Lead a cross-functional team of strategists, data analysts, communication channel owners, and other partners to develop and execute marketing campaigns
✅ Expand marketing’s contribution to business goals by developing new marketing strategies and optimizing existing campaigns
✅ Lead partnership with multiple analytics teams to develop operational reporting, campaign performance monitoring, and predictive models for campaign targeting
✅ Develop data-driven engagement marketing strategies based on analysis of customer characteristics, campaign performance, and competitive intelligence
✅ Serve as the primary strategic partner with business stakeholders and build strong working relationships in a matrixed environment
✅ Identify, analyze, evaluate, and prioritize business opportunities using historical campaign performance, statistical modeling, consumer analytics, and competitive intelligence
✅ Utilize problem-solving skills, be organized, and show attention to detail while managing multiple high-profile programs
✅ Continuously improve campaigns by taking advantage of new communication channels, technologies, and an evolving marketing platform
ASSUMPTION: This role requires strong leadership, strategic thinking, and a data-driven approach to marketing campaign management.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 5+ years of experience driving campaign response, lifecycle management through direct marketing and/or digital marketing
Required Skills:
- Pharmacy marketing experience
- Experience leading a team of direct reports
- Experience improving engagement through a behavior-based marketing approach
- Experience optimizing marketing activities by leveraging analytics and applying insights to improve performance
- Experience leveraging modern marketing technology
- Excellent planning and organizational skills with demonstrated ability to meet deadlines while implementing projects
- Demonstrated ability to develop strategies that achieve business goals
- Strong business acumen skills, including comfort with financial metrics and Key Performance Indicators (KPIs)
- Clear and concise oral and written communication skills
Preferred Skills:
- Experience working with clients to deliver solutions that meet their needs
ASSUMPTION: Candidates should have a strong background in pharmacy marketing, team leadership, and data-driven campaign management.
💰 Compensation & Benefits
Salary Range: $150,000 - $206,300 per year
Benefits:
- Health benefits effective day 1
- Paid time off, holidays, volunteer time, and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Humana is a leading health and well-being company, focused on improving the health outcomes and experiences of the people it serves by making healthcare easier for consumers, more affordable for consumers and employers, and more accessible to communities without health coverage.
Company Size: Humana has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and development.
Founded: Humana was founded in 1961 and has since grown to become a major player in the healthcare industry.
Company Description:
- Humana is committed to putting health first for its teammates, customers, and company
- The company offers a variety of benefits to promote the best health and well-being of its employees and their families
- Humana is an equal opportunity employer and takes affirmative action to employ and advance individuals with disability or protected veteran status
Company Specialties:
- Health insurance services
- CenterWell healthcare services
- Medicare, Medicaid, families, individuals, military service personnel, and communities
Company Website: careers.humana.com
ASSUMPTION: Humana's focus on health and well-being extends to its employees, offering a comprehensive benefits package and a commitment to diversity, equity, and inclusion.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and extensive experience in marketing and pharmacy.
Reporting Structure: The Associate Director reports to a Director of Marketing within the Marketing organization.
Work Arrangement: This is a remote position, but occasional travel to Humana's offices for training or meetings may be required.
Growth Opportunities:
- Leading and developing a team of direct reports
- Expanding marketing’s contribution to business goals
- Building strong working relationships in a matrixed environment
- Identifying and pursuing business opportunities
ASSUMPTION: This role offers significant opportunities for career growth and development within Humana's Marketing organization.
🌍 Location & Work Environment
Office Type: Remote work environment with occasional travel to Humana's offices
Office Location(s): Humana's offices are located in Louisville, Kentucky, and Chicago, Illinois
Geographic Context:
- Tennessee is a state in the southeastern region of the United States
- The state is known for its diverse landscape, including mountains, forests, and the Mississippi River
- Tennessee is home to several major cities, including Nashville, Memphis, and Knoxville
Work Schedule: The work schedule is flexible, with a focus on results and performance rather than hours worked
ASSUMPTION: The remote work environment offers flexibility and convenience, with occasional travel required for meetings and training.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with a recruiter
- Behavioral and situational interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Leadership skills and team management
- Strategic thinking and problem-solving
- Data-driven decision-making and analytics
- Communication and presentation skills
- Pharmacy marketing expertise
Application Tips:
- Highlight relevant experience in pharmacy marketing and team leadership
- Demonstrate a strong understanding of data-driven marketing strategies
- Showcase your ability to develop and execute successful marketing campaigns
- Prepare for behavioral and situational interview questions related to leadership, strategy, and problem-solving
ATS Keywords: CRM, Marketing, Pharmacy, Campaign Management, Team Leadership, Analytics, Strategy, Data-Driven, Behavior-Based Marketing, Performance Optimization
ASSUMPTION: The interview process will focus on assessing the candidate's leadership skills, strategic thinking, and pharmacy marketing expertise.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, Pardot)
- Analytics and data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or transferred from similar roles.
👔 Cultural Fit Considerations
Company Values:
- Putting health first
- Empowering people
- Doing what's right
- Being accountable
- Working together
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
- Customer-centric and empathetic
Self-Assessment Questions:
- How do you prioritize and manage multiple high-profile projects simultaneously?
- Can you provide an example of a time when you developed and executed a successful data-driven marketing strategy?
- How do you approach building and maintaining strong working relationships with stakeholders in a matrixed environment?
ASSUMPTION: Humana values candidates who align with their company values and work style, demonstrating a strong cultural fit.
⚠️ Potential Challenges
- Managing a remote team and maintaining productivity
- Balancing multiple high-profile projects and deadlines
- Adapting to a fast-paced and evolving marketing landscape
- Occasional travel requirements for training and meetings
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a results-driven approach.
📈 Similar Roles Comparison
- This role is unique in its focus on pharmacy marketing within the CRM marketing team
- Similar roles in other industries may focus on different product lines or customer segments
- Career progression in this role may lead to senior marketing leadership positions within Humana
ASSUMPTION: This role offers a unique opportunity to specialize in pharmacy marketing within a large and diverse healthcare organization.
📝 Sample Projects
- Developing and executing a targeted campaign to improve medication adherence among senior citizens
- Analyzing customer data to identify opportunities for personalized and segmented marketing communications
- Collaborating with Pharmacy and Marketing partners to optimize the customer journey and improve customer satisfaction
ASSUMPTION: These sample projects demonstrate the data-driven and customer-centric approach required for success in this role.
❓ Key Questions to Ask During Interview
- How does the CRM marketing team collaborate with other marketing teams and business stakeholders?
- What are the most significant challenges facing the Pharmacy Benefits Management member engagement marketing campaigns, and how can this role address them?
- How does Humana support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Humana measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: Asking these questions will help the candidate better understand the role, the team, and the company's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant experience in pharmacy marketing, team leadership, and data-driven campaign management
- Prepare a cover letter that demonstrates your understanding of the role and your qualifications for success
- If applicable, prepare examples or a portfolio showcasing your marketing campaign work
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
